Purple Mask

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.

Searches, last 12 months

85K

Growth, 90 days vs prior 90

-4.3%

Conversion, latest week

5.8%

Market size, estimated

$83Ka year

Peak month

October1.6× the quietest month

Top search term

purple mask51K searches a year

Listings sell for $16.80 on average, from $3.11 to $42.71. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $16.80 that is $2K to $4K a year per listing.

Average price

$16.80inside the $15 to $100 sweet spot

Price range

$3.11–$42.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

1.1%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #116 within Hair Coloring Products. It carries 10,870 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

6.7%

Average rank

#116in Hair Coloring Products

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

10,870per listing

Listings tracked

24

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

51 months