Razor Blades

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.0M a year.

Searches, last 12 months

2.6M

Growth, 90 days vs prior 90

+4.3%

Conversion, latest week

11.2%

Market size, estimated

$4.0Ma year

Peak month

April1.6× the quietest month

Top search term

razor blades1.4M searches a year

Listings sell for $13.47 on average, from $3.78 to $37.75. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 5,000 to 6,000 of them. At $13.47 that is $67K to $81K a year per listing.

Average price

$13.47under the $15 to $100 sweet spot

Price range

$3.78–$37.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

5,000–6,000

Revenue per listing a year

$67K–$81K

Returns

0.3%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #42 within Men's. It carries 11,351 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

5.5%

Average rank

#42in Men's

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

11,351per listing

Listings tracked

44

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

66 months