Purple Lace Front Wig

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -30.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months

192K

Growth, 90 days vs prior 90

-30.4%

Conversion, latest week

0.5%

Market size, estimated

$81Ka year

Peak month

October2.0× the quietest month

Top search term

purple human hair wig51K searches a year

Listings sell for $77.93 on average, from $28.46 to $190.25. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $77.93 that is $0 to $8K a year per listing.

Average price

$77.93inside the $15 to $100 sweet spot

Price range

$28.46–$190.25

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$8K

Returns

8.9%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #1,994 within Wigs. It carries 616 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

14.6%

Average rank

#1,994in Wigs

Average rating

4.02 starsAmazon United States average 4.42 stars

Average reviews

616per listing

Listings tracked

39

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

30 months