Purple Nail Polish

Shoppers searched for this 494K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +26.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $169K a year.

Searches, last 12 months

494K

Growth, 90 days vs prior 90

+26.6%

Conversion, latest week

4.0%

Market size, estimated

$169Ka year

Peak month

October1.7× the quietest month

Top search term

purple nail polish255K searches a year

Listings sell for $8.43 on average, from $1.10 to $14.43. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $8.43 that is $2K to $4K a year per listing.

Average price

$8.43under the $15 to $100 sweet spot

Price range

$1.10–$14.43

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$2K–$4K

Returns

0.3%of orders · Amazon United States median 2.1%

61% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #273 within Nail Polish. It carries 16,011 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

61%

Prime listings

98%

Out of stock, average day

1.5%

Average rank

#273in Nail Polish

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

16,011per listing

Listings tracked

44

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

2Amazon's first-year sales bar

Average brand age

52 months