Is razor blades women profitable to sell on Amazon United States?

The niche generates $10.7M/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +21.2%. Flapen's verdict: Launch it (56/100).

How competitive is the razor blades women niche?

3 brands and 58 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in razor blades women?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.2%.

When does demand for razor blades women peak?

Demand peaks in Jun–Jul; the busiest month runs 2.1× the quietest.

What does it cost to enter the razor blades women niche?

Listings span $7.53–$26.53; the average listing price is $18.70 (sweet spot $15–$100). The average incumbent carries 9,260 reviews — the moat a new listing must climb.

razor blades women

Launch it

A $10.7M/yr market growing +21.2% this quarter with returns at 0.2% — clears our launch bar.

Market size

Incredible$10.7M

$10.7M/yr · 2.6M searches

Conversion

Incredible21.8%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Great$18.70

avg listing price — sweet spot $15–$100

Price range

Good$7.53–$26.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+21.2%

90-day search growth — must beat 0% to launch

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad9,260.47

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, razor blades women is a $10.7M/yr Amazon United States market (2.6M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Launch it — 56/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

razor blades women market data

Units sold / yr: 500K–600K; avg 20,000–25,000/product
Revenue / yr: $9.3M–$11.2M; units × avg price
Conversion rate: 21.8%
Avg BSR: #12
Page quality: 0%
Prime: 100%
Sponsored: 47%
Out of stock: 0.0%
Avg brand age: 46 months
Avg seller age: 138 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

Gillette Venus58%
Billie40%
Amazon Basics1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +21.2% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 2.1×

Open Trend

Top razor blades women search terms

venus razor refills1.1M/yr +22.2%17.2% conv.
billie razor refills744K/yr +21.0%32.3% conv.
gillette venus razor refills138K/yr +23.3%14.2% conv.
venus razors for women refill73K/yr +12.1%15.0% conv.
venus comfort glide razor refills54K/yr +31.6%13.1% conv.
venus refills41K/yr +67.6%12.7% conv.
razor heads women45K/yr +18.1%15.0% conv.
womens razor refills41K/yr +21.6%8.5% conv.
razor refills women50K/yr -1.2%9.4% conv.
razor blades women57K/yr -21.7%7.1% conv.

All search terms

Top razor blades women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Billie Womens Razor Refill Blades 5-Blade Cartridges - 8 count

Billie$15.094.8★9,676 rev

Billie Womens Razor Refill Blades 4 Count (Pack of 1)

Billie$9.354.8★9,676 rev

Gillette Venus ComfortGlide White Tea 4 count with Gillette Venus ComfortGlide plus Olay 2 count Womens Razor Blade Refills

Gillette Venus$19.814.8★4,888 rev

Gillette Venus Extra Smooth 4 count plus Gillette Venus Extra Smooth Sensitive 2 count 5-Bladed Womens Razor Blade Refills

Gillette Venus$23.224.8★2,769 rev

Gillette Venus Smooth Womens Razor Blade Refills 8 Count Lubracated to Protect the Skin from Irritation

Gillette Venus$18.054.6★17,713 rev

Newest

by launch date

Gillette Venus Extra Smooth Womens Razor Refills 5 Count 5-Bladed Razor Cartridges for a Long-Lasting Shave Razor Blades for Women

Gillette Venus$21.4265 rev

2mo ago

Venus ComfortGlide White Tea Womens Razor Blades with Built-in Shave Gel Bars 8 Razor Blade Refills

Gillette Venus$24.86601 rev

1y ago

Billie Womens Razor Refill Blades 5-Blade Cartridges - 8 count

Billie$15.099,676 rev

2y ago

Billie - Dermaplane Refill Blades - Stainless Steel Blades with Safety Micro-guards - Nickel-free - Gently Exfoliates Skin - 3 count

Billie$7.532,171 rev

2y ago

Gillette Venus Intimate Grooming Razors for Women 6 Razor Blade Refills Bikini Razors for Women

Gillette Venus$17.757,757 rev

3y ago

What buyers say about razor blades women

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money21%

“Affordable price”

Soft Feel19%

“They are smooth”

Quality-Overall16%

“Solid product and very consistent”

Ease Of Use6%

“Ease of use”

Allergies5%

“help prevent irritation”

Advertised Vs Actual Product5%

“Exactly what I needed”

Durability5%

“These are extremely durable”

Moist/Dry3%

“Love the moisturizer part too”

Smell3%

“It smells sweet”

Efficiency2%

“The Billie Dermaplane system works well”

What buyers complain about

Size-Overall19%

“Doesnt fit”

Quality-Overall12%

“Shaving off quality”

Advertised Vs Actual Product9%

“The description is confusing”

Durability7%

“This didnt even last one”

Allergies6%

“Had given me irritation”

Value For Money6%

“Expensive”

Functionality-Overall4%

“Dont work”

Moist/Dry3%

“wet”

Compatibility-Overall3%

“they are not compatable”

Hard Feel2%

“These were dull”

Top return reasons

Size-Overall48%

Advertised Vs Actual Product12%

Compatibility-Overall12%

Value For Money9%

Defective Material/Parts4%

Functionality-Overall4%

Add-Ons/Attachments1%

Quality-Overall1%

Product Condition1%

Damage/Burn Hair1%

Common questions

Is razor blades women profitable to sell on Amazon United States?: The niche generates $10.7M/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +21.2%. Flapen's verdict: Launch it (56/100).
How competitive is the razor blades women niche?: 3 brands and 58 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in razor blades women?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.2%.
When does demand for razor blades women peak?: Demand peaks in Jun–Jul; the busiest month runs 2.1× the quietest.
What does it cost to enter the razor blades women niche?: Listings span $7.53–$26.53; the average listing price is $18.70 (sweet spot $15–$100). The average incumbent carries 9,260 reviews — the moat a new listing must climb.