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Rapunzel Hair Flowers

Fail

Shoppers spend an estimated $21K a year here, so Rapunzel Hair Flowers is a Fail.

Flapen Score
39
39 / 100
Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48
Market size
$21K/yr66K searches / yr
90-day growth
-15.2%search demand this quarter
Competition
48%top-5 click share · 17 brands · 21 sellers

Flapen Score

Rapunzel Hair Flowers against its category

The dotted line is the Beauty & Personal Care average. Past it, Rapunzel Hair Flowers is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rapunzel Hair Flowers market on Amazon at a glance

Shoppers on Amazon United States searched for Rapunzel Hair Flowers 66K times last year and spent an estimated $21K. The top 5 brands take 61% of clicks. Demand peaks in Sep–Oct. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-15.2%
Conversion, latest week
3.4%
Market size, estimated
$21Ka year
Peak month
October20.1× the quietest month
Top search term
rapunzel hair accessories27K searches a year

02 · Price

A sale here is worth $9.42.

Listings sell for $9.42 on average, from $5.39 to $15.50. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $9.42 that is $942 to $2K a year per listing.

Average price
$9.42under the $15 to $100 sweet spot
Price range
$5.39–$15.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$942–$2K
Returns
4.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #741 within Clips & Barrettes. It carries 363 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#741in Clips & Barrettes
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
363per listing
Listings tracked
25

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Rapunzel Hair Flowers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

21

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

48%

Top 20: 95%

Open market

30%

  • Brand 125%
  • Brand 211%
  • Brand 39%
  • Brand 49%
  • Brand 58%
  • Brand 68%

Demand

Rapunzel Hair Flowers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 20.1×

Search terms

Top Rapunzel Hair Flowers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rapunzel hair accessories27K/yr
  • rapunzel hair flowers12K/yr
  • rapunzel flower hair clips5K/yr
  • tangled hair accessories5K/yr
  • rapunzel flowers for hair12K/yr
  • flower hair clips rapunzel3K/yr
  • flowers for hair rapunzel3K/yr

Reviews and returns

What reviews say buyers love and hate about Rapunzel Hair Flowers

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Durability”
4.7%of orders come back
“broke easily”
A buyer, on “Durability”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Rapunzel Hair Flowers questions

Answered from the same tracked data.