Purple Hair Extensions

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $761K a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

-0.9%

Conversion, latest week

4.1%

Market size, estimated

$761Ka year

Peak month

October17.0× the quietest month

Top search term

purple hair extensions635K searches a year

Listings sell for $13.21 on average, from $6.05 to $45.42. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,000 to 1,250 of them. At $13.21 that is $13K to $17K a year per listing.

Average price

$13.21under the $15 to $100 sweet spot

Price range

$6.05–$45.42

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

1,000–1,250

Revenue per listing a year

$13K–$17K

Returns

5.3%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #545 within Hair Extensions. It carries 1,745 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

5.1%

Average rank

#545in Hair Extensions

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

1,745per listing

Listings tracked

44

15 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

15

Successful launches

5Amazon's first-year sales bar

Average brand age

35 months