purple hair wax
Skip itSoft demand (-16.8% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Returns
Okay3.0%return rate — above 5% kills the launch gate
Avg price
Okay$11.06avg listing price — sweet spot $15–$100
Review moat
Okay2,673.38avg incumbent reviews — the moat a new listing must climb
Market size
Okay$173K$173K/yr · 219K searches
Competition
Bad73%top-5 click share — a locked-up shelf
Price range
Bad$6.06–$16.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-16.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, purple hair wax is a $173K/yr Amazon United States market (219K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 42/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
purple hair wax market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $138K–$166K
- units × avg price
- Conversion rate
- 7.1%
- Avg BSR
- #254
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 2.9%
- Avg brand age
- 53 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
15 falling
Sellers
23
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
20%
- SOVONCARE24%
- Hansuby18%
- VOLLUCK16%
- Mifeloy10%
- Red by Kiss7%
- EFLY6%
Demand
Weekly Amazon search volume, last 41 weeks — -16.8% search growth over the last 90 days.Top purple hair wax search terms
- purple hair wax97K/yr
- purple hair gel31K/yr
- purple rain hair gel4K/yr
- purple hair wax for dark hair3K/yr
- purple hair gel for kids6K/yr
- gemini naturals purple rain hair gel6K/yr
- hair wax purple4K/yr
- purple hair color wax5K/yr
- purple hair wax for kids14K/yr
- gemini purple rain hair gel5K/yr
Top purple hair wax products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Purple Temporary Hair Color Wax - SOVONCARE Washable Hair Dye for Men & Women All-Day Hold Disposable Hair Styling Clays for Party Cosplay & Daily 4.23 oz
SOVONCARE$11.123.8★5,048 rev
Temporary Purple Hair Color Wax for Kids Women Men Colored Hair Styling Mud Washable Style Violet Dye for Girl Boy Teens DIY Instant Hair Coloring Gel Cream for Cosplay Halloween Childrens Day
Hansuby$11.814.2★817 rev
Purple Temporary Hair Dye Wax Natural Instant Hair Color Wax Pomades 4.23 oz Hair Styling Clay for Party Cosplay Halloween Christmas
VOLLUCK$11.233.8★8,322 rev
Mifeloy Purple Temporary Hair Color Wax Instant Natural Hairstyle Cream Dye Washable Styling Pomadesfor Men Girls Women Youth Disposable Violet Coloring Mud for Party Cosplay DIY Halloween
Mifeloy$11.664.1★859 rev
Red by Kiss Tintation Temporary Hair Color Wax Vivid Instant Color Ultra Hold Water & Sweat Resistant Curly Hair Safe Non-Drying & Damage-Free (Purple)
Red by Kiss$6.064.0★92 rev
Newest
by launch dateRed by Kiss Tintation Temporary Hair Color Wax Vivid Instant Color Ultra Hold Water & Sweat Resistant Curly Hair Safe Non-Drying & Damage-Free (Purple)
Red by Kiss$6.0692 rev
Purple Hair Spray Temporary Hair Color Spray for Kids Women Men Washable One-Time Use Hair Color Wax Dye Hair Coloring Natural Hair Style Gel for Christmas Party Cosplay(Purple 120ML)
KENINA$10.24418 rev
Temporary Hair Color Wax Purple Hair Dye Washable One-time Natural Hair Coloring Mud Wax for Halloween Cosplay Party & Daily Use Easy to Remove-4.23 oz
MULPG$7.46141 rev
Temporary Purple Hair Color Wax for Kids Women Men Colored Hair Styling Mud Washable Style Violet Dye for Girl Boy Teens DIY Instant Hair Coloring Gel Cream for Cosplay Halloween Childrens Day
Hansuby$11.81817 rev
Purple Temporary Hair Color Wax Kit for teenagers Crazy Hair Day Accessories Instant Hair Dye Color Wax for Party Halloween Christmas Washable Crazy Hair Style
Cherocito$9.33230 rev
Trending
90-day click momentumRed by Kiss Tintation Temporary Hair Color Wax Vivid Instant Color Ultra Hold Water & Sweat Resistant Curly Hair Safe Non-Drying & Damage-Free (Purple)
Red by Kiss$6.064.0★
Purple Temporary Hair Color Wax - SOVONCARE Washable Hair Dye for Men & Women All-Day Hold Disposable Hair Styling Clays for Party Cosplay & Daily 4.23 oz
SOVONCARE$11.123.8★
MOFAJANG Unisex Hair Wax Color Dye Styling Cream Mud Natural Hairstyle Pomade Washable Temporary Party Cosplay (Purple)
NYKKOLA$8.543.9★
Purple Hair Spray Temporary Hair Color Spray for Kids Women Men Washable One-Time Use Hair Color Wax Dye Hair Coloring Natural Hair Style Gel for Christmas Party Cosplay(Purple 120ML)
KENINA$10.244.4★
Temporary Hair Color Wax Purple Hair Dye Washable One-time Natural Hair Coloring Mud Wax for Halloween Cosplay Party & Daily Use Easy to Remove-4.23 oz
MULPG$7.464.1★
What buyers say about purple hair wax
What buyers praise and complain about, mined from review topics.What buyers love
“Bright Colors”
“Smells Great”
“beautiful from the first application”
“surprisingly the colors showed up relatively well on the brunette”
“Overall, a very good product for kids and teens who like to switch things up”
“thankfully easy to clean”
“Easy to use”
“It holds very well”
“affordable”
“Keeps hair in place and looking nice”
What buyers complain about
“The colors werent quite as vibrant as the photos”
“this purple wax did absolutely nothing”
“Hard to use”
“Clearly used”
“STRONG SMELL”
“sticky and to hard, harrys doesn't last, not spending 20 25 bucks on a small tube of gel”
“What a mess”
“Not what it seems”
“did not include the accessories like it said so that was disappointing for my son”
“the situation becomes infinitely worse – your hair gets stuck together in stiff”
Top return reasons
Common questions
- Is purple hair wax profitable to sell on Amazon United States?
- The niche generates $173K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Skip it (42/100).
- How competitive is the purple hair wax niche?
- 15 brands and 23 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in purple hair wax?
- Top complaints mined from reviews: Color, Suitability Colored Hair, Ease Of Use. The return rate is 3.0%.
- What does it cost to enter the purple hair wax niche?
- Listings span $6.06–$16.97; the average listing price is $11.06 (sweet spot $15–$100). The average incumbent carries 2,673 reviews — the moat a new listing must climb.