Rare Beauty Eye Brightener

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $265K a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

+0.8%

Conversion, latest week

1.1%

Market size, estimated

$265Ka year

Peak month

December2.4× the quietest month

Top search term

rare beauty blush824K searches a year

Listings sell for $23.47 on average, from $6.64 to $44.75. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $23.47 that is $6K to $12K a year per listing.

Average price

$23.47inside the $15 to $100 sweet spot

Price range

$6.64–$44.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$6K–$12K

Returns

1.5%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #221 within Face. It carries 3,350 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

61%

Out of stock, average day

7.1%

Average rank

#221in Face

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

3,350per listing

Listings tracked

28

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

5Amazon's first-year sales bar

Average brand age

49 months