Purple Hair Dye

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months

2.6M

Growth, 90 days vs prior 90

+10.5%

Conversion, latest week

3.0%

Market size, estimated

$1.2Ma year

Peak month

June1.3× the quietest month

Top search term

purple hair dye772K searches a year

Listings sell for $14.74 on average, from $7.11 to $29.06. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At $14.74 that is $22K to $29K a year per listing.

Average price

$14.74under the $15 to $100 sweet spot

Price range

$7.11–$29.06

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

1,500–2,000

Revenue per listing a year

$22K–$29K

Returns

0.8%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #96 within Hair Coloring Products. It carries 36,972 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

0.8%

Average rank

#96in Hair Coloring Products

Average rating

4.28 starsAmazon United States average 4.42 stars

Average reviews

36,972per listing

Listings tracked

40

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

55 months