Skip to content

Raw Sugar Kids Detangler Spray

Fail

The top 5 brands take 97% of clicks, so Raw Sugar Kids Detangler Spray is a Fail.

Flapen Score
41
41 / 100
Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48
Market size
$83K/yr28K searches / yr
90-day growth
-16.4%search demand this quarter
Competition
89%top-5 click share · 6 brands · 369 sellers

Flapen Score

Raw Sugar Kids Detangler Spray against its category

The dotted line is the Beauty & Personal Care average. Past it, Raw Sugar Kids Detangler Spray is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Raw Sugar Kids Detangler Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Raw Sugar Kids Detangler Spray 28K times last year and spent an estimated $83K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Jun. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 14.8% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
-16.4%
Conversion, latest week
14.8%
Market size, estimated
$83Ka year
Peak month
June2.2× the quietest month
Top search term
evereden detangling spray9K searches a year

02 · Price

A sale here is worth $19.79.

Listings sell for $19.79 on average, from $6.57 to $37.63. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $19.79 that is $5K to $10K a year per listing.

Average price
$19.79inside the $15 to $100 sweet spot
Price range
$6.57–$37.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #282 within Detanglers. It carries 8,365 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#282in Detanglers
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
8,365per listing
Listings tracked
8

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
78 months

Products

Top Raw Sugar Kids Detangler Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

369

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 162%
  • Brand 216%
  • Brand 39%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (0%)

Demand

Raw Sugar Kids Detangler Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Holiday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Jun · busiest ÷ quietest = 2.2×

Search terms

Top Raw Sugar Kids Detangler Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • evereden detangling spray9K/yr
  • ever eden detangler spray6K/yr
  • tubby todd detangler spray5K/yr
  • non toxic detangler spray for kids3K/yr
  • raw sugar kids detangler spray2K/yr
  • organic detangler spray for kids3K/yr

Reviews and returns

What reviews say buyers love and hate about Raw Sugar Kids Detangler Spray

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Smell”
19%of negative reviews mention “Smell”
0.4%of orders come back
“Scent is too strong”
A buyer, on “Smell”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Raw Sugar Kids Detangler Spray questions

Answered from the same tracked data.