purple lipstick
Worth a lookShows low returns (1.0%), but a deep review moat (17,917 avg reviews) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great55%top-5 brand share — no brand owns this niche
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Price range
Okay$1.04–$20.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$87K$87K/yr · 256K searches
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Avg price
Bad$7.42avg listing price — sweet spot $15–$100
Review moat
Bad17,917.44avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, purple lipstick is a $87K/yr Amazon United States market (256K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 53/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
purple lipstick market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- $111K–$148K
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #184
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 2.4%
- Avg brand age
- 65 months
- Avg seller age
- 141 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
24 falling
Sellers
162
Top-5 brand share
55%
Top 20: 97%
Top-5 click share
34%
Top 20: 69%
Open market
39%
- REVLON16%
- L.A. COLORS15%
- NYX PROFESSIONAL MAKEUP10%
- Depuplum8%
- Black Radiance6%
- MAYBELLINE6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 4.3×
Top purple lipstick search terms
- purple lipstick166K/yr
- dark purple lipstick31K/yr
- purple lipstick for women15K/yr
- purple matte lipstick10K/yr
- violet lipstick7K/yr
- lipstick purple5K/yr
- purple lipstick long lasting5K/yr
- purple lipstick matte5K/yr
- matte purple lipstick5K/yr
- deep purple lipstick5K/yr
Top purple lipstick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
L.A. COLORS Moisture Rich Lip Color Grape Crush CML541
L.A. COLORS$2.454.2★1,686 rev
Revlon Super Lustrous Lipstick Creamy Formula For Soft Fuller-Looking Lips Moisturized Feel 663 Va Va Violet 0.15 oz
REVLON$6.704.6★41,262 rev
NYX PROFESSIONAL MAKEUP Liquid Suede Cream Lipstick - Subversive Socialite (Wine Purple)
NYX PROFESSIONAL MAKEUP$8.174.4★15,567 rev
L.A. COLORS Matte Lipstick Entice CML469
L.A. COLORS$3.014.3★1,371 rev
Depuplum Purple Lipstick Matte for Women ColorStay Long Lasting Lipsticks
Depuplum$9.834.1★2,006 rev
Newest
by launch date
Purple Shimmer Goth Lipstick (Matte Black Base) - High Coverage Velvet Lip Gloss Long Lasting Waterproof Dark Purple Sparkle Lip Stain for Women Lavender Metal Lip Mud for Daily Party Cosplay #10
BEUSELF$9.7383 rev
HHLTOH Dark Orchid Purple Matte Lipstick - Pigmented Lip Crayon & Face Paint Stick for Women Everyday Halloween Birthday Party Wear Younger-Looking Lip Makeup Labial con color para uso diario 08
HHLTOH$7.56342 rev
HHLTOH Grape Purple Matte Lipstick for Women - Pigmented Lip Crayon & Face Paint Stick for Everyday Halloween Birthday Party Wear Younger-Looking Lip Gloss Makeup Lpiz labial morado para mujer 11
HHLTOH$7.40342 rev
OCHAIN Purple Matte Lipstick Long Lasting Full Coverage Non-Transfer Lipstick for Women Infused with Jojoba Oil and Vitamin E Cruelty-Free & Vegan (13 EMOTION) 0.12 Oz
O'CHAIN$7.13286 rev
ISMINE Purple Matte Liquid Lipstick Non-stick Cup Vegan Velvet Waterproof Long Lasting Liquid Lipstick (#44 7ml/0.24 fl oz)
IS'MINE$4.96239 rev
Trending
90-day click momentumPurple Shimmer Goth Lipstick (Matte Black Base) - High Coverage Velvet Lip Gloss Long Lasting Waterproof Dark Purple Sparkle Lip Stain for Women Lavender Metal Lip Mud for Daily Party Cosplay #10
BEUSELF$9.733.8★
Revlon Super Lustrous Lipstick Creamy Formula For Soft Fuller-Looking Lips Moisturized Feel 660 Berry Haute 0.15 oz
REVLON$6.964.6★
HHLTOH Dark Orchid Purple Matte Lipstick - Pigmented Lip Crayon & Face Paint Stick for Women Everyday Halloween Birthday Party Wear Younger-Looking Lip Makeup Labial con color para uso diario 08
HHLTOH$7.564.2★
NYX PROFESSIONAL MAKEUP Shout Loud Satin Lipstick Infused With Shea Butter - Emotion (Bright Purple-Pink)
NYX PROFESSIONAL MAKEUP$9.944.3★
Revlon Super Lustrous Lipstick Creamy Formula For Soft Fuller-Looking Lips Moisturized Feel 663 Va Va Violet 0.15 oz
REVLON$6.704.6★
What buyers say about purple lipstick
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing color”
“Goes on smooth”
“moisturizing - its perfect”
“Excellent product”
“Worth the money”
“Durable”
“smooth texture”
“ease of application”
“Bright”
“As advertised”
What buyers complain about
“Terrible color”
“Breaks off easily”
“Not enough moisturizing”
“No fragrance or taste”
“False advertising”
“Not worth the price”
“Cheap product”
“Defective tube glued shut”
“Small tube”
“Mine came already used”
Top return reasons
Common questions
- Is purple lipstick profitable to sell on Amazon United States?
- The niche generates $87K/yr across 57 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Worth a look (53/100).
- How competitive is the purple lipstick niche?
- 24 brands and 162 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in purple lipstick?
- Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 1.0%.
- When does demand for purple lipstick peak?
- Demand peaks in Oct–Nov; the busiest month runs 4.3× the quietest.
- What does it cost to enter the purple lipstick niche?
- Listings span $1.04–$20.86; the average listing price is $7.42 (sweet spot $15–$100). The average incumbent carries 17,917 reviews — the moat a new listing must climb.