Skip to content

Rave Hair

Maybe

An estimated 0.3% of orders come back. But the top 5 brands take 91% of clicks, so Rave Hair is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 48
Market size
$279K/yr212K searches / yr
90-day growth
+42.6%search demand this quarter
Competition
66%top-5 click share · 10 brands · 98 sellers

Flapen Score

Rave Hair against its category

The dotted line is the Beauty & Personal Care average. Past it, Rave Hair is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rave Hair market on Amazon at a glance

Shoppers on Amazon United States searched for Rave Hair 212K times last year and spent an estimated $279K. The top 5 brands take 91% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 11.4% of those searches ended in a purchase.

Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved +42.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $279K a year.

Searches, last 12 months
212K
Growth, 90 days vs prior 90
+42.6%
Conversion, latest week
11.4%
Market size, estimated
$279Ka year
Peak month
May4.3× the quietest month
Top search term
rave hairspray92K searches a year

02 · Price

A sale here is worth $11.59.

Listings sell for $11.59 on average, from $2.83 to $25.04. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At $11.59 that is $29K to $35K a year per listing.

Average price
$11.59under the $15 to $100 sweet spot
Price range
$2.83–$25.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
2,500–3,000
Revenue per listing a year
$29K–$35K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #441 within Hair Sprays. It carries 859 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#441in Hair Sprays
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
859per listing
Listings tracked
18

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Rave Hair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 flat

Sellers

98

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

6%

  • Brand 160%
  • Brand 214%
  • Brand 310%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (4 brands, 6%)

Demand

Rave Hair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 4.3×

Search terms

Top Rave Hair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rave hairspray92K/yr
  • rave hair37K/yr
  • festival hair22K/yr
  • rave hair extensions15K/yr
  • rave hair spray11K/yr
  • festival hair extensions11K/yr
  • rave hairspray 4x mega unscented6K/yr
  • hair spray rave4K/yr
  • rave 4x mega hold hairspray6K/yr
  • rave hair spray 4x mega hold5K/yr

Reviews and returns

What reviews say buyers love and hate about Rave Hair

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Value For Money”
17%of negative reviews mention “Smell”
0.3%of orders come back
“Awful smell”
A buyer, on “Smell”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Rave Hair questions

Answered from the same tracked data.