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Purple Shampoo and Conditioner Set

Maybe

An estimated 0.8% of orders come back. But the average product has 14,884 reviews to catch up to, so Purple Shampoo and Conditioner Set is a Maybe.

Flapen Score
64
64 / 100
Top 3% of 10,978 Beauty & Personal Care niches · +16 vs the category median of 48
Market size
$1.8M/yr963K searches / yr
90-day growth
+14.0%search demand this quarter
Competition
65%top-5 click share · 16 brands · 41 sellers

Flapen Score

Purple Shampoo and Conditioner Set against its category

The dotted line is the Beauty & Personal Care average. Past it, Purple Shampoo and Conditioner Set is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purple Shampoo and Conditioner Set market on Amazon at a glance

Shoppers on Amazon United States searched for Purple Shampoo and Conditioner Set 963K times last year and spent an estimated $1.8M. The top 5 brands take 69% of clicks. Demand peaks in Jun–Jul. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 9.1% of those searches ended in a purchase.

Shoppers searched for this 963K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved +14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months
963K
Growth, 90 days vs prior 90
+14.0%
Conversion, latest week
9.1%
Market size, estimated
$1.8Ma year
Peak month
July1.8× the quietest month
Top search term
purple shampoo and conditioner set640K searches a year

02 · Price

A sale here is worth $20.64.

Listings sell for $20.64 on average, from $8.05 to $30.23. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At $20.64 that is $83K to $103K a year per listing.

Average price
$20.64inside the $15 to $100 sweet spot
Price range
$8.05–$30.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
4,000–5,000
Revenue per listing a year
$83K–$103K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #152 within Shampoo & Conditioner Sets. It carries 14,884 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#152in Shampoo & Conditioner Sets
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
14,884per listing
Listings tracked
18

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
66 months

Products

Top Purple Shampoo and Conditioner Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

41

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

25%

  • Brand 135%
  • Brand 214%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Purple Shampoo and Conditioner Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.8×

Search terms

Top Purple Shampoo and Conditioner Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purple shampoo and conditioner set640K/yr
  • purple shampoo and conditioner105K/yr
  • blonde shampoo and conditioner set57K/yr
  • loreal purple shampoo and conditioner32K/yr
  • blonde shampoo and conditioner21K/yr
  • redken purple shampoo and conditioner26K/yr
  • shampoo and conditioner for blonde hair12K/yr
  • luseta purple shampoo9K/yr
  • purple shampoo and conditioner for blonde hair6K/yr
  • loreal purple6K/yr

Reviews and returns

What reviews say buyers love and hate about Purple Shampoo and Conditioner Set

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Color”
0.8%of orders come back
“Coloring isnt for me”
A buyer, on “Color”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Purple Shampoo and Conditioner Set questions

Answered from the same tracked data.