Purple Shampoo and Conditioner Set
MaybeReturns run at only 0.8% of orders. But the average product has 14,884 reviews to catch up to, so Purple Shampoo and Conditioner Set is a Maybe.
- Flapen Score
- 64 / 100Top 3% of 10,978 Beauty & Personal Care niches · +16 vs the category median of 4864
- Market size
- $1.8M/yr963K searches / yr
- 90-day growth
- +14.0%search demand this quarter
- Competition
- 65%top-5 click share · 16 brands · 41 sellers
Flapen Score
Purple Shampoo and Conditioner Set against its category
The dotted line is the Beauty & Personal Care average. Past it, Purple Shampoo and Conditioner Set is stronger. Inside it, weaker.
Market
The Purple Shampoo and Conditioner Set market on Amazon at a glance
Shoppers on Amazon United States searched for Purple Shampoo and Conditioner Set 963K times last year and spent an estimated $1.8M. The top 5 brands take 69% of clicks. Demand peaks in Jun–Jul. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
9.1% of searches ended in a purchase last week.
Shoppers searched for this 963K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 9.1% of those searches ended in a purchase. Searches in the last 90 days moved +14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.
- Searches, last 12 months
- 963K
- Growth, 90 days vs prior 90
- +14.0%
- Conversion, latest week
- 9.1%
- Market size, estimated
- $1.8Ma year
- Peak month
- July1.8× the quietest month
- Top search term
- purple shampoo and conditioner set640K searches a year
02 · Price
A sale here is worth $20.64.
Listings sell for $20.64 on average, from $8.05 to $30.23. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At $20.64 that is $83K to $103K a year per listing.
- Average price
- $20.64inside the $15 to $100 sweet spot
- Price range
- $8.05–$30.23
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $83K–$103K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #152 within Shampoo & Conditioner Sets. It carries 14,884 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 1.5%
- Average rank
- #152in Shampoo & Conditioner Sets
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 14,884per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Purple Shampoo and Conditioner Set products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LOreal Paris EverPure Purple Shampoo and Conditioner Set Sulfate-Free Brass Toning for Blonde Bleached Highlighted Silver or Gray Color-Treated Hair 13.6 Fl Oz Set
- Price
- $16.93
- Rating
- 4.5/5
- Reviews
- 33,333
- Age
- 6y ago
Hair Biology Biotin-Infused Purple Shampoo and Conditioner Set for Grey Hair Anti-Brassiness Moisturizing Color-Safe Silver & Glowing Corrects Yellow Tones 12.8 Fl Oz Each 2 Pack
- Price
- $17.34
- Rating
- 4.6/5
- Reviews
- 5,873
- Age
- 4y ago
KESMEDIK Tea Tree Purple Shampoo & Conditioner Set with Rosemary & Aloe Professional Anti Brass Toner Removes Yellow Tones for Gray Bleached White & Blonde Hair Refreshes Scalp Sulfate-Free
- Price
- $25.04
- Rating
- 4.3/5
- Reviews
- 1,749
- Age
- 1y ago
Luseta Purple Shampoo and Conditioner Set for Blonde Gray - Color Treated Hair - Sulfate Free Paraben Free - Infused with Cocos Nucifera Oil for Curly and Damaged Hair - 2x16.9oz
- Price
- $27.99
- Rating
- 4.3/5
- Reviews
- 18,643
- Age
- 8y ago
Botanic Hearth Purple Shampoo And Conditioner Set | For All Shades Of Blonde Silver And Gray Hair | Enhances Highlights | Sulfate Free Paraben Free 16 Fl Oz Each
- Price
- $20.23
- Rating
- 4.2/5
- Reviews
- 66,441
- Age
- 6y ago
Trending
90-day click momentum
Marc Anthony Repair Blonde Purple Shampoo and Conditioner Set
- Price
- $16.84
- Rating
- 4.5/5
- Reviews
- 16,154
- Age
- 3mo ago
John Frieda Go Blonder Shampoo and Conditioner Set Gradually Lightens Blonde Color Up For Natural or Color-Treated Hair 8.3 oz Pack of 2
- Price
- $19.30
- Rating
- 4.5/5
- Reviews
- 1,858
- Age
- 8mo ago
Luseta Purple Shampoo and Conditioner Set for Blonde Hair 2 * 16.9 Fl Oz
- Price
- $27.85
- Rating
- 4.4/5
- Reviews
- 4,313
- Age
- 6mo ago
Hair Biology Biotin-Infused Purple Shampoo and Conditioner Set for Grey Hair Anti-Brassiness Moisturizing Color-Safe Silver & Glowing Corrects Yellow Tones 12.8 Fl Oz Each 2 Pack
- Price
- $17.34
- Rating
- 4.6/5
- Reviews
- 5,873
- Age
- 4y ago
Clairol Professional Shimmer Lights Purple Shampoo 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde Silver Gray & Highlighted Hair **Packaging May Vary
- Price
- $8.05
- Rating
- 4.6/5
- Reviews
- 18,780
- Age
- 4y ago
Newest
by launch dateMarc Anthony Repair Blonde Purple Shampoo and Conditioner Set
- Price
- $16.84
- Rating
- 4.5/5
- Reviews
- 16,154
- Age
- 3mo ago
Luseta Purple Shampoo and Conditioner Set for Blonde Hair 2 * 16.9 Fl Oz
- Price
- $27.85
- Rating
- 4.4/5
- Reviews
- 4,313
- Age
- 6mo ago
John Frieda Go Blonder Shampoo and Conditioner Set Gradually Lightens Blonde Color Up For Natural or Color-Treated Hair 8.3 oz Pack of 2
- Price
- $19.30
- Rating
- 4.5/5
- Reviews
- 1,858
- Age
- 8mo ago
KESMEDIK Tea Tree Purple Shampoo & Conditioner Set with Rosemary & Aloe Professional Anti Brass Toner Removes Yellow Tones for Gray Bleached White & Blonde Hair Refreshes Scalp Sulfate-Free
- Price
- $25.04
- Rating
- 4.3/5
- Reviews
- 1,749
- Age
- 1y ago
Purple Shampoo and Conditioner Set for Blonde Silver Brown Bleached Highlighted Hair Color Treated Hair Enhance Blonde Tones Repair Damaged Hair Adds Stronger Shine Hydration 2 x 5.29 oz
- Price
- $10.32
- Rating
- 4.2/5
- Reviews
- 197
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
41
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
25%
- L'Oreal Paris35%
- Hair Biology14%
- KESMEDIK7%
- L LUSETA6%
- Botanic Hearth6%
- Marc Anthony6%
Demand
Purple Shampoo and Conditioner Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 1.8×
Search terms
Top Purple Shampoo and Conditioner Set search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- purple shampoo and conditioner set640K/yr
- purple shampoo and conditioner105K/yr
- blonde shampoo and conditioner set57K/yr
- loreal purple shampoo and conditioner32K/yr
- blonde shampoo and conditioner21K/yr
- redken purple shampoo and conditioner26K/yr
- shampoo and conditioner for blonde hair12K/yr
- luseta purple shampoo9K/yr
- purple shampoo and conditioner for blonde hair6K/yr
- loreal purple6K/yr
Reviews and returns
What reviews say buyers love and hate about Purple Shampoo and Conditioner Set
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Coloring isnt for me
turned them gray
Turned the yellow white
Bad smell
Smells really bad like chemicals
very strong chemical smell
No moisture
made my hair dry
Very drying
meaning i decided to stop coloring my hair
did not help my hair color
Terrible, turned my hair alight purple
Didn't work
The pump does not work
Doesnt work well
Love
Super great quality shampoo
Excellent product
Very reasonable price for a quality, trusted brand
It smells divine
Wonderful clean fresh scent
Good smell
Nice and smooth
Soft and manageable
Leaves hair soft
Keeps my hair color bright
Excellent for maintaining hair color
Love my hair color
the color is very pretty
Nice for color
color good
Return
0.8% Return rate 37% Fixable by listing
Both were leaking
Both bottles are leaking
Leaking
Didn't work
The pump does not work
Doesnt work well
Coloring isnt for me
turned them gray
Turned the yellow white
Bad smell
Smells really bad like chemicals
very strong chemical smell
meaning i decided to stop coloring my hair
did not help my hair color
Terrible, turned my hair alight purple
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Purple Shampoo and Conditioner Set questions
Answered from the same tracked data.