Is rare beauty body mist profitable to sell on Amazon United States?

The niche generates $424K/yr across 5 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -10.4%. Flapen's verdict: Skip it (41/100).

How competitive is the rare beauty body mist niche?

2 brands and 67 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in rare beauty body mist?

Top complaints mined from reviews: Value For Money, Durability, Advertised Vs Actual Product. The return rate is 0.1%.

When does demand for rare beauty body mist peak?

Demand peaks in Aug–Nov–Dec; the busiest month runs 3.5× the quietest.

What does it cost to enter the rare beauty body mist niche?

Listings span $27.28–$110.48; the average listing price is $63.01 (sweet spot $15–$100). The average incumbent carries 33 reviews — the moat a new listing must climb.

rare beauty body mist

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Incredible33.4

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$63.01

avg listing price — sweet spot $15–$100

Price range

Great$27.28–$110.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$424K

$424K/yr · 306K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-10.4%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier High Price

According to Flapen's Amazon United States niche tracking, rare beauty body mist is a $424K/yr Amazon United States market (306K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

rare beauty body mist market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $158K–$189K; units × avg price
Conversion rate: 2.2%
Avg BSR: #1,746
Page quality: 0%
Prime: 80%
Sponsored: 80%
Out of stock: 0.0%
Avg brand age: 66 months
Avg seller age: 137 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Rare Beauty95%
Generic5%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.4% search growth over the last 90 days.

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 3.5×

Open Trend

Top rare beauty body mist search terms

rare beauty perfume238K/yr -10.2%1.5% conv.
rare perfume16K/yr +15.4%1.2% conv.
rare perfume selena gomez8K/yr -4.9%1.9% conv.
perfume rare beauty6K/yr -5.9%0.5% conv.
rare eau de parfum7K/yr +4.1%2.6% conv.
rare beauty fragrance4K/yr +6.9%1.2% conv.
rare beauty perfume selena gomez10K/yr -61.5%1.5% conv.
selena gomez rare beauty perfume9K/yr -38.0%2.3% conv.
rare selena gomez perfume3K/yr -14.5%2.0% conv.
rare beauty selena gomez perfume2K/yr -52.6%0.8% conv.

All search terms

Top rare beauty body mist products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rare Beauty Rare Eau De Parfum - 1.69 fl oz / 50 mL

Rare Beauty$99.834.7★56 rev

Find Comfort Body and Hair Fragrance Mist by Rare Beauty for Women - 3.38 oz Mist

Rare Beauty$27.284.1★56 rev

Rare Eau de Parfum Set Warm & Spicy Vanilla Ginger Scent with Sandalwood & Musk Notes 10mL Spray + 5mL Rollerball

Rare Beauty$47.855.0★13 rev

Rare Beauty Mini Find Comfort Lotion & Fragrance Set: Find Comfort Hydrating Body Lotion Mini & Find Comfort Eau de Parfum

Rare Beauty$29.573.9★40 rev

Rare Eau de Parfum Gift Set 2-Piece Fragrance Set with Full Size & Travel Spray 1.69 fl oz + 0.33 fl oz

Generic$110.485.0★2 rev

Newest

by launch date

Rare Eau de Parfum Gift Set 2-Piece Fragrance Set with Full Size & Travel Spray 1.69 fl oz + 0.33 fl oz

Generic$110.482 rev

4mo ago

Rare Beauty Rare Eau De Parfum - 1.69 fl oz / 50 mL

Rare Beauty$99.8356 rev

8mo ago

Rare Eau de Parfum Set Warm & Spicy Vanilla Ginger Scent with Sandalwood & Musk Notes 10mL Spray + 5mL Rollerball

Rare Beauty$47.8513 rev

8mo ago

Rare Beauty Mini Find Comfort Lotion & Fragrance Set: Find Comfort Hydrating Body Lotion Mini & Find Comfort Eau de Parfum

Rare Beauty$29.5740 rev

1y ago

Find Comfort Body and Hair Fragrance Mist by Rare Beauty for Women - 3.38 oz Mist

Rare Beauty$27.2856 rev

2y ago

What buyers say about rare beauty body mist

What buyers praise and complain about, mined from review topics.

What buyers love

Smell77%

“Amazing scent”

Value For Money9%

“Great price”

Soft Feel3%

“Just very soft amd beautiful”

Advertised Vs Actual Product2%

“it has the advertised amount”

Gifting Purpose2%

“Would recommend for a nice Christmas gift”

Comfort-Overall2%

“Its sophisticated, warm, cozy, and sexy”

Durability2%

“It last all day”

What buyers complain about

Value For Money40%

“its very expensive”

Durability17%

“it does not last long”

Advertised Vs Actual Product10%

“Just not the same”

Top return reasons

Smell85%

Motor Power4%

Advertised Vs Actual Product3%

Oily/Greasy3%

Value For Money3%

Weight Heavy1%

Leak-Proof1%

Functionality-Overall1%

Common questions

Is rare beauty body mist profitable to sell on Amazon United States?: The niche generates $424K/yr across 5 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -10.4%. Flapen's verdict: Skip it (41/100).
How competitive is the rare beauty body mist niche?: 2 brands and 67 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in rare beauty body mist?: Top complaints mined from reviews: Value For Money, Durability, Advertised Vs Actual Product. The return rate is 0.1%.
When does demand for rare beauty body mist peak?: Demand peaks in Aug–Nov–Dec; the busiest month runs 3.5× the quietest.
What does it cost to enter the rare beauty body mist niche?: Listings span $27.28–$110.48; the average listing price is $63.01 (sweet spot $15–$100). The average incumbent carries 33 reviews — the moat a new listing must climb.