Is purple toning drops profitable to sell on Amazon United States?

The niche generates $13K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +34.9%. Flapen's verdict: Skip it (42/100).

How competitive is the purple toning drops niche?

9 brands and 48 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in purple toning drops?

Top complaints mined from reviews: Moist/Dry, Hair Related, Smell. The return rate is 0.7%.

When does demand for purple toning drops peak?

Demand peaks in Aug; the busiest month runs 2.3× the quietest.

What does it cost to enter the purple toning drops niche?

Listings span $3.11–$34.03; the average listing price is $18.27 (sweet spot $15–$100). The average incumbent carries 1,702 reviews — the moat a new listing must climb.

purple toning drops

Skip it

A small market ($13K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$18.27

avg listing price — sweet spot $15–$100

Price range

Good$3.11–$34.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+34.9%

90-day search growth — must beat 0% to launch

Review moat

Okay1,701.55

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Competition

Bad83%

top-5 click share — a locked-up shelf

Market size

Bad$13K

$13K/yr · 21K searches

According to Flapen's Amazon United States niche tracking, purple toning drops is a $13K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Aug. Verdict: Skip it — 42/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

purple toning drops market data

Units sold / yr: 2K–2K; avg 250–500/product
Revenue / yr: $27K–$37K; units × avg price
Conversion rate: 3.3%
Avg BSR: #474
Page quality: 0%
Prime: 91%
Sponsored: 36%
Out of stock: 3.1%
Avg brand age: 60 months
Avg seller age: 142 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

OGX30%
IGK26%
KERACOLOR17%
Paul Mitchell9%
Moroccanoil7%
Clairol Professional3%
Open — no brand owns it (3 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — +34.9% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 2.3×

Open Trend

Top purple toning drops search terms

purple toning drops10K/yr +54.9%4.2% conv.
ogx purple toning drops3K/yr +100.2%5.5% conv.
toning drops2K/yr +9.9%3.6% conv.
igk mixed feelings toning drops2K/yr +2.6%17.1% conv.
purple drops for blonde hair3K/yr -33.1%5.4% conv.
igk purple toning drops1K/yr -20.2%15.1% conv.

All search terms

Top purple toning drops products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OGX Impecca-Blonde Purple Toning Drops for Blonde Enhance 4 fl oz

OGX$11.164.4★3,279 rev

IGK MIXED FEELINGS Leave-In Blonde Toning Drops | Brighten + Neutralize Brass | Vegan + Cruelty Free | 1 Oz

IGK$25.374.4★802 rev

Keracolor Purple Toning Drops Concentrate To Create Your Own Purple Shampoo For Blonde Hair - Mix w/Any Shampoo Conditioner Or Cream Styler Violet (Purple) 2 Fl. Oz.

KERACOLOR$21.264.3★1,275 rev

Paul Mitchell Platinum Plus Violet Toning Drops Banishes Brass + Intensely Tones Ideal for Blonde Highlighted Gray or Silver Hair 0.85 fl. oz

Paul Mitchell$19.834.2★110 rev

Moroccanoil Treatment Purple Hair Oil for Blonde Hair 0.85 Fl. Oz.

Moroccanoil$19.534.7★2,896 rev

Newest

by launch date

GZE Purple Toning Hair Oil for Blonde & Lightened Hair - Brass Neutralizer with Kojic Acid & Aloe 100ml/3.38 fl.oz Color-Depositing Treatment to Neutralize Yellow & Brighten

GZE$8.801 rev

2mo ago

IGK Mixed Feelings Leave-In Blonde Toning Drops 2 pack Customizable Purple Pigment for Neutralizing Brassiness in Blonde Silver and Violet Hair Sulfate-Free Paraben-Free

IGK$34.032 rev

7mo ago

Moroccanoil Treatment Purple Hair Oil for Blonde Hair 0.85 Fl. Oz.

Moroccanoil$19.532,896 rev

2y ago

Colorproof Toning Drops 1 Fl. Oz. Toner for Blonde Hair w/Citrus Jasmine & Coconut Milk Scent Highly-Pigmented Instant Hair Toner

ColorProof$32.2945 rev

3y ago

Paul Mitchell Platinum Plus Violet Toning Drops Banishes Brass + Intensely Tones Ideal for Blonde Highlighted Gray or Silver Hair 0.85 fl. oz

Paul Mitchell$19.83110 rev

3y ago

What buyers say about purple toning drops

What buyers praise and complain about, mined from review topics.

What buyers love

Smell15%

“Smells good”

Suitability Colored Hair12%

“it tones all the brassy colors in my highlights instantly”

Value For Money11%

“Value is great”

Quality-Overall10%

“Good quality”

Color10%

“turned it to the perfect shade”

Moist/Dry5%

“And doesnt dry my hair at all”

Brightness/Shine/Glow3%

“The result is a bright”

Ease Of Use3%

“Its so easy to use”

Hair Styling3%

“Its better than the hairdresser fixing color”

Suitability Curly Hair3%

“Great for blonde bair”

What buyers complain about

Moist/Dry11%

“It felt very dry”

Hair Related9%

“My hair sometimes gets a little more yellow looking than I like”

Smell8%

“smells terrible”

Value For Money8%

“Not worth it”

Functionality-Overall7%

“Does not work”

Suitability Short Hair6%

“Didn't work for me or my daughters hair at all”

Color5%

“I didn't have any purple tint”

Oily/Greasy5%

“This is like cooking oil”

Ease Of Use4%

“there is NO WAY to get it off”

Suitability Colored Hair4%

“I can say with confidence that this does not work on silver hair”

Top return reasons

Size-Overall15%

Advertised Vs Actual Product12%

Functionality-Overall12%

Color10%

Smell7%

Leak-Proof7%