Purple Hair Wax

Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $173K a year.

Searches, last 12 months

219K

Growth, 90 days vs prior 90

-16.8%

Conversion, latest week

7.1%

Market size, estimated

$173Ka year

Top search term

purple hair wax97K searches a year

Listings sell for $11.06 on average, from $6.06 to $16.97. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $11.06 that is $3K to $6K a year per listing.

Average price

$11.06under the $15 to $100 sweet spot

Price range

$6.06–$16.97

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

3.0%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #254 within Hair Coloring Products. It carries 2,673 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

2.9%

Average rank

#254in Hair Coloring Products

Average rating

4.12 starsAmazon United States average 4.42 stars

Average reviews

2,673per listing

Listings tracked

16

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

53 months