Purple Toner

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months

104K

Growth, 90 days vs prior 90

+13.7%

Conversion, latest week

6.2%

Market size, estimated

$87Ka year

Peak month

July2.5× the quietest month

Top search term

purple toner45K searches a year

Listings sell for $13.43 on average, from $3.11 to $29.63. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $13.43 that is $3K to $7K a year per listing.

Average price

$13.43under the $15 to $100 sweet spot

Price range

$3.11–$29.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$3K–$7K

Returns

0.7%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #83 within Hair Coloring Products. It carries 19,209 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

96%

Out of stock, average day

0.6%

Average rank

#83in Hair Coloring Products

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

19,209per listing

Listings tracked

25

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

71 months