purple perfume
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Incredible$2.0M$2.0M/yr · 1.4M searches
Avg price
Incredible$30.42avg listing price — sweet spot $15–$100
Price range
Great$6.48–$79.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,535.41avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.1%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, purple perfume is a $2.0M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 98% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
purple perfume market data
- Units sold / yr
- 80K–100K
- avg 3,000–4,000/product
- Revenue / yr
- $2.4M–$3.0M
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #331
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 78%
- Out of stock
- 0.0%
- Avg brand age
- 56 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
200
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
49%
Top 20: 89%
Open market
1%
- Sol de Janeiro34%
- Vera Wang23%
- Versace19%
- Victoria's Secret15%
- Armaf6%
- Chthen1%
- Open — no brand owns it (1 brand, 1%)
Demand
Weekly Amazon search volume, last 28 weeks — -4.1% search growth over the last 90 days.Top purple perfume search terms
- sol de janeiro 59368K/yr
- vera wang perfume175K/yr
- versace dylan purple113K/yr
- love spell victoria secret120K/yr
- love spell80K/yr
- vera wang73K/yr
- vera wang princess perfume69K/yr
- dylan purple32K/yr
- club de nuit maleka49K/yr
- maleka club de nuit women38K/yr
Top purple perfume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sol de Janeiro Cheirosa 59 Hair & Body Fragrance Mist Travel Size 90mL/3.0 fl oz.
Sol de Janeiro$24.464.7★7,088 rev
Versace Dylan Purple for Women 3.4 oz Eau de Parfum Spray
Versace$67.144.7★2,766 rev
Vera Wang Princess by Vera Wang Eau De Toilette Perfume for Women 3.4 Fl Ounce
Vera Wang$24.064.5★54,046 rev
Victorias Secret Body Fragrance Mist Love Spell - 8.4 fl oz
Victoria's Secret$16.314.7★16,995 rev
Sol de Janeiro Cheirosa 59 Hair & Body Fragrance Mist 240mL/8.1 fl oz.
Sol de Janeiro$34.764.7★7,088 rev
Newest
by launch date
Sol de Janeiro Delicia Drench Vanilla Moisturizing Body Routine Gift Set for Women | Includes Delicia Drench Body Butter Shower Oil and Cheirosa 59 Perfume Mist
Sol de Janeiro$63.0646 rev
SOL DE JANEIRO Cheirosa 59 Hair & Body Fragrance Mist Refill 240mL/8 fl oz
Sol de Janeiro$30.50693 rev
Club d Nuit Maleka Womens Eau de Parfum Spray Purple 3.6 Ounce//105ml
Chthen$27.8060 rev
Club De Nuit Maleka by Armaf for Women - 3.6 oz EDP Spray
Armaf$37.741,086 rev
SOL DE JANEIRO Delicia Drench Jet Set
Sol de Janeiro$30.3819,389 rev
Trending
90-day click momentum
Verse Deep Purple for Women EDP 3.4 fl Oz Top Notes of Pear Bitter Orange & Bergamot Mahonial Flowers Freesia & Pomarose Blend of Sweet Fruits Fresh Florals & Warm Woods Elegant 100ml Bottle
NovoGlow$21.663.5★
Club d Nuit Maleka Womens Eau de Parfum Spray Purple 3.6 Ounce//105ml
Chthen$27.804.1★
Vera Wang Princess Eau de Toilette for Women - Fruity Floral Scent - Sweet Notes of Vanilla Water Lily and Apricot - Feminine and Modern - 1.7 Fl Oz
Vera Wang$23.924.5★
Versace Dylan Purple Perfume for Women Mini EDP Dab On Splash 0.17 Ounce
Versace$12.504.5★
Versace Dylan Purple for Women 1.7 oz Eau de Parfum Spray
Versace$58.164.6★
What buyers say about purple perfume
What buyers praise and complain about, mined from review topics.What buyers love
“Smells clean”
“Best value”
“Excellent Product”
“Good for gift”
“Makes my skin soft”
“Great size”
“Great moisturizer”
“Stays on for a long time”
“As described”
“Works wonders on dry skin”
What buyers complain about
“Overpowering scent-terrible”
“The bottle is very tiny”
“Does not last”
“But expensive”
“not very strong”
“Id expect better quality control”
“It has a strong smell of alcohol”
“Not what was expected”
“My bottle came leaking”
“Item was used”
Top return reasons
Common questions
- Is purple perfume profitable to sell on Amazon United States?
- The niche generates $2.0M/yr across 32 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.1%. Flapen's verdict: Worth a look (57/100).
- How competitive is the purple perfume niche?
- 7 brands and 200 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in purple perfume?
- Top complaints mined from reviews: Smell, Size-Overall, Durability. The return rate is 0.2%.
- What does it cost to enter the purple perfume niche?
- Listings span $6.48–$79.62; the average listing price is $30.42 (sweet spot $15–$100). The average incumbent carries 5,535 reviews — the moat a new listing must climb.