Rare Beauty Lip Oil

Shoppers searched for this 3.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $601K a year.

Searches, last 12 months

3.5M

Growth, 90 days vs prior 90

-10.2%

Conversion, latest week

0.7%

Market size, estimated

$601Ka year

Peak month

November26.7× the quietest month

Top search term

rare beauty2.2M searches a year

Listings sell for $26.09 on average, from $5.43 to $99.83. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $26.09 that is $13K to $20K a year per listing.

Average price

$26.09inside the $15 to $100 sweet spot

Price range

$5.43–$99.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$13K–$20K

Returns

1.1%of orders · Amazon United States median 2.1%

41% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #227 within Face. It carries 2,513 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

41%

Prime listings

62%

Out of stock, average day

2.3%

Average rank

#227in Face

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

2,513per listing

Listings tracked

37

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

7Amazon's first-year sales bar

Average brand age

55 months