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Purple Hair Extensions

Maybe

The top 5 brands take only 42% of clicks. But returns run at 5.3% of orders, so Purple Hair Extensions is a Maybe.

Flapen Score
59
59 / 100
Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 48
Market size
$761K/yr1.4M searches / yr
90-day growth
-0.9%search demand this quarter
Competition
39%top-5 click share · 37 brands · 41 sellers

Flapen Score

Purple Hair Extensions against its category

The dotted line is the Beauty & Personal Care average. Past it, Purple Hair Extensions is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purple Hair Extensions market on Amazon at a glance

Purple Hair Extensions is a $761K a year market on Amazon United States, with 1.4M searches a year. The top 5 brands take 42% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 1.4M times a year and 4.1% buy. Search demand moved -0.9% in 90 days, so the $761K a year market is softening.

Search volume
1.4M
Search growth, 90 days
-0.9%
Conversion
4.1%
Market size
$761K

02 · Money

The money is there.

Shoppers bought 80K to 100K units at $13.21 on average, 1,000 to 1,250 per product. Units times price is $1.1M to $1.3M a year.

Units sold
80K–100K
Units per product
1,000–1,250
Average price
$13.21
Units × price
$1.1M–$1.3M

03 · Shelf

Brands here are young.

The average listing ranks #545. 100% of listings ship Prime. 93% of the shelf is sponsored, so budget for ads. The average listing is out of stock 5.1% of the time. The average brand has sold here for 35 months.

Average BSR
#545
Prime
100%
Sponsored
93%
Out of stock
5.1%
Average brand age
35 months

Products

Top Purple Hair Extensions products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

$0$30K$61K$91K$122K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 falling

Sellers

41

Top-5 brand share

42%

Top 20: 84%

Top-5 click share

39%

Top 20: 78%

Open market

53%

  • JIEANYAN15%
  • Molleas7%
  • YISIKUNNUO7%
  • Arcpor7%
  • GetGal5%
  • IDN BEAUTY5%

Demand

Purple Hair Extensions search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 17.0×

Search terms

Top Purple Hair Extensions search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purple hair extensions635K/yr
  • purple braiding hair274K/yr
  • purple hair196K/yr
  • purple clip in hair extensions30K/yr
  • purple hair extensions clip in23K/yr
  • purple braid36K/yr
  • purple extensions16K/yr
  • purple extensions hair33K/yr
  • purple braiding hair pre stretched16K/yr
  • purple hair clip ins13K/yr

Reviews and returns

What reviews say buyers love and hate about Purple Hair Extensions

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Use8%−0.02

Hard to use

Hard to work with

was hard to separate

Quality-Overall7%+1.11

cheap made

cheaply made

Not good quality

Color7%+0.62

What i re lived is almost black

Darker than expected

its not the correct color

Smell5%−0.07

Smell is so awful

Smells like heavy cologne

It literally smells like a rotting dead animal

Hair Related4%−0.06

Didn't look like hair

hair falls out

This hair shed a lot

Love

Color19%+0.62

Color was accurate

Color is vibrant

Beautiful colors

Quality-Overall16%+1.11

Amazing quality

I feel like the price was very reasonable given the quality

Is very well made

Value For Money7%

Affordable

Good value for the price

Great value

Ease Of Use7%−0.02

Ease to use

Its easy to put on

Easy to work with

Soft Feel6%

Hair is soft

the hair is soft to the touch

Very soft

Return

5.3% Return rate 51% Fixable by listing

Color13%▆█▇█▆▇

What i re lived is almost black

Darker than expected

its not the correct color

Suitability Long Hair9%█▆█▇▇▇
Suitability Colored Hair9%▅▅▆▅█▅
Quality-Overall8%█▅▅▆▇█

cheap made

cheaply made

Not good quality

Size-Overall8%▃▆▆█▇▅

FAQ

Common Purple Hair Extensions questions

Answered from the same tracked data.