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Raw Sugar Scrub

Fail

The top 5 products take 100% of clicks, so Raw Sugar Scrub is a Fail.

Flapen Score
38
38 / 100
Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 48
Market size
$101K/yr69K searches / yr
90-day growth
-0.4%search demand this quarter
Competition
100%top-5 click share · 3 brands · 34 sellers

Flapen Score

Raw Sugar Scrub against its category

The dotted line is the Beauty & Personal Care average. Past it, Raw Sugar Scrub is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Raw Sugar Scrub market on Amazon at a glance

Shoppers on Amazon United States searched for Raw Sugar Scrub 69K times last year and spent an estimated $101K. All 3 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 9.9% of those searches ended in a purchase.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-0.4%
Conversion, latest week
9.9%
Market size, estimated
$101Ka year
Top search term
native body scrub22K searches a year

02 · Price

A sale here is worth $14.80.

Listings sell for $14.80 on average, from $9.14 to $25.21. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $14.80 that is $1K to $4K a year per listing.

Average price
$14.80under the $15 to $100 sweet spot
Price range
$9.14–$25.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #2,128 within Scrubs & Body Treatments. It carries 3,333 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
14.4%
Average rank
#2,128in Scrubs & Body Treatments
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
3,333per listing
Listings tracked
5

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top Raw Sugar Scrub products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

34

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 179%
  • Brand 217%
  • Brand 34%
  • Open — no brand owns it (0%)

Demand

Raw Sugar Scrub search demand

Weekly searches over the year. Pick a range.

2K2KSpike '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Raw Sugar Scrub search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • native body scrub22K/yr
  • raw sugar scrub20K/yr
  • raw sugar body scrub18K/yr
  • native scrub4K/yr
  • raw sugar sugar scrub5K/yr

Reviews and returns

What reviews say buyers love and hate about Raw Sugar Scrub

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Smell”
23%of negative reviews mention “Smell”
0.9%of orders come back
“the smell as very faint and chemical”
A buyer, on “Smell”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Raw Sugar Scrub questions

Answered from the same tracked data.