Purple Hair Dryer

Shoppers searched for this 301K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $405K a year.

Searches, last 12 months

301K

Growth, 90 days vs prior 90

-13.0%

Conversion, latest week

3.8%

Market size, estimated

$405Ka year

Peak month

December2.2× the quietest month

Top search term

remington hair dryer87K searches a year

Listings sell for $35.84 on average, from $12.61 to $53.55. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $35.84 that is $18K to $27K a year per listing.

Average price

$35.84inside the $15 to $100 sweet spot

Price range

$12.61–$53.55

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

500–750

Revenue per listing a year

$18K–$27K

Returns

2.7%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #95 within Hair Dryers & Accessories. It carries 16,589 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

1.3%

Average rank

#95in Hair Dryers & Accessories

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

16,589per listing

Listings tracked

18

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

35 months