purple hair mask
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Great$20.49avg listing price — sweet spot $15–$100
Price range
Great$3.11–$67.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$711K$711K/yr · 567K searches
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Okay+9.8%90-day search growth — must beat 0% to launch
Review moat
Bad5,586.13avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, purple hair mask is a $711K/yr Amazon United States market (567K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jun. Verdict: Worth a look — 60/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
purple hair mask market data
- Units sold / yr
- 40K–50K
- avg 1,500–2,000/product
- Revenue / yr
- $820K–$1.0M
- units × avg price
- Conversion rate
- 6.1%
- Avg BSR
- #114
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 0.7%
- Avg brand age
- 60 months
- Avg seller age
- 131 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
40
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
60%
Top 20: 97%
Open market
27%
- MAREE25%
- Clairol Professional18%
- BOLD UNIQ11%
- SUNATORIA9%
- Karseell5%
- Redken5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.8% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 1.6×
Top purple hair mask search terms
- purple hair mask228K/yr
- purple mask51K/yr
- purple toner45K/yr
- purple mask for blonde hair31K/yr
- blonde hair mask30K/yr
- purple toner for blonde hair16K/yr
- purple hair mask for blonde hair22K/yr
- maree purple hair mask15K/yr
- purple toning mask15K/yr
- maree triple action purple hair mask13K/yr
Top purple hair mask products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MAREE Deep Conditioning Hair Mask for Damaged Hair Treatment Keratin Hair Care for Hydrating Growth Repair Moisturizing Dry Curly Color Refreshing 10 Fl Oz Purple
MAREE$22.114.4★10,703 rev
Clairol Professional Shimmer Lights Violet Toning Mask 200mL - Packaging may vary
Clairol Professional$9.734.4★3,297 rev
Bold Uniq Purple Hair Mask - Toner For Blonde Platinum Bleached Silver Gray Ash & Brassy Hair - Remove Yellow Tones & Condition Dry Damaged Hair - Cruelty Free & Vegan - 6.76oz
BOLD UNIQ$27.644.3★53,692 rev
SUNATORIA Purple Hair Mask for Blonde & Bleached Hair 2-in-1 Keratin Toning Conditioner for Brass Control Helps Reduce Yellow Tones While Softening Dry Color-Treated Strands | 8.5 Fl Oz
SUNATORIA$15.104.5★11,462 rev
Clairol Professional Shimmer Lights Violet Toning Mask 30mL
Clairol Professional$3.114.4★3,297 rev
Newest
by launch date
MAREE Anti Yellow Purple Hair Mask for Damaged Hair - Purple Deep Conditioner & Blonde Toner - Hydrating Deep Conditioning for Dry Curly Blonde Orange Brassy Bleached - Mascarilla para el Cabello
MAREE$21.71173 rev
KESMEDIK Tea Tree Purple Hair Mask Pure Silver Formula for Brassy Yellow Tones Deep Conditioning with Tea Tree & Argan Oil for Dry Damaged Bleached Blonde & Gray Hair Flaky Itchy Scalp Care
KESMEDIK$17.461,706 rev
Pravana The Perfect Blonde Purple Toning Masque Treatment | Neutralizes Brassy Yellow Tones | For Color-Treated Hair | Adds Strength Shine Elasticity | 5 Fl Oz
Pravana$20.57838 rev
Karseell 3.38floz 100ml Purple Hair Mask Professional Neutralizes Brass & Yellow Tones For Blonde Silver Gray Highlighted Hair
Karseell$18.33627 rev
Eva NYC Toning Hair Mask - Anti-Brass Formula for Blonde Gray + Lightened Hair - Ultra-Violet Pigment and Wild Cherry Bark to Tone and Moisturize - Neutralize Brass - Ginger Rose Scent - 8.4 fl oz
EVA·NYC$15.4139 rev
Trending
90-day click momentumMAREE Anti Yellow Purple Hair Mask for Damaged Hair - Purple Deep Conditioner & Blonde Toner - Hydrating Deep Conditioning for Dry Curly Blonde Orange Brassy Bleached - Mascarilla para el Cabello
MAREE$21.714.4★
Eva NYC Toning Hair Mask - Anti-Brass Formula for Blonde Gray + Lightened Hair - Ultra-Violet Pigment and Wild Cherry Bark to Tone and Moisturize - Neutralize Brass - Ginger Rose Scent - 8.4 fl oz
EVA·NYC$15.414.4★
SUNATORIA Purple Hair Mask for Blonde & Bleached Hair 2-in-1 Keratin Toning Conditioner for Brass Control Helps Reduce Yellow Tones While Softening Dry Color-Treated Strands | 8.5 Fl Oz
SUNATORIA$15.104.5★
KESMEDIK Tea Tree Purple Hair Mask Pure Silver Formula for Brassy Yellow Tones Deep Conditioning with Tea Tree & Argan Oil for Dry Damaged Bleached Blonde & Gray Hair Flaky Itchy Scalp Care
KESMEDIK$17.464.3★
Clairol Professional Shimmer Lights Violet Toning Mask 30mL
Clairol Professional$3.114.4★
What buyers say about purple hair mask
What buyers praise and complain about, mined from review topics.What buyers love
“My hair was soft”
“Very good exactly what I expected”
“Good color”
“Great scent”
“Helped with the color of my hair”
“Cost effective”
“Hydration is wonderful everyone compliments me on it”
“I got what I was looking for”
“Makes hair really shiny”
“Works perfectly fine”
What buyers complain about
“it turned it a darker gray”
“No results”
“Hard to get color out of hair”
“Its very dry”
“expensive”
“Its a very strong smell not very pleasant”
“Dries out and tangles hair”
“The quality its not that good”
“wont wash out”
“misleading”
Top return reasons
Common questions
- Is purple hair mask profitable to sell on Amazon United States?
- The niche generates $711K/yr across 23 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +9.8%. Flapen's verdict: Worth a look (60/100).
- How competitive is the purple hair mask niche?
- 20 brands and 40 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in purple hair mask?
- Top complaints mined from reviews: Color, Functionality-Overall, Suitability Colored Hair. The return rate is 1.0%.
- When does demand for purple hair mask peak?
- Demand peaks in Jun; the busiest month runs 1.6× the quietest.
- What does it cost to enter the purple hair mask niche?
- Listings span $3.11–$67.56; the average listing price is $20.49 (sweet spot $15–$100). The average incumbent carries 5,586 reviews — the moat a new listing must climb.