Is purple toner profitable to sell on Amazon United States?

The niche generates $87K/yr across 25 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +13.7%. Flapen's verdict: Worth a look (50/100).

How competitive is the purple toner niche?

15 brands and 79 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in purple toner?

Top complaints mined from reviews: Color, Functionality-Overall, Suitability Colored Hair. The return rate is 0.7%.

When does demand for purple toner peak?

Demand peaks in Jun–Jul; the busiest month runs 2.5× the quietest.

What does it cost to enter the purple toner niche?

Listings span $3.11–$29.63; the average listing price is $13.43 (sweet spot $15–$100). The average incumbent carries 19,209 reviews — the moat a new listing must climb.

purple toner

Worth a look

Shows low returns (0.7%), but a deep review moat (19,209 avg reviews) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Avg price

Good$13.43

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$3.11–$29.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+13.7%

90-day search growth — must beat 0% to launch

Market size

Bad$87K

$87K/yr · 104K searches

Review moat

Bad19,209.32

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, purple toner is a $87K/yr Amazon United States market (104K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 50/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

purple toner market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $81K–$107K; units × avg price
Conversion rate: 6.2%
Avg BSR: #83
Page quality: 0%
Prime: 96%
Sponsored: 80%
Out of stock: 0.6%
Avg brand age: 71 months
Avg seller age: 138 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

59%

Top 20: 94%

Open market

20%

Clairol Professional35%
COLORCHARM14%
BOLD UNIQ11%
MAREE9%
L'Oreal Paris6%
Olaplex4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +13.7% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 2.5×

Open Trend

Top purple toner search terms

purple toner45K/yr +11.6%5.9% conv.
purple toner for blonde hair16K/yr +30.1%7.0% conv.
purple hair toner13K/yr +14.7%4.9% conv.
purple toner for brassy hair15K/yr -3.5%6.3% conv.
blue violet toner4K/yr +35.3%2.4% conv.
violet toner4K/yr -7.9%4.0% conv.
purple toner for bleached hair3K/yr +70.0%5.0% conv.
best purple toner for brassy hair4K/yr -14.4%3.1% conv.

All search terms

Top purple toner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Clairol Professional Shimmer Lights Violet Toning Mask 200mL - Packaging may vary

Clairol Professional$9.734.4★3,297 rev

Clairol Professional Shimmer Lights Violet Toning Mask 30mL

Clairol Professional$3.114.4★3,297 rev

Bold Uniq Purple Hair Mask - Toner For Blonde Platinum Bleached Silver Gray Ash & Brassy Hair - Remove Yellow Tones & Condition Dry Damaged Hair - Cruelty Free & Vegan - 6.76oz

BOLD UNIQ$27.644.3★53,692 rev

COLORCHARM Permanent Cream Toner | Neutralize Brass | Free of Animal-Derived Ingredients Parabens & Gluten Free | T68 Lavender Silk | 2 oz

COLORCHARM$9.424.3★3,197 rev

MAREE Deep Conditioning Hair Mask for Damaged Hair Treatment Keratin Hair Care for Hydrating Growth Repair Moisturizing Dry Curly Color Refreshing 10 Fl Oz Purple

MAREE$22.114.4★10,703 rev

Newest

by launch date

MAREE Anti Yellow Purple Hair Mask for Damaged Hair - Purple Deep Conditioner & Blonde Toner - Hydrating Deep Conditioning for Dry Curly Blonde Orange Brassy Bleached - Mascarilla para el Cabello

MAREE$21.71173 rev

3mo ago

AGE beautiful Icy Lavender Demi Hair Toner 5-Minute Cream Toner to Blend & Enhance Gray Hair with Cool Violet Tones Eliminates Brass Ammonia-Free Professional Salon Color

AGE beautiful$11.9266 rev

11mo ago

MAREE Deep Conditioning Hair Mask for Damaged Hair Treatment Keratin Hair Care for Hydrating Growth Repair Moisturizing Dry Curly Color Refreshing 10 Fl Oz Purple

MAREE$22.1110,703 rev

1y ago

COLORCHARM Permanent Cream Toner | Neutralize Brass | Free of Animal-Derived Ingredients Parabens & Gluten Free | T16 Polar Ice | 2 oz

COLORCHARM$9.683,197 rev

3y ago

COLORCHARM Permanent Cream Toner | Neutralize Brass | Free of Animal-Derived Ingredients Parabens & Gluten Free | T68 Lavender Silk | 2 oz

COLORCHARM$9.423,197 rev

3y ago

What buyers say about purple toner

What buyers praise and complain about, mined from review topics.

What buyers love

Color14%

“True color love it”

Quality-Overall13%

“Truly wonderful product its literally magic”

Soft Feel11%

“My hair is soft”

Smell8%

“No harsh smell”

Suitability Colored Hair8%

“It brought out my hair color beautifully”

Value For Money6%

“Worth the money”

Advertised Vs Actual Product5%

“Does what it claims”

Brightness/Shine/Glow3%

“This gloss adds a nice shine”

Moist/Dry3%

“Moisturizing”

Efficiency3%

“Effectiveness”

What buyers complain about

Color17%

“it was too yellow”

Functionality-Overall9%

“No results”

Suitability Colored Hair9%

“Hard to get color out of hair”

Smell8%

“very strong chemical smell”

Moist/Dry7%

“Its very dry”

Value For Money5%

“Waste of Money”

Hair Related4%

“hair does not feel soft”

Size-Overall4%

“this jar is small”

Ease Of Cleaning2%

“literally just opened it and its dirty”

Advertised Vs Actual Product2%

“Not as advertised”

Top return reasons

Functionality-Overall17%

Color13%

Suitability Colored Hair10%

Advertised Vs Actual Product8%

Leak-Proof6%

Smell6%

Size-Overall6%

Moist/Dry5%

Suitability Short Hair5%

Value For Money4%

Common questions

Is purple toner profitable to sell on Amazon United States?: The niche generates $87K/yr across 25 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +13.7%. Flapen's verdict: Worth a look (50/100).
How competitive is the purple toner niche?: 15 brands and 79 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in purple toner?: Top complaints mined from reviews: Color, Functionality-Overall, Suitability Colored Hair. The return rate is 0.7%.
When does demand for purple toner peak?: Demand peaks in Jun–Jul; the busiest month runs 2.5× the quietest.
What does it cost to enter the purple toner niche?: Listings span $3.11–$29.63; the average listing price is $13.43 (sweet spot $15–$100). The average incumbent carries 19,209 reviews — the moat a new listing must climb.