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Rainbow Nails

Maybe

Search demand grew +266.3% this quarter. But shoppers spend only $19K a year here, so Rainbow Nails is a Maybe.

Flapen Score
64
64 / 100
Top 3% of 10,978 Beauty & Personal Care niches · +16 vs the category median of 48
Market size
$19K/yr188K searches / yr
90-day growth
+266.3%search demand this quarter
Competition
28%top-5 click share · 57 brands · 60 sellers

Flapen Score

Rainbow Nails against its category

The dotted line is the Beauty & Personal Care average. Past it, Rainbow Nails is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rainbow Nails market on Amazon at a glance

Shoppers on Amazon United States searched for Rainbow Nails 188K times last year and spent an estimated $19K. The top 5 brands take 32% of clicks. Demand peaks in May–Jun. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +266.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
188K
Growth, 90 days vs prior 90
+266.3%
Conversion, latest week
1.3%
Market size, estimated
$19Ka year
Peak month
June17.2× the quietest month
Top search term
rainbow press on nails39K searches a year

02 · Price

A sale here is worth $7.79.

Listings sell for $7.79 on average, from $4.64 to $19.92. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $7.79 that is $0 to $779 a year per listing.

Average price
$7.79under the $15 to $100 sweet spot
Price range
$4.64–$19.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$779
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #1,545 within False Nails & Accessories. It carries 602 reviews at 3.93 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
4.8%
Average rank
#1,545in False Nails & Accessories
Average rating
3.93 starsAmazon United States average 4.42 stars
Average reviews
602per listing
Listings tracked
75

04 · Newcomers

Amazon counts 0 of last year's 32 launches as successful.

32 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
32
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top Rainbow Nails products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

$0$583$1K$2K$2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

57 falling

Sellers

60

Top-5 brand share

32%

Top 20: 68%

Top-5 click share

28%

Top 20: 58%

Open market

64%

  • Mangoit9%
  • BTArtbox7%
  • GCSQW7%
  • GLAMERMAID5%
  • Generic4%
  • MINGCHUN4%

Demand

Rainbow Nails search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 17.2×

Search terms

Top Rainbow Nails search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rainbow press on nails39K/yr
  • pride nails21K/yr
  • colorful press on nails38K/yr
  • rainbow nails27K/yr
  • pride press on nails17K/yr
  • press on nails colorful15K/yr
  • pride nails press on6K/yr
  • colorful nails12K/yr
  • rainbow nails press on7K/yr
  • press on nails rainbow6K/yr

Reviews and returns

What reviews say buyers love and hate about Rainbow Nails

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall11%

Too small

Too Big

Very long

Durability11%+0.17

Several broke day one

not durable

Does not last

Quality-Overall10%−0.05

Bad quality

Cheap quality

Super cheaply made

Advertised Vs Actual Product9%−0.21

Very misleading

Not As Advertised

Does not look like the picture

Color8%+0.39

The colors were dull in person

Not vibrant colors

Colors not as bright as description

Love

Color17%+0.39

The color is cute

Vibrant colors

Gorgeous colors

Quality-Overall12%−0.05

The nails are decent quality

Great Quality

Great quality for the price point

Durability8%+0.17

Beautiful & Durable

They are so durable and long lasting

These nails are both beautiful and extremely durable

Ease Of Use7%+1.22

Easy and cute

Super easy to use and apply

Easy to put on

Ease Of Application7%+1.26

Easy application

So easy to apply

Application is very straightforward

Return

1.7% Return rate 74% Fixable by listing

Size-Overall26%▇▇█▇▆█

Too small

Too Big

Very long

Advertised Vs Actual Product23%█▃▅▄▇▆

Very misleading

Not As Advertised

Does not look like the picture

Color17%▇▇█▇▆▇

The colors were dull in person

Not vibrant colors

Colors not as bright as description

Quality-Overall11%▁█▅▇▅▅

Bad quality

Cheap quality

Super cheaply made

Adhesion/Stickiness5%▂█▄▄▃▃

adhesive was cheap

the glue sticker was not good

Dont stick

FAQ

Common Rainbow Nails questions

Answered from the same tracked data.