Purple Lipstick

Shoppers searched for this 256K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months

256K

Growth, 90 days vs prior 90

-7.0%

Conversion, latest week

4.6%

Market size, estimated

$87Ka year

Peak month

October4.3× the quietest month

Top search term

purple lipstick166K searches a year

Listings sell for $7.42 on average, from $1.04 to $20.86. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $7.42 that is $742 to $2K a year per listing.

Average price

$7.42under the $15 to $100 sweet spot

Price range

$1.04–$20.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$742–$2K

Returns

1.0%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #184 within Lips. It carries 17,917 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

2.4%

Average rank

#184in Lips

Average rating

4.21 starsAmazon United States average 4.42 stars

Average reviews

17,917per listing

Listings tracked

57

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

65 months