Is purple mascara profitable to sell on Amazon United States?

The niche generates $168K/yr across 16 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +41.9%. Flapen's verdict: Worth a look (51/100).

How competitive is the purple mascara niche?

11 brands and 61 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in purple mascara?

Top complaints mined from reviews: Color, Moist/Dry, Eyelash Quality. The return rate is 0.9%.

When does demand for purple mascara peak?

Demand peaks in Apr; the busiest month runs 1.7× the quietest.

What does it cost to enter the purple mascara niche?

Listings span $4.65–$27.84; the average listing price is $12.70 (sweet spot $15–$100). The average incumbent carries 59,926 reviews — the moat a new listing must climb.

purple mascara

Worth a look

Shows low returns (0.9%), but a deep review moat (59,926 avg reviews) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+41.9%

90-day search growth — must beat 0% to launch

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Avg price

Good$12.70

avg listing price — sweet spot $15–$100

Price range

Good$4.65–$27.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$168K

$168K/yr · 236K searches

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad59,926.19

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, purple mascara is a $168K/yr Amazon United States market (236K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Apr. Verdict: Worth a look — 51/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

purple mascara market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: $191K–$254K; units × avg price
Conversion rate: 5.6%
Avg BSR: #128
Page quality: 0%
Prime: 100%
Sponsored: 81%
Out of stock: 0.0%
Avg brand age: 59 months
Avg seller age: 136 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

10%

L'Oreal Paris38%
Essence Cosmetics20%
MAYBELLINE13%
LZXLUKGIR9%
Vivienne Sabó6%
tarte4%
Open — no brand owns it (5 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +41.9% search growth over the last 90 days.

Peak months: Apr · busiest ÷ quietest = 1.7×

Open Trend

Top purple mascara search terms

purple mascara160K/yr +23.4%6.8% conv.
purple mascara for green eyes10K/yr +398.3%8.9% conv.
thrive mascara purple7K/yr +519.3%4.0% conv.
deep purple mascara6K/yr +169.3%8.5% conv.
purple tubing mascara6K/yr +78.6%2.1% conv.
dark purple mascara7K/yr +35.5%4.6% conv.
thrive purple mascara3K/yr +167.9%5.1% conv.
mascara purple7K/yr +23.7%6.0% conv.
purple mascara for eyelashes17K/yr -62.3%8.1% conv.
purple mascara waterproof6K/yr +26.9%3.5% conv.

All search terms

Top purple mascara products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LOreal Paris LOreal Paris Original Voluminous Mascara Building Mascara Volume and Length Formula Washable Deep Violet 0.26 Fl Oz. 1 Count

L'Oreal Paris$9.134.1★6,968 rev

essence | Lash Princess False Lash Effect Mascara Purple | Volumizing & Lengthening Mascara with Conic Fiber Brush | Vegan & Cruelty-Free

Essence Cosmetics$4.654.3★415,492 rev

Maybelline Lash Sensational Sky High Washable Mascara Volumizing Lengthening Defining Curling Multiplying Buildable Mascara Make Up Formula Plum Twilight 1 Count

MAYBELLINE$10.264.5★185,759 rev

LZXLUKGIR Purple Mascara and Eyeliner Set 5D Colored Volume and Length Waterproof Purple Mascara for Eyelashes Natural Lengthening Curling Suitable for Women

LZXLUKGIR$8.584.3★399 rev

Vivienne Sab Cabaret Premiere Purple Mascara Volume and Length Defining Curling No Flaking No Clumping Smudge Proof Washable Cruelty-Free Made in Europe (04 Purple) 0.3 Fl Oz 1 Pack

Vivienne Sabó$13.384.3★28,798 rev

Newest

by launch date

tarte tartelette tubing mascara Lash Extensions in a Tube Easy-to-Remove Eye Makeup Clinically Proven to Volumize & Curl 24Hr Smudge-Proof Longwear Vegan & Cruelty-Free full size magenta

tarte$27.845,069 rev

3mo ago

Vivienne Sab Cabaret Premiere Purple Mascara Volume and Length Defining Curling No Flaking No Clumping Smudge Proof Washable Cruelty-Free Made in Europe (04 Purple) 0.3 Fl Oz 1 Pack

Vivienne Sabó$13.3828,798 rev

3mo ago

essence | Lash Princess False Lash Effect Mascara Purple | Volumizing & Lengthening Mascara with Conic Fiber Brush | Vegan & Cruelty-Free

Essence Cosmetics$4.65415,492 rev

7mo ago

Maybelline Lash Sensational Sky High Washable Mascara Volumizing Lengthening Defining Curling Multiplying Buildable Mascara Make Up Formula Plum Twilight 1 Count

MAYBELLINE$10.26185,759 rev

1y ago

LOreal Paris Telescopic Lift Colored Mascara Lengthening and Volumizing Eye Makeup Lash Lift with Up to 36HR Wear Washable Galactic Purple Mascara 0.33 Fl Oz

L'Oreal Paris$14.107,349 rev

1y ago

What buyers say about purple mascara

What buyers praise and complain about, mined from review topics.

What buyers love

Color35%

“Color is pretty”

Eyelash Quality14%

“coat each lash cleanly”

Quality-Overall8%

“Amazing quality”

Smudge Resistance7%

“Doesnt smear”

Ease Of Use4%

“Easy to use”

Value For Money3%

“Best money spent”

Durability2%

“Stays on all day”

Advertised Vs Actual Product2%

“Works as described”

Soft Feel2%

“Goes on smooth and stays”

Water Resistance2%

“Waterproof is perfect and doesnt clump”

What buyers complain about

Color21%

“Not overly impressed with color”

Moist/Dry9%

“too dry”

Eyelash Quality8%

“I am NOT impressed with this mascara”

Allergies7%

“Made eyes itchy”

Smudge Resistance7%

“Smudges under eye”

Value For Money6%

“Waste of money”

Quality-Overall4%

“Quality control failed this order”

Thickness3%

“Comes out thick”

Ease Of Use3%

“were difficult to remove”

Functionality-Overall2%

“Doesn't work well”

Top return reasons

Color34%

Moist/Dry19%

Advertised Vs Actual Product13%

Functionality-Overall7%

Product Condition4%