purple leave in conditioner
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.14avg listing price — sweet spot $15–$100
Review moat
Good1,330.43avg incumbent reviews — the moat a new listing must climb
Price range
Okay$7.23–$22.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+13.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Okay$115K$115K/yr · 76K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, purple leave in conditioner is a $115K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jul. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
purple leave in conditioner market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $91K–$121K
- units × avg price
- Conversion rate
- 10.0%
- Avg BSR
- #786
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 71%
- Out of stock
- 0.0%
- Avg brand age
- 84 months
- Avg seller age
- 133 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
73
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
64%
Top 20: 99%
Open market
0%
- HASK90%
- EVA·NYC3%
- Sun Bum2%
- jhirmack2%
- PRAVANA2%
- BlondMe1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.4% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 2.0×
Top purple leave in conditioner search terms
- hask leave in conditioner spray30K/yr
- purple leave in conditioner12K/yr
- hask argan oil 5 in 1 leave in spray10K/yr
- hask leave in conditioner7K/yr
- hask 5 in 1 leave in spray5K/yr
- hask coconut oil 5 in 1 leave in spray4K/yr
- hask spray3K/yr
- purple leave in conditioner for blonde hair3K/yr
- leave in toner for brassy hair3K/yr
Top purple leave in conditioner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HASK Argan Oil 5-in-1 Leave-In Conditioner Duo (6oz-Qty 2) & Argan Oil Repairing Deep Conditioner Packette Color Safe Sulfate-Free Paraben-Free Gluten-Free for All Hair Types
HASK$18.794.5★614 rev
HASK Keratin 5-in-1 Leave In Conditioner Spray for all hair types color safe gluten free sulfate free paraben free - KERATIN 2 PIECE SET
HASK$14.334.6★884 rev
HASK Thickening BIOTIN 5-in-1 Leave In Conditioner Spray for all hair types color safe gluten free sulfate free paraben free - 6 Fl Oz
HASK$7.234.6★1,786 rev
HASK Nourishing COCONUT 5-in-1 Leave In Conditioner Spray for all hair types color safe gluten free sulfate free paraben free - 6 Fl Oz
HASK$7.774.6★2,200 rev
HASK Biotin Thicken 5-in-1 Leave-In Conditioner Duo (6oz-Qty 2) & Argan Oil Deep Conditioner Packette Color Safe Sulfate-Free Paraben-Free Gluten-Free for All Hair Types
HASK$18.764.5★614 rev
Newest
by launch dateHASK Biotin Thicken 5-in-1 Leave-In Conditioner Duo (6oz-Qty 2) & Argan Oil Deep Conditioner Packette Color Safe Sulfate-Free Paraben-Free Gluten-Free for All Hair Types
HASK$18.76614 rev
HASK 5-in-1 Coconut Leave-In Conditioner Duo (6oz-Qty 2) & Deep Conditioner Packette Color Safe Sulfate-Free Paraben-Free Gluten-Free for All Hair Types
HASK$18.76614 rev
HASK 5-in-1 Leave-In Conditioner Duo (6oz-Qty 2) & Deep Conditioner Packette Color Safe Sulfate-Free Paraben-Free Gluten-Free for All Hair Types (Curl Care)
HASK$18.88614 rev
HASK Bond Building Leave-In Treatment Cream with TripleBond Complex & Argan Oil Repairs Damage Prevents Breakage Adds Moisture Sulfate-Free Cruelty-Free Color-Safe 3.3 oz
HASK$9.97119 rev
BlondMe Bond Repair Purple Spray Conditioner for Blonde Hair 5 Fl Oz | Neutralize Yellow & Brassy Tones | Strengthen Repair & Prevent Breakage | For Moisturized Healthy-Looking Cool-Toned Blondes
BlondMe$22.16988 rev
Trending
90-day click momentumHASK Keratin 5-in-1 Leave In Conditioner Spray for all hair types color safe gluten free sulfate free paraben free - KERATIN 2 PIECE SET
HASK$14.334.6★
EVANYC Leave-In Hair Cream for Blonde Hair 5.4 Fl Oz - Leave In Conditioner Helps Eliminate Brassy Yellow Tones No-Rinse Toner
EVA·NYC$14.864.3★
BlondMe Bond Repair Purple Spray Conditioner for Blonde Hair 5 Fl Oz | Neutralize Yellow & Brassy Tones | Strengthen Repair & Prevent Breakage | For Moisturized Healthy-Looking Cool-Toned Blondes
BlondMe$22.164.4★
HASK Thickening BIOTIN 5-in-1 Leave In Conditioner Spray for all hair types color safe gluten free sulfate free paraben free - 6 Fl Oz
HASK$7.234.6★
HASK Argan Oil 5-in-1 Leave-In Conditioner Duo (6oz-Qty 2) & Argan Oil Repairing Deep Conditioner Packette Color Safe Sulfate-Free Paraben-Free Gluten-Free for All Hair Types
HASK$18.794.5★
What buyers say about purple leave in conditioner
What buyers praise and complain about, mined from review topics.What buyers love
“EXCELLENT PRODUCT”
“It makes my hair feel and smell great”
“helped it grow”
“Smooth hair”
“Tones ur hair all day”
“It's not bad and very moisturizing”
“Great price”
“Its easy to use”
“Does the job”
“easy way to tame the frizz”
What buyers complain about
“Misleading product with awful scent”
“product leaking when received”
“Almost feel like it dried it out”
“It nothing to help my hair Haske is still the best”
“the purple one was awful”
“Does not condition well”
“Bottle push dispenser was broken off”
“Leaves a residue on your hair”
“It does not penetrate the hair”
“This product is misleading It doesnt tone blonde hair at all”
Top return reasons
Common questions
- Is purple leave in conditioner profitable to sell on Amazon United States?
- The niche generates $115K/yr across 21 tracked products. 90-day search growth is +13.4%. Flapen's verdict: Skip it (47/100).
- How competitive is the purple leave in conditioner niche?
- 6 brands and 73 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in purple leave in conditioner?
- Top complaints mined from reviews: Smell, Leak-Proof, Moist/Dry. The return rate is 1.0%.
- When does demand for purple leave in conditioner peak?
- Demand peaks in Jul; the busiest month runs 2.0× the quietest.
- What does it cost to enter the purple leave in conditioner niche?
- Listings span $7.23–$22.16; the average listing price is $15.14 (sweet spot $15–$100). The average incumbent carries 1,330 reviews — the moat a new listing must climb.