Purple Hair Mask

Shoppers searched for this 567K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $711K a year.

Searches, last 12 months

567K

Growth, 90 days vs prior 90

+9.8%

Conversion, latest week

6.1%

Market size, estimated

$711Ka year

Peak month

June1.6× the quietest month

Top search term

purple hair mask228K searches a year

Listings sell for $20.49 on average, from $3.11 to $67.56. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $20.49 that is $31K to $41K a year per listing.

Average price

$20.49inside the $15 to $100 sweet spot

Price range

$3.11–$67.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

1,500–2,000

Revenue per listing a year

$31K–$41K

Returns

1.0%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #114 within Hair Coloring Products. It carries 5,586 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

100%

Out of stock, average day

0.7%

Average rank

#114in Hair Coloring Products

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

5,586per listing

Listings tracked

23

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

60 months