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Purple Hair Spray

Maybe

The products selling today average only 4.1★. But prices span $7.02–$16.97, mostly outside the sweet spot, so Purple Hair Spray is a Maybe.

Flapen Score
61
61 / 100
Top 7% of 10,978 Beauty & Personal Care niches · +13 vs the category median of 48
Market size
$826K/yr1.1M searches / yr
90-day growth
+7.0%search demand this quarter
Competition
49%top-5 click share · 23 brands · 51 sellers

Flapen Score

Purple Hair Spray against its category

The dotted line is the Beauty & Personal Care average. Past it, Purple Hair Spray is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purple Hair Spray market on Amazon at a glance

Purple Hair Spray is a $826K a year market on Amazon United States, with 1.1M searches a year. The top 5 brands take 52% of clicks. Demand peaks in Oct–Nov. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 1.1M times a year and 7.3% buy. Search demand moved +7.0% in 90 days, so the market is growing into its $826K a year.

Search volume
1.1M
Search growth, 90 days
+7.0%
Conversion
7.3%
Market size
$826K

02 · Money

The money is there.

Shoppers bought 60K to 80K units at $10.57 on average, 750 to 1,000 per product. Units times price is $634K to $846K a year.

Units sold
60K–80K
Units per product
750–1,000
Average price
$10.57
Units × price
$634K–$846K

03 · Shelf

Brands here are settling in.

The average listing ranks #249. 100% of listings ship Prime. 92% of the shelf is sponsored, so budget for ads. The average listing is out of stock 18.9% of the time. The average brand has sold here for 55 months.

Average BSR
#249
Prime
100%
Sponsored
92%
Out of stock
18.9%
Average brand age
55 months

Products

Top Purple Hair Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

$0$83K$165K$248K$330K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

51

Top-5 brand share

52%

Top 20: 96%

Top-5 click share

49%

Top 20: 93%

Open market

42%

  • KENINA21%
  • L'Oreal Paris11%
  • Amzsudy8%
  • Hansuby7%
  • Acomler6%
  • ARCTIC FOX6%

Demand

Purple Hair Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300K200KPrime Day '24Spike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 51.6×

Search terms

Top Purple Hair Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purple hair spray629K/yr
  • purple hair spray temporary for kids90K/yr
  • purple temporary hair dye18K/yr
  • temporary purple hair dye26K/yr
  • purple hair dye temporary25K/yr
  • purple spray for hair30K/yr
  • purple hair spray temporary89K/yr
  • purple hair dye for kids13K/yr
  • temporary purple hair color for kids4K/yr
  • temporary hair dye purple6K/yr

Reviews and returns

What reviews say buyers love and hate about Purple Hair Spray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color23%+1.55

Color didnt show

Color not as advertised

Color is off

Suitability Colored Hair6%−0.05

This product left absolutely no color in my hair

It's really crappy hair dye

This did not color my hair I was hoping for a little purple

Functionality-Overall5%−0.12

Pump doesnt work

Doesn't work

They do not work well at all

Ease Of Use5%+0.57

Hard to use

impossible to manage

not the easiest to work with

Adhesion/Stickiness4%−0.08

Really sticky

Didn't even stick a little

Clumps like glue

Love

Color32%+1.55

Vibrant color

Awesome color

Very vibrant color

Ease Of Use9%+0.57

Easy to use

It was super easy to apply

Easy to spray

Quality-Overall6%

Good quality very vibrant

Overall, a very good product for kids and teens who like to switch things up

Good quality

Ease Of Cleaning5%+0.42

thankfully easy to clean

Easy to wash out

Easy to use and washes out

Fun/Entertainment Experience5%+0.32

Fun and Easy

Interesting

Fun for kids

Return

2.0% Return rate 62% Fixable by listing

Color24%▅▇▅▇█▇

Color didnt show

Color not as advertised

Color is off

Suitability Colored Hair15%▅▅▅▆▆█

This product left absolutely no color in my hair

It's really crappy hair dye

This did not color my hair I was hoping for a little purple

Functionality-Overall14%█▅▅▇▄▄

Pump doesnt work

Doesn't work

They do not work well at all

Advertised Vs Actual Product10%█▅▇▆▅▅

The picture is deceiving

Not what expected

Not what it seems

Product Condition4%▅▃█▇▄▃

Clearly used

Selling used products

Used product

FAQ

Common Purple Hair Spray questions

Answered from the same tracked data.