Queen Bee

Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $129K a year.

Searches, last 12 months

261K

Growth, 90 days vs prior 90

+2.3%

Conversion, latest week

2.5%

Market size, estimated

$129Ka year

Top search term

good chemistry perfume94K searches a year

Listings sell for $20.07 on average, from $6.86 to $40.91. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $20.07 that is $5K to $10K a year per listing.

Average price

$20.07inside the $15 to $100 sweet spot

Price range

$6.86–$40.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$5K–$10K

Returns

1.7%of orders · Amazon United States median 2.1%

65% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #3,326 within Women's. It carries 329 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

83%

Out of stock, average day

0.4%

Average rank

#3,326in Women's

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

329per listing

Listings tracked

23

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

48 months