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Purple Leave in Conditioner

Fail

The top 5 brands take 99% of clicks, so Purple Leave in Conditioner is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$115K/yr76K searches / yr
90-day growth
+13.4%search demand this quarter
Competition
64%top-5 click share · 6 brands · 73 sellers

Flapen Score

Purple Leave in Conditioner against its category

The dotted line is the Beauty & Personal Care average. Past it, Purple Leave in Conditioner is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purple Leave in Conditioner market on Amazon at a glance

Shoppers on Amazon United States searched for Purple Leave in Conditioner 76K times last year and spent an estimated $115K. The top 5 brands take 99% of clicks. Demand peaks in Jul. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
+13.4%
Conversion, latest week
10.0%
Market size, estimated
$115Ka year
Peak month
July2.0× the quietest month
Top search term
hask leave in conditioner spray30K searches a year

02 · Price

A sale here is worth $15.14.

Listings sell for $15.14 on average, from $7.23 to $22.16. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $15.14 that is $2K to $4K a year per listing.

Average price
$15.14inside the $15 to $100 sweet spot
Price range
$7.23–$22.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #786 within Conditioners. It carries 1,330 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#786in Conditioners
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
1,330per listing
Listings tracked
21

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
84 months

Products

Top Purple Leave in Conditioner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

73

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

64%

Top 20: 99%

Open market

0%

  • Brand 190%
  • Brand 23%
  • Brand 32%
  • Brand 42%
  • Brand 52%
  • Brand 61%

Demand

Purple Leave in Conditioner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.0×

Search terms

Top Purple Leave in Conditioner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hask leave in conditioner spray30K/yr
  • purple leave in conditioner12K/yr
  • hask argan oil 5 in 1 leave in spray10K/yr
  • hask leave in conditioner7K/yr
  • hask 5 in 1 leave in spray5K/yr
  • hask coconut oil 5 in 1 leave in spray4K/yr
  • hask spray3K/yr
  • purple leave in conditioner for blonde hair3K/yr
  • leave in toner for brassy hair3K/yr

Reviews and returns

What reviews say buyers love and hate about Purple Leave in Conditioner

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Smell”
1.0%of orders come back
“Misleading product with awful scent”
A buyer, on “Smell”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Purple Leave in Conditioner questions

Answered from the same tracked data.