razor blades
Launch itA $4.0M/yr market growing +4.3% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Market size
Incredible$4.0M$4.0M/yr · 2.6M searches
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good$3.78–$37.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.47avg listing price — sweet spot $15–$100
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad11,351.45avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, razor blades is a $4.0M/yr Amazon United States market (2.6M searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Mar–Apr. Verdict: Launch it — 67/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 250K–300K
- avg 5,000–6,000/product
- Revenue / yr
- $3.4M–$4.0M
- units × avg price
- Launch success
- —
- 3 of 3 new (360d)
- Conversion rate
- 11.2%
- Avg BSR
- #42
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 5.5%
- Avg brand age
- 66 months
- Avg seller age
- 146 days
Competition
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
27 rising
Sellers
86
Top-5 brand share
52%
Top 20: 95%
Top-5 click share
43%
Top 20: 80%
Open market
41%
- DIYSELF13%
- Gillette11%
- Bates Choice11%
- SHAVING REVOLUTION9%
- ASTRA8%
- WORKPRO7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.3% search growth over the last 90 days.Peak months: Mar, Apr · busiest ÷ quietest = 1.6×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 44 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bates- Razor Blades 50 pcs Carbon Steel Flat Scraper Blades
Bates Choice$5.134.7★12,169 rev
DIYSELF Single Edge Razor Blades 100 Blades Razor Blades Refiils for Razor Scraper Utility Knife Heavy Duty One Edge Blades High Carbon Steel Blade for Removing Decals Stickers
DIYSELF$6.764.7★2,744 rev
SHAVING REVOLUTION Double Edge Razor Blades - Mens Safety for Shaving Platinum Japanese Stainless Steel a Smooth Precise and Clean Shave - 50 Count
SHAVING REVOLUTION$9.874.5★24,051 rev
Astra Platinum Double Edge Safety Razor Blades 100 Blades (20 x 5)
ASTRA$9.234.6★55,146 rev
100 Derby Premium Single Edge Razor Blades for straight razor
Derby$7.734.7★14,223 rev
Newest
by launch date
Gillette Fusion5 ProGlide Razor Blade Refills for Men 5 Count
Gillette$22.34409 rev
Gillette Fusion5 Power 5-Blade Razor Blade Refills for Men with Precision Trimmer 10 Count
Gillette$34.231,072 rev
Gillette Fusion5 ProGlide Mens 5-Blade Razor Blade Refills with Precision Trimmer 10 Count
Gillette$37.26675 rev
KEROPY 50 Safety Razor Blades
Keropy$9.95274 rev
ISDVBUY 20 Pack Carbon Steel Razor Blades Straight Edge Replacement Blades Heavy Duty Utility Blade Sharp Blade for Scraping Box Cutting Glass and Paint Removal
ISDVBUY$4.1170 rev
Trending
90-day click momentumGillette Fusion5 ProGlide Razor Blade Refills for Men 5 Count
Gillette$22.344.6★
Utopia Care Single Edge Razor Blades Stainless Steel Professional Barber Razor Blades for Hair Shaping Shaving Beard & Neckline Grooming 100 Count
Utopia Care$3.784.3★
ISDVBUY 20 Pack Carbon Steel Razor Blades Straight Edge Replacement Blades Heavy Duty Utility Blade Sharp Blade for Scraping Box Cutting Glass and Paint Removal
ISDVBUY$4.114.6★
Premium Single Edge Razor Blades - Swedish Steel Razor Blades for Safety Razors and Straight Edge Razors by GRAVITY RAZORS (100 Count)
GRAVITY RAZORS$10.114.5★
Bambaw Safety Razor Blades for Men & Women 60 Pack Double Edge Razor Blades Refills Platinum Swedish Stainless Steel Sharp & Long-Lasting Edge Retention Up to 14 Months Supply
Bambaw$10.044.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great Deal”
“Good quality blades”
“Description is accurate”
“Sharp blades”
“Durable quality”
“easy to handle”
“Fits perfectly”
“Smooth shave”
“Great for cleaning windows”
“It works well”
What buyers complain about
“Bad quality control”
“expensive”
“Doesn't last”
“Dull blades”
“Very difficult to open”
“not very strong”
“Not as described”
“Smaller than expected”
“irritation”
“thick”
Top return reasons
Common questions
- Is razor blades profitable to sell on Amazon United States?
- The niche generates $4.0M/yr across 44 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +4.3%. Flapen's verdict: Launch it (67/100).
- How competitive is the razor blades niche?
- 27 brands and 86 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 52% of demand.
- What do buyers complain about in razor blades?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Durability. The return rate is 0.3%.
- When does demand for razor blades peak?
- Demand peaks in Mar–Apr; the busiest month runs 1.6× the quietest.
- What does it cost to enter the razor blades niche?
- Listings span $3.78–$37.75; the average listing price is $13.47 (sweet spot $15–$100). The average incumbent carries 11,351 reviews — the moat a new listing must climb.
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