raw sugar scrub
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.80avg listing price — sweet spot $15–$100
Price range
Good$9.14–$25.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,333avg incumbent reviews — the moat a new listing must climb
Market size
Okay$101K$101K/yr · 69K searches
Growth
Bad-0.4%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, raw sugar scrub is a $101K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
raw sugar scrub market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $37K–$44K
- units × avg price
- Conversion rate
- 9.9%
- Avg BSR
- #2,128
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 14.4%
- Avg brand age
- 49 months
- Avg seller age
- 116 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
34
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Native79%
- RAW SUGAR17%
- Brooklyn Botany4%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 10 weeks — -0.4% search growth over the last 90 days.Top raw sugar scrub search terms
- native body scrub22K/yr
- raw sugar scrub20K/yr
- raw sugar body scrub18K/yr
- native scrub4K/yr
- raw sugar sugar scrub5K/yr
Top raw sugar scrub products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Native Body Scrub Gently Exfoliates & Moisturizes for Smoother Skin in 1 Wash Clean Minimal Silica-Free Ingredients for Sensitive Skin for Women & Men Coconut & Vanilla 12 oz
Native$9.674.4★468 rev
Native Body Scrub Gently Exfoliates & Moisturizes for Smoother Skin in 1 Wash Clean Minimal Silica-Free Ingredients for Sensitive Skin for Women & Men Sweet Peach & Nectar 12 oz
Native$9.144.4★468 rev
Sugar Scrub | Watermelon + Fresh Mint | 15 oz
RAW SUGAR$25.215.0★8 rev
RawSugar Daily Micro Salt Scrub for Body Exfoliates & Brightens 15 oz
RAW SUGAR$20.104.5★4 rev
Brooklyn Botany Brown Sugar Body Scrub - Moisturizing and Exfoliating Body Face Hand Foot Scrub - Fights Acne Fine Lines & Wrinkles Great Gifts For Women & Men - 10 oz
Brooklyn Botany$9.854.2★15,717 rev
Newest
by launch dateNative Body Scrub Gently Exfoliates & Moisturizes for Smoother Skin in 1 Wash Clean Minimal Silica-Free Ingredients for Sensitive Skin for Women & Men Coconut & Vanilla 12 oz
Native$9.67468 rev
Native Body Scrub Gently Exfoliates & Moisturizes for Smoother Skin in 1 Wash Clean Minimal Silica-Free Ingredients for Sensitive Skin for Women & Men Sweet Peach & Nectar 12 oz
Native$9.14468 rev
RawSugar Daily Micro Salt Scrub for Body Exfoliates & Brightens 15 oz
RAW SUGAR$20.104 rev
Sugar Scrub | Watermelon + Fresh Mint | 15 oz
RAW SUGAR$25.218 rev
Brooklyn Botany Brown Sugar Body Scrub - Moisturizing and Exfoliating Body Face Hand Foot Scrub - Fights Acne Fine Lines & Wrinkles Great Gifts For Women & Men - 10 oz
Brooklyn Botany$9.8515,717 rev
Trending
90-day click momentumRawSugar Daily Micro Salt Scrub for Body Exfoliates & Brightens 15 oz
RAW SUGAR$20.104.5★
Sugar Scrub | Watermelon + Fresh Mint | 15 oz
RAW SUGAR$25.215.0★
Native Body Scrub Gently Exfoliates & Moisturizes for Smoother Skin in 1 Wash Clean Minimal Silica-Free Ingredients for Sensitive Skin for Women & Men Coconut & Vanilla 12 oz
Native$9.674.4★
Native Body Scrub Gently Exfoliates & Moisturizes for Smoother Skin in 1 Wash Clean Minimal Silica-Free Ingredients for Sensitive Skin for Women & Men Sweet Peach & Nectar 12 oz
Native$9.144.4★
Brooklyn Botany Brown Sugar Body Scrub - Moisturizing and Exfoliating Body Face Hand Foot Scrub - Fights Acne Fine Lines & Wrinkles Great Gifts For Women & Men - 10 oz
Brooklyn Botany$9.854.2★
What buyers say about raw sugar scrub
What buyers praise and complain about, mined from review topics.What buyers love
“smells clean”
“It exfoliates well”
“Soft and smooth”
“Overall, the product is a great exfoliator and good quality, especially for the price”
“This product is good for exfoliating”
“which is perfect for sensitive skin”
“VERY VERY Moisturizing”
“worth the price”
“I find it easy enough to use”
“The description is accurate”
What buyers complain about
“the smell as very faint and chemical”
“It is dry”
“The scrub is hard as a rock”
“You could get the same effect by rubbing gravel on your skin”
“actually did not last me very long”
“Quality control is an issue”
“Worst body scrub”
“no oils as promised”
“This is probably the worst exfoliating scrub I have ever had”
“While it looks like a textured scrub”
Top return reasons
Common questions
- Is raw sugar scrub profitable to sell on Amazon United States?
- The niche generates $101K/yr across 5 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.4%. Flapen's verdict: Skip it (38/100).
- How competitive is the raw sugar scrub niche?
- 3 brands and 34 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in raw sugar scrub?
- Top complaints mined from reviews: Smell, Moist/Dry, Hard Feel. The return rate is 0.9%.
- What does it cost to enter the raw sugar scrub niche?
- Listings span $9.14–$25.21; the average listing price is $14.80 (sweet spot $15–$100). The average incumbent carries 3,333 reviews — the moat a new listing must climb.