purple mask
Worth a lookShows low returns (1.1%), but a small market ($83K/yr) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$16.80avg listing price — sweet spot $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Price range
Good$3.11–$42.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-4.3%90-day search growth — must beat 0% to launch
Market size
Bad$83K$83K/yr · 85K searches
Review moat
Bad10,870.38avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, purple mask is a $83K/yr Amazon United States market (85K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Oct. Verdict: Worth a look — 51/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
purple mask market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $67K–$84K
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #116
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 6.7%
- Avg brand age
- 51 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
28
Top-5 brand share
57%
Top 20: 99%
Top-5 click share
54%
Top 20: 95%
Open market
37%
- BeeSure22%
- BOLD UNIQ10%
- MAREE10%
- Clairol Professional8%
- ROXUN6%
- Karseell6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.3% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.6×
Top purple mask search terms
- purple mask51K/yr
- purple face mask25K/yr
- purple masks3K/yr
- face mask purple3K/yr
- purple face masks3K/yr
Top purple mask products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BeeSure BE2630 Radiant Face Masks 4-Ply Earloop Disposable Violet (Pack of 40)
BeeSure$14.524.6★21 rev
Bold Uniq Purple Hair Mask - Toner For Blonde Platinum Bleached Silver Gray Ash & Brassy Hair - Remove Yellow Tones & Condition Dry Damaged Hair - Cruelty Free & Vegan - 6.76oz
BOLD UNIQ$27.644.3★53,692 rev
MAREE Deep Conditioning Hair Mask for Damaged Hair Treatment Keratin Hair Care for Hydrating Growth Repair Moisturizing Dry Curly Color Refreshing 10 Fl Oz Purple
MAREE$22.114.4★10,703 rev
Clairol Professional Shimmer Lights Violet Toning Mask 200mL - Packaging may vary
Clairol Professional$9.734.4★3,297 rev
ROXUN Ski Mask Balaclava Shiesty Motorcycle Summer Cooling Breathable UV Protector for Men/Women Purple
ROXUN$7.364.6★2,521 rev
Newest
by launch date
MAREE Anti Yellow Purple Hair Mask for Damaged Hair - Purple Deep Conditioner & Blonde Toner - Hydrating Deep Conditioning for Dry Curly Blonde Orange Brassy Bleached - Mascarilla para el Cabello
MAREE$21.71173 rev
FENFEN Face Mask Disposable 100 Pack - Individually Wrapped 4 Ply Protection FaceMask Purple Masks for Adults Dust Protective & Comfortable Breathable Mask Disposable for Women and Men
FENFEN$15.931,757 rev
Karseell 3.38floz 100ml Purple Hair Mask Professional Neutralizes Brass & Yellow Tones For Blonde Silver Gray Highlighted Hair
Karseell$18.33627 rev
BeeSure BE2630 Radiant Face Masks 4-Ply Earloop Disposable Violet (Pack of 40)
BeeSure$14.5221 rev
MAREE Deep Conditioning Hair Mask for Damaged Hair Treatment Keratin Hair Care for Hydrating Growth Repair Moisturizing Dry Curly Color Refreshing 10 Fl Oz Purple
MAREE$22.1110,703 rev
Trending
90-day click momentumMAREE Anti Yellow Purple Hair Mask for Damaged Hair - Purple Deep Conditioner & Blonde Toner - Hydrating Deep Conditioning for Dry Curly Blonde Orange Brassy Bleached - Mascarilla para el Cabello
MAREE$21.714.4★
BeeSure BE2630 Radiant Face Masks 4-Ply Earloop Disposable Violet (Pack of 40)
BeeSure$14.524.6★
ROXUN Ski Mask Balaclava Shiesty Motorcycle Summer Cooling Breathable UV Protector for Men/Women Purple
ROXUN$7.364.6★
Clairol Professional Shimmer Lights Violet Toning Mask 30mL
Clairol Professional$3.114.4★
Atneato UV Protection Cooling Neck Gaiter Face Mask Scarf for Men - Windproof Neck Cover Bandana Neck Warmer Mask (Purple)
Atneato$7.494.3★
What buyers say about purple mask
What buyers praise and complain about, mined from review topics.What buyers love
“My hair was soft”
“Very good exactly what I expected”
“Nice color”
“Smells amazing”
“It brought out my hair color beautifully”
“Cost effective”
“I got what I was looking for”
“Extremely moisturizing”
“My hair looks brilliant after using this product”
“Works perfectly fine”
What buyers complain about
“didn't get color results”
“It didn't change my hair color even by a single shade”
“No results”
“Its very dry”
“Smells like old lady”
“expensive”
“Dries out and tangles hair”
“misleading”
“wont wash out”
“The quality. Not worth it”
Top return reasons
Common questions
- Is purple mask profitable to sell on Amazon United States?
- The niche generates $83K/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Worth a look (51/100).
- How competitive is the purple mask niche?
- 21 brands and 28 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in purple mask?
- Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 1.1%.
- When does demand for purple mask peak?
- Demand peaks in Oct; the busiest month runs 1.6× the quietest.
- What does it cost to enter the purple mask niche?
- Listings span $3.11–$42.71; the average listing price is $16.80 (sweet spot $15–$100). The average incumbent carries 10,870 reviews — the moat a new listing must climb.