Is purple shampoo and conditioner set profitable to sell on Amazon United States?

The niche generates $1.8M/yr across 18 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +14.0%. Flapen's verdict: Launch it (64/100).

How competitive is the purple shampoo and conditioner set niche?

16 brands and 41 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in purple shampoo and conditioner set?

Top complaints mined from reviews: Color, Smell, Moist/Dry. The return rate is 0.8%.

When does demand for purple shampoo and conditioner set peak?

Demand peaks in Jun–Jul; the busiest month runs 1.8× the quietest.

What does it cost to enter the purple shampoo and conditioner set niche?

Listings span $8.05–$30.23; the average listing price is $20.64 (sweet spot $15–$100). The average incumbent carries 14,884 reviews — the moat a new listing must climb.

purple shampoo and conditioner set

Launch it

A $1.8M/yr market growing +14.0% this quarter with returns at 0.8% — clears our launch bar.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Market size

Great$1.8M

$1.8M/yr · 963K searches

Avg price

Great$20.64

avg listing price — sweet spot $15–$100

Conversion

Great9.1%

search→purchase rate — share of searches ending in a sale

Price range

Good$8.05–$30.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+14.0%

90-day search growth — must beat 0% to launch

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad14,884.11

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, purple shampoo and conditioner set is a $1.8M/yr Amazon United States market (963K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jun–Jul. Verdict: Launch it — 64/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

purple shampoo and conditioner set market data

Units sold / yr: 80K–100K; avg 4,000–5,000/product
Revenue / yr: $1.7M–$2.1M; units × avg price
Conversion rate: 9.1%
Avg BSR: #152
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 1.5%
Avg brand age: 66 months
Avg seller age: 137 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

25%

L'Oreal Paris35%
Hair Biology14%
KESMEDIK7%
L LUSETA6%
Botanic Hearth6%
Marc Anthony6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +14.0% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 1.8×

Open Trend

Top purple shampoo and conditioner set search terms

purple shampoo and conditioner set640K/yr +6.3%7.4% conv.
purple shampoo and conditioner105K/yr +51.9%5.5% conv.
blonde shampoo and conditioner set57K/yr +4.6%5.0% conv.
loreal purple shampoo and conditioner32K/yr +35.5%16.6% conv.
blonde shampoo and conditioner21K/yr +62.1%2.8% conv.
redken purple shampoo and conditioner26K/yr +1.1%0.9% conv.
shampoo and conditioner for blonde hair12K/yr +20.6%2.1% conv.
luseta purple shampoo9K/yr +60.8%4.6% conv.
purple shampoo and conditioner for blonde hair6K/yr +46.6%5.9% conv.
loreal purple6K/yr +20.5%5.7% conv.

All search terms

Top purple shampoo and conditioner set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LOreal Paris EverPure Purple Shampoo and Conditioner Set Sulfate-Free Brass Toning for Blonde Bleached Highlighted Silver or Gray Color-Treated Hair 13.6 Fl Oz Set

L'Oreal Paris$16.934.5★33,333 rev

Hair Biology Biotin-Infused Purple Shampoo and Conditioner Set for Grey Hair Anti-Brassiness Moisturizing Color-Safe Silver & Glowing Corrects Yellow Tones 12.8 Fl Oz Each 2 Pack

Hair Biology$17.344.6★5,873 rev

KESMEDIK Tea Tree Purple Shampoo & Conditioner Set with Rosemary & Aloe Professional Anti Brass Toner Removes Yellow Tones for Gray Bleached White & Blonde Hair Refreshes Scalp Sulfate-Free

KESMEDIK$25.044.3★1,749 rev

Luseta Purple Shampoo and Conditioner Set for Blonde Gray - Color Treated Hair - Sulfate Free Paraben Free - Infused with Cocos Nucifera Oil for Curly and Damaged Hair - 2x16.9oz

L LUSETA$27.994.3★18,643 rev

Botanic Hearth Purple Shampoo And Conditioner Set | For All Shades Of Blonde Silver And Gray Hair | Enhances Highlights | Sulfate Free Paraben Free 16 Fl Oz Each

Botanic Hearth$20.234.2★66,441 rev

Newest

by launch date

Marc Anthony Repair Blonde Purple Shampoo and Conditioner Set

Marc Anthony$16.8416,154 rev

3mo ago

Luseta Purple Shampoo and Conditioner Set for Blonde Hair 2 * 16.9 Fl Oz

LUSETA$27.854,313 rev

6mo ago

John Frieda Go Blonder Shampoo and Conditioner Set Gradually Lightens Blonde Color Up For Natural or Color-Treated Hair 8.3 oz Pack of 2

John Frieda$19.301,858 rev

8mo ago

KESMEDIK Tea Tree Purple Shampoo & Conditioner Set with Rosemary & Aloe Professional Anti Brass Toner Removes Yellow Tones for Gray Bleached White & Blonde Hair Refreshes Scalp Sulfate-Free

KESMEDIK$25.041,749 rev

1y ago

Purple Shampoo and Conditioner Set for Blonde Silver Brown Bleached Highlighted Hair Color Treated Hair Enhance Blonde Tones Repair Damaged Hair Adds Stronger Shine Hydration 2 x 5.29 oz

MOC LINK$10.32197 rev

1y ago

What buyers say about purple shampoo and conditioner set

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Super great quality shampoo”

Smell13%

“It smells divine”

Soft Feel11%

“Nice and smooth”

Suitability Colored Hair10%

“Keeps my hair color bright”

Color7%

“the color is very pretty”

Value For Money6%

“Very affordable”

Brightness/Shine/Glow4%

“So soft and shiny”

Efficiency3%

“It works beautifully”

Suitability Straight Hair3%

“Works Great 👍👍 my hair not dull, it looks Shiny and Healthy”

Moist/Dry3%

“Great and moisturizing”

What buyers complain about

Color12%

“Coloring isnt for me”

Smell11%

“Bad smell”

Moist/Dry8%

“No moisture”

Suitability Colored Hair7%

“meaning i decided to stop coloring my hair”

Functionality-Overall5%

“Didn't work”

Hair Related4%

“hair does not feel soft”

Motor Power3%

“The pump was broken also”

Value For Money3%

“But expensive”

Thickness3%

“Due to how thick the product is it's almost impossible to get out of the container”

Leak-Proof2%

“Both were leaking”

Top return reasons

Leak-Proof13%

Functionality-Overall11%

Color9%

Smell9%

Suitability Colored Hair8%

Advertised Vs Actual Product7%

Moist/Dry6%

Suitability Short Hair6%

Size-Overall5%

Value For Money4%

Common questions

Is purple shampoo and conditioner set profitable to sell on Amazon United States?: The niche generates $1.8M/yr across 18 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +14.0%. Flapen's verdict: Launch it (64/100).
How competitive is the purple shampoo and conditioner set niche?: 16 brands and 41 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in purple shampoo and conditioner set?: Top complaints mined from reviews: Color, Smell, Moist/Dry. The return rate is 0.8%.
When does demand for purple shampoo and conditioner set peak?: Demand peaks in Jun–Jul; the busiest month runs 1.8× the quietest.
What does it cost to enter the purple shampoo and conditioner set niche?: Listings span $8.05–$30.23; the average listing price is $20.64 (sweet spot $15–$100). The average incumbent carries 14,884 reviews — the moat a new listing must climb.