Rainbow Hair Ties

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months

156K

Growth, 90 days vs prior 90

+14.8%

Conversion, latest week

6.1%

Market size, estimated

$71Ka year

Peak month

August1.9× the quietest month

Top search term

colored hair ties18K searches a year

Listings sell for $7.49 on average, from $2.46 to $16.45. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $7.49 that is $749 to $2K a year per listing.

Average price

$7.49under the $15 to $100 sweet spot

Price range

$2.46–$16.45

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$749–$2K

Returns

0.7%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #183 within Elastics & Ties. It carries 6,725 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#183in Elastics & Ties

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

6,725per listing

Listings tracked

49

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months