Purple Makeup Bag

Shoppers searched for this 583K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months

583K

Growth, 90 days vs prior 90

-2.6%

Conversion, latest week

1.1%

Market size, estimated

$78Ka year

Peak month

December2.4× the quietest month

Top search term

small travel pouch93K searches a year

Listings sell for $11.63 on average, from $4.39 to $38.33. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $11.63 that is $0 to $1K a year per listing.

Average price

$11.63under the $15 to $100 sweet spot

Price range

$4.39–$38.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

3.6%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #326 within Bags & Cases. It carries 2,365 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

94%

Out of stock, average day

0.8%

Average rank

#326in Bags & Cases

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

2,365per listing

Listings tracked

123

18 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

18

Successful launches

3Amazon's first-year sales bar

Average brand age

32 months