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Purple Rhinestones

Fail

Prices span $5.12–$14.06, mostly outside the sweet spot, so Purple Rhinestones is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$101K/yr223K searches / yr
90-day growth
+18.2%search demand this quarter
Competition
43%top-5 click share · 13 brands · 15 sellers

Flapen Score

Purple Rhinestones against its category

The dotted line is the Beauty & Personal Care average. Past it, Purple Rhinestones is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purple Rhinestones market on Amazon at a glance

Shoppers on Amazon United States searched for Purple Rhinestones 223K times last year and spent an estimated $101K. The top 5 brands take 78% of clicks. Demand peaks in May. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.

Searches, last 12 months
223K
Growth, 90 days vs prior 90
+18.2%
Conversion, latest week
5.0%
Market size, estimated
$101Ka year
Peak month
May2.2× the quietest month
Top search term
purple rhinestones94K searches a year

02 · Price

A sale here is worth $9.03.

Listings sell for $9.03 on average, from $5.12 to $14.06. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $9.03 that is $2K to $5K a year per listing.

Average price
$9.03under the $15 to $100 sweet spot
Price range
$5.12–$14.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #63 within Nail Art Accessories. It carries 1,264 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#63in Nail Art Accessories
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
1,264per listing
Listings tracked
37

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Purple Rhinestones products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

15

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

43%

Top 20: 83%

Open market

17%

  • Brand 137%
  • Brand 214%
  • Brand 311%
  • Brand 48%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (7 brands, 17%)

Demand

Purple Rhinestones search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.2×

Search terms

Top Purple Rhinestones search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purple rhinestones94K/yr
  • purple rhinestones for bedazzling27K/yr
  • purple bedazzle gems10K/yr
  • purple gems17K/yr
  • purple gems for bedazzling7K/yr
  • dark purple rhinestones9K/yr
  • purple flatback rhinestones7K/yr
  • bedazzling kit purple4K/yr
  • purple rhinestone6K/yr
  • rhinestones purple6K/yr

Reviews and returns

What reviews say buyers love and hate about Purple Rhinestones

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Color”
17%of negative reviews mention “Advertised Vs Actual Product”
2.1%of orders come back
“Not as they look in pictures advertised or describe”
A buyer, on “Advertised Vs Actual Product”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Purple Rhinestones questions

Answered from the same tracked data.