Razor Blades Women

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 21.8% of those searches ended in a purchase. Searches in the last 90 days moved +21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10.7M a year.

Searches, last 12 months

2.6M

Growth, 90 days vs prior 90

+21.2%

Conversion, latest week

21.8%

Market size, estimated

$10.7Ma year

Peak month

July2.1× the quietest month

Top search term

venus razor refills1.1M searches a year

Listings sell for $18.70 on average, from $7.53 to $26.53. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 20,000 to 25,000 of them. At $18.70 that is $374K to $468K a year per listing.

Average price

$18.70inside the $15 to $100 sweet spot

Price range

$7.53–$26.53

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500K–600K

Units per listing a year

20,000–25,000

Revenue per listing a year

$374K–$468K

Returns

0.2%of orders · Amazon United States median 2.1%

47% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Women's. It carries 9,260 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings

47%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#12in Women's

Average rating

4.75 starsAmazon United States average 4.42 stars

Average reviews

9,260per listing

Listings tracked

17

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

46 months