rare beauty lip oil
Worth a lookShows a sweet-spot price point ($26.09 avg), but weak search conversion (0.7%) keeps it on the watch list.
Avg price
Incredible$26.09avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great$5.43–$99.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Market size
Good$601K$601K/yr · 3.5M searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,512.84avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, rare beauty lip oil is a $601K/yr Amazon United States market (3.5M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jul–Aug–Sep–Oct–Nov. Verdict: Worth a look — 50/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
rare beauty lip oil market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- $522K–$652K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #227
- Page quality
- 0%
- Prime
- 62%
- Sponsored
- 41%
- Out of stock
- 2.3%
- Avg brand age
- 55 months
- Avg seller age
- 122 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
173
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
45%
Top 20: 84%
Open market
2%
- Rare Beauty80%
- Fadollarc10%
- e.l.f.4%
- KYDA2%
- ColourPop1%
- ALBEAUT1%
- Open — no brand owns it (3 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.2% search growth over the last 90 days.Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 26.7×
Top rare beauty lip oil search terms
- rare beauty2.2M/yr
- rare beauty blush824K/yr
- rare beauty soft pinch liquid blush44K/yr
- rare beauty lip oil89K/yr
- rare51K/yr
- blush rare beauty47K/yr
- rare beauty liquid blush33K/yr
- selena gomez rare beauty35K/yr
- rubor rare beauty17K/yr
- rare beauty blush mini25K/yr
Top rare beauty lip oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rare Beauty Soft Pinch Cheek & Lip Trio - Matte Blush Mini Liquid Blush and Mini Tinted Lip Oil
Rare Beauty$37.664.4★99 rev
Rare Beauty by Selena Gomez Soft Pinch Liquid Blush Believe
Rare Beauty$26.894.5★4,156 rev
Rare Happy Face Soft & Pinch Liquid Blush Beauty Cheek Face Blush (Happy 0.25 fl.oz)
Fadollarc$23.814.8★36 rev
Rare Beauty by Selena Gomez Soft Pinch Tinted Lip Oil Happy
Rare Beauty$20.604.3★743 rev
Rare Beauty by Selena Gomez Soft Pinch Liquid Blush Happy
Rare Beauty$32.464.5★4,156 rev
Newest
by launch dateRare Happy Face Soft & Pinch Liquid Blush Beauty Cheek Face Blush (Happy 0.25 fl.oz)
Fadollarc$23.8136 rev
Rare Happy Face Soft & Pinch Liquid Blush Beauty Cheek Face Blush (Hope 0.25 fl.oz)
Fadollarc$23.8536 rev
Rare Beauty Rare Eau De Parfum - 1.69 fl oz / 50 mL
Rare Beauty$99.8356 rev
Rare Beauty Selenas Faves Mini Fragrance & Blush Set - EAU De Parfum Rollerball (.16 Fl Oz) and Liquid Blush in Happy (.25 Oz)
Rare Beauty$38.8121 rev
Rare Beauty Soft Pinch Cheek & Lip Trio - Matte Blush Mini Liquid Blush and Mini Tinted Lip Oil
Rare Beauty$37.6699 rev
Trending
90-day click momentum
Rare Beauty Soft Pinch Luminous Powder Blush Joy (muted peach) Radiant Finish 0.098 oz/2.8 g
Rare Beauty$26.624.1★
Rare Beauty by Selena Gomez Soft Pinch Liquid Blush Believe
Rare Beauty$26.894.5★
Rare Beauty by Selena Gomez Soft Pinch Liquid Blush Happy
Rare Beauty$32.464.5★
Rare Happy Face Soft & Pinch Liquid Blush Beauty Cheek Face Blush (Hope 0.25 fl.oz)
Fadollarc$23.854.8★
Rare Happy Face Soft & Pinch Liquid Blush Beauty Cheek Face Blush (Happy 0.25 fl.oz)
Fadollarc$23.814.8★
What buyers say about rare beauty lip oil
What buyers praise and complain about, mined from review topics.What buyers love
“Color is pretty”
“Great makeup brush”
“Excellent product”
“Feels nice and smooth”
“Good value for price”
“Amazing scent”
“Applies well”
“it has held up quite well”
“this settles well on the skin”
“Easy to use”
What buyers complain about
“It was too pink”
“it was practically falling apart”
“Too tight”
“Bad quality”
“Overpriced,”
“doesnt make them feel dried out”
“Arrived used”
“Extremely watery”
“didn't stay stain is worthless”
“the fragrance are not the best”
Top return reasons
Common questions
- Is rare beauty lip oil profitable to sell on Amazon United States?
- The niche generates $601K/yr across 37 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -10.2%. Flapen's verdict: Worth a look (50/100).
- How competitive is the rare beauty lip oil niche?
- 9 brands and 173 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in rare beauty lip oil?
- Top complaints mined from reviews: Color, Durability, Size-Overall. The return rate is 1.1%.
- When does demand for rare beauty lip oil peak?
- Demand peaks in Jul–Aug–Sep–Oct–Nov; the busiest month runs 26.7× the quietest.
- What does it cost to enter the rare beauty lip oil niche?
- Listings span $5.43–$99.83; the average listing price is $26.09 (sweet spot $15–$100). The average incumbent carries 2,513 reviews — the moat a new listing must climb.