Quick Dry Top Coat

Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $681K a year.

Searches, last 12 months

2.5M

Growth, 90 days vs prior 90

+17.8%

Conversion, latest week

4.3%

Market size, estimated

$681Ka year

Top search term

sally hansen insta-dri nail polish927K searches a year

Listings sell for $6.18 on average, from $2.21 to $12.33. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,500 to 3,000 of them. At $6.18 that is $15K to $19K a year per listing.

Average price

$6.18under the $15 to $100 sweet spot

Price range

$2.21–$12.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

2,500–3,000

Revenue per listing a year

$15K–$19K

Returns

0.1%of orders · Amazon United States median 2.1%

61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #65 within Nail Polish. It carries 16,015 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

61%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#65in Nail Polish

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

16,015per listing

Listings tracked

28

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

61 months