Purple Perfume

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

-4.1%

Conversion, latest week

4.8%

Market size, estimated

$2.0Ma year

Top search term

sol de janeiro 59368K searches a year

Listings sell for $30.42 on average, from $6.48 to $79.62. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At $30.42 that is $91K to $122K a year per listing.

Average price

$30.42inside the $15 to $100 sweet spot

Price range

$6.48–$79.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

3,000–4,000

Revenue per listing a year

$91K–$122K

Returns

0.2%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #331 within Women's. It carries 5,535 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

97%

Out of stock, average day

0.0%

Average rank

#331in Women's

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

5,535per listing

Listings tracked

32

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

56 months