purple hair dye
Launch itA $1.2M/yr market growing +10.5% this quarter with returns at 0.8% — clears our launch bar.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Market size
Great$1.2M$1.2M/yr · 2.6M searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$14.74avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good$7.11–$29.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Okay+10.5%90-day search growth — must beat 0% to launch
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad36,971.53avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, purple hair dye is a $1.2M/yr Amazon United States market (2.6M searches/yr). The top 5 brands hold 80% of demand. Verdict: Launch it — 61/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
purple hair dye market data
- Units sold / yr
- 80K–100K
- avg 1,500–2,000/product
- Revenue / yr
- $1.2M–$1.5M
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #96
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 0.8%
- Avg brand age
- 55 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
78
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
44%
Top 20: 76%
Open market
18%
- ARCTIC FOX58%
- Splat10%
- iroiro6%
- MANIC PANIC3%
- XMONDO3%
- Lime Crime3%
- Open — no brand owns it (11 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top purple hair dye search terms
- purple hair dye772K/yr
- arctic fox hair dye391K/yr
- splat hair dye263K/yr
- artic fox hair dye153K/yr
- artic fox148K/yr
- arctic fox125K/yr
- splat91K/yr
- dark purple hair dye95K/yr
- purple hair dye permanent89K/yr
- artic fox hair dye purple78K/yr
Top purple hair dye products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Arctic Fox Semi-Permanent Hair Dye Vegan & Cruelty-Free Ammonia-Free Conditioning Long Lasting Vibrant Purple AF Color For All Hair Types Unisex 4 Fl Oz
ARCTIC FOX$11.864.3★86,431 rev
Arctic Fox Semi-Permanent Hair Dye Purple AF - Vegan Cruelty-Free Ammonia-Free Conditioning - 8 Fl Oz
ARCTIC FOX$18.384.3★86,431 rev
ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl Oz WRATH)
ARCTIC FOX$18.584.3★86,431 rev
Splat | Midnight Complete Kit | Hair Dye | Semi-Permanent | Long Lasting | Vegan and Cruelty-Free (Midnight Tanzanite)
Splat$9.934.2★5,386 rev
20 Purple Premium Natural Semi Permanent Hair Color
iroiro$13.054.5★2,121 rev
Newest
by launch date
Splat | Complete Kit | Hair Dye | Semi-Permanent | Long Lasting | Vegan and Cruelty-Free (Pink Chameleon)
Splat$12.226,380 rev
XMONDO Color Super Purple Depositing Mask & Semi-Permanent Hair Dye Infused with Bond Booster & Hyaluronic Acid for Nourishment Revitalization & Repair Vegan Formula 8 Fl Oz
XMONDO$27.053,285 rev
Softsheen-Carson Dark and Lovely Hair Dye Fade Resist Hair Color with Conditioning Mask Virtual Violet 1 Kit
SoftSheen$7.1118,612 rev
Clairol Bold & Bright Permanent Hair Dye V3 Intense Passion Plum Hair Color | Intense Vibrancy + Moisturizing Shine | Includes Color Boost Glaze to Amplify Color Anytime | Pack of 1
Clairol$8.43501 rev
Arctic Fox Semi-Permanent Hair Color Vegan & Cruelty-Free Ammonia-Free Conditioning Long-Lasting For All Hair Types Vivid Purple Dye 8 fl oz Violet Dream
ARCTIC FOX$18.68250 rev
Trending
90-day click momentum
ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (4 Fl Oz VIRGIN PINK)
ARCTIC FOX$11.874.3★
Arctic Fox Semi-Permanent Hair Dye Vegan & Cruelty-Free Ammonia-Free Conditioning Color Cream for All Hair Types Long Lasting Poseidon Blue 4 Fl Oz
ARCTIC FOX$11.864.3★
MANIC PANIC Classic Purple Haze Semi Permanent Hair Color - Warm Dark Purple Hair Dye for Women & Men That Lasts 4-6 Weeks - Vegan Ammonia & Cruelty-Free - Create & Mix Custom Shades (4oz)
MANIC PANIC$14.094.2★
Splat | Complete Kit | Hair Dye | Semi-Permanent | Long Lasting | Vegan and Cruelty-Free (Pink Chameleon)
Splat$12.224.3★
Lunar Tides Semi-Permanent Hair Color (43 colors) (Dark Violet 4 fl. oz.)
Lunar Tides$13.354.1★
What buyers say about purple hair dye
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing color”
“Nice smell”
“colors the hair perfect”
“GREAT PRODUCT”
“Easy and quick”
“Application was straightforward”
“my hair is soft”
“I've been using it for years”
“The color stays on for months”
“Exactly what I wanted”
What buyers complain about
“wrong colour”
“Did not dye blonde hair”
“fades quickly”
“it just didnt really show up”
“Staining”
“Discolored”
“Waste of MONEY”
“I would much rather smell like chemicals”
“Not as described”
“Very poor quality”
Top return reasons
Common questions
- Is purple hair dye profitable to sell on Amazon United States?
- The niche generates $1.2M/yr across 40 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +10.5%. Flapen's verdict: Launch it (61/100).
- How competitive is the purple hair dye niche?
- 17 brands and 78 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in purple hair dye?
- Top complaints mined from reviews: Color, Suitability Colored Hair, Durability. The return rate is 0.8%.
- When does demand for purple hair dye peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the purple hair dye niche?
- Listings span $7.11–$29.06; the average listing price is $14.74 (sweet spot $15–$100). The average incumbent carries 36,972 reviews — the moat a new listing must climb.