Is rare earth deep pore cleansing masque profitable to sell on Amazon United States?

The niche generates $253K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Skip it (42/100).

How competitive is the rare earth deep pore cleansing masque niche?

5 brands and 7 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in rare earth deep pore cleansing masque?

Top complaints mined from reviews: Smell, Allergies, Product Condition. The return rate is 0.9%.

When does demand for rare earth deep pore cleansing masque peak?

Demand peaks in Nov; the busiest month runs 1.8× the quietest.

What does it cost to enter the rare earth deep pore cleansing masque niche?

Listings span $13.46–$46.49; the average listing price is $29.33 (sweet spot $15–$100). The average incumbent carries 1,883 reviews — the moat a new listing must climb.

rare earth deep pore cleansing masque

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$29.33

avg listing price — sweet spot $15–$100

Price range

Great$13.46–$46.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Market size

Okay$253K

$253K/yr · 164K searches

Review moat

Okay1,883.13

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-6.3%

90-day search growth — must beat 0% to launch

Competition

Bad91%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, rare earth deep pore cleansing masque is a $253K/yr Amazon United States market (164K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 42/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

rare earth deep pore cleansing masque market data

Units sold / yr: 10K–13K; avg 750–1,000/product
Revenue / yr: $293K–$367K; units × avg price
Conversion rate: 5.3%
Avg BSR: #216
Page quality: 0%
Prime: 100%
Sponsored: 63%
Out of stock: 14.3%
Avg brand age: 69 months
Avg seller age: 130 days

Competition & brand share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

Kiehl's74%
CeraVe16%
innisfree4%
The Ordinary3%
Caudalie3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.8×

Open Trend

Top rare earth deep pore cleansing masque search terms

kiehls rare earth deep pore cleansing mask24K/yr -22.8%9.6% conv.
kiehls face mask19K/yr -2.2%5.3% conv.
kiehls mask18K/yr -1.8%6.4% conv.
kiehls clay mask13K/yr +29.6%7.8% conv.
cetaphil clay mask12K/yr +22.3%0.8% conv.
cetaphil mask7K/yr +30.9%0.1% conv.
cetaphil purifying clay mask5K/yr +39.9%0.7% conv.
cerave clay to foam cleanser9K/yr -12.6%17.8% conv.
cerave face mask7K/yr -18.8%1.1% conv.
clay cleanser5K/yr +31.3%0.9% conv.

All search terms

Top rare earth deep pore cleansing masque products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kiehls Rare Earth Pore Minimizing Clay Face Mask Clarifying Facial Mask Reduces Excess Oil Clogged Pores Blackheads and Sebum With Amazonian White and Bentonite Clay For All Skin Types

Kiehl's$41.564.6★229 rev

CeraVe Clay To Foam Acne Face Wash Multi-Use Salicylic Acid & Kaolin Clay Acne Spot Treatment Clears Pimples & Blackheads Prevents Breakouts Hydrates & Soothes Fragrance-Free Non-Comedogenic 4oz

CeraVe$13.954.6★528 rev

Kiehls Rare Earth Deep Pore Daily Cleanser Gentle Exfoliating Face Wash for Oily Skin Detoxifies & Exfoliates Skin Minimizes Pores with Amazonian White Clay Fragrance-free - 5 fl oz

Kiehl's$25.334.7★676 rev

Innisfree Super Volcanic Pore Clay Mask | Exfoliating Korean Clay Mask with AHA and Hyaluronic Acid for Oily Skin | Minimizes Pores | Available in Limited Edition and Gift Sets

innisfree$16.894.6★2,026 rev

Kiehls Ultra Facial Overnight Hydrating Face Mask with 10.5% Squalane Deeply Hydrates Skin & Strengthens Moisture Barrier Treats Dryness & Flaky Skin Paraben-free Fragrance-free - 3.4 fl oz

Kiehl's$37.424.4★773 rev

Newest

by launch date

Kiehls Rare Earth Pore Minimizing Clay Face Mask Clarifying Facial Mask Reduces Excess Oil Clogged Pores Blackheads and Sebum With Amazonian White and Bentonite Clay For All Skin Types

Kiehl's$41.56229 rev

7mo ago

CeraVe Clay To Foam Acne Face Wash Multi-Use Salicylic Acid & Kaolin Clay Acne Spot Treatment Clears Pimples & Blackheads Prevents Breakouts Hydrates & Soothes Fragrance-Free Non-Comedogenic 4oz

CeraVe$13.95528 rev

1y ago

Caudalie Instant Detox Mask Pore Minimizing Pink Clay Face Mask - 75 mL

Caudalie$39.535,676 rev

2y ago

Innisfree Super Volcanic Pore Clay Mask | Exfoliating Korean Clay Mask with AHA and Hyaluronic Acid for Oily Skin | Minimizes Pores | Available in Limited Edition and Gift Sets

innisfree$16.892,026 rev

2y ago

Kiehls Ultra Facial Overnight Hydrating Face Mask with 10.5% Squalane Deeply Hydrates Skin & Strengthens Moisture Barrier Treats Dryness & Flaky Skin Paraben-free Fragrance-free - 3.4 fl oz

Kiehl's$37.42773 rev

3y ago

What buyers say about rare earth deep pore cleansing masque

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel13%

“skin is soft”

Suitability Combination Skin13%

“Was impressed with results on my skin”

Moist/Dry8%

“Awesome hydration”

Quality-Overall7%

“An extremely good quality clay mask that gently and safely, though effectively, cleans out your pores for a much healthier complexion”

Suitability Dry Skin7%

“This is a great cream for dry skin”

Cleansing6%

“Decent cleanser”

Value For Money5%

“it's so affordable”

Advertised Vs Actual Product5%

“Good as advertised”

Smell4%

“fragrance free”

Brightness/Shine/Glow3%

“it leaves a nice glow after”

What buyers complain about

Smell10%

“There is no fragrance”

Allergies10%

“I think that I was afraid that it was irritating my skin”

Product Condition6%

“This item arrived used”

Size-Overall5%

“a little smaller than expected”

Value For Money5%

“too expensive”

Moist/Dry5%

“really needs a good moisturizer afterward”

Skin Health4%

“burns my face a lot”

Suitability Dry Skin4%

“really needs a good moisturizer afterward”

Functionality-Overall4%

“did not work”

Sensitivity-Overall3%

“Not for sensitive skin”

Top return reasons

Functionality-Overall18%

Value For Money9%

Product Condition9%

Advertised Vs Actual Product9%

Smell8%

Moist/Dry7%

Size-Overall6%

Texture/Consistency-Overall4%

Suitability Combination Skin4%