Queen Helene Styling Gel

Shoppers searched for this 440K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $499K a year.

Searches, last 12 months

440K

Growth, 90 days vs prior 90

+1.7%

Conversion, latest week

12.1%

Market size, estimated

$499Ka year

Peak month

March1.4× the quietest month

Top search term

xtreme hair gel211K searches a year

Listings sell for $9.38 on average, from $6.60 to $12.00. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At $9.38 that is $38K to $47K a year per listing.

Average price

$9.38under the $15 to $100 sweet spot

Price range

$6.60–$12.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

4,000–5,000

Revenue per listing a year

$38K–$47K

Returns

0.4%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #163 within Gels. It carries 1,300 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

2.3%

Average rank

#163in Gels

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

1,300per listing

Listings tracked

6

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

87 months