Is purple hair chalk profitable to sell on Amazon United States?

The niche generates $28K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +2.6%. Flapen's verdict: Skip it (44/100).

How competitive is the purple hair chalk niche?

15 brands and 36 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in purple hair chalk?

Top complaints mined from reviews: Color, Functionality-Overall, Suitability Colored Hair. The return rate is 1.9%.

What does it cost to enter the purple hair chalk niche?

Listings span $5.95–$15.55; the average listing price is $9.30 (sweet spot $15–$100). The average incumbent carries 8,657 reviews — the moat a new listing must climb.

purple hair chalk

Skip it

Prices mostly outside the sweet spot ($5.95–$15.55) — this niche doesn't clear our bar today.

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Returns

Great1.9%

return rate — above 5% kills the launch gate

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+2.6%

90-day search growth — must beat 0% to launch

Avg price

Okay$9.30

avg listing price — sweet spot $15–$100

Review moat

Bad8,657.11

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$28K

$28K/yr · 53K searches

Price range

Bad$5.95–$15.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, purple hair chalk is a $28K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 44/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

purple hair chalk market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $28K–$37K; units × avg price
Conversion rate: 5.8%
Avg BSR: #61
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 4.0%
Avg brand age: 44 months
Avg seller age: 141 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

23%

MSDADA23%
Brite19%
Hally Hair11%
HULYHDP9%
Desire Deluxe8%
Splat6%

Demand

Weekly Amazon search volume, last 37 weeks — +2.6% search growth over the last 90 days.

Open Trend

Top purple hair chalk search terms

purple hair chalk37K/yr +10.3%5.2% conv.
purple hair chalk for kids12K/yr -14.4%5.6% conv.
hair chalk purple4K/yr -10.3%8.0% conv.

All search terms

Top purple hair chalk products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Brite Liquid Purple Hair Chalk | Cruelty-Free Easy to Apply & Washes Off Effortlessly | Vegan Temporary Hair Color | 0.34 Fl Oz

Brite$9.714.8★20 rev

MSDADA Purple Hair Chalk for Girls - 10 Pcs New Hair Chalk Comb Temporary Bright Washable Hair Color Dye for Kids - Christmas Birthday Easter St. Patricks Day Gifts Toys for Girls Kids

MSDADA$9.213.9★6,104 rev

Hally Hair Temporary Hair Color Shade Stix (Purple) - Hair Makeup Accessories for Kids Teens & Adults - 12 ml Washable Hair Chalk & Dye for Festivals Sporting Events & Parties

Hally Hair$8.663.6★1,791 rev

HULYHDP Purple Temporary Hair Color Stick Sweatproof Waterproof Hair Chalk Non-Sticky Washable Face & Body Paint Pen for Cosplay Parties and Daily Makeup

HULYHDP$5.953.5★73 rev

Desire Deluxe Girls Gifts Hair Chalk - 10 Temporary Washable Color Pens for Kids Teenage Make Up & Dress Up Colourful Styles Set Toy for Christmas Birthday Halloween Accessories Party Activities

Desire Deluxe$15.554.4★25,928 rev

Newest

by launch date

HULYHDP Purple Temporary Hair Color Stick Sweatproof Waterproof Hair Chalk Non-Sticky Washable Face & Body Paint Pen for Cosplay Parties and Daily Makeup

HULYHDP$5.9573 rev

5mo ago

Purple Hair Color Dye Stick Washable Hair Chalk for Women for Independence Day 4th of July Accessories Temporary Hair Color Stick for Cosplay Party Crazy Hair Day DIY Party.

PPUPXQZ$6.083 rev

5mo ago

Purple Hair Chalk Washable Temporary Hair Chalk Hair Dye for Women Adults Washable Hair Color Makeup for Sport Events Christmas Birthday Halloween Cosplay Festivals Hair DIY Party

Sellentduct$7.011 rev

9mo ago

Purple Hair Dye Stick Temporary Hair Color Wax Washable Hair Dye for Adults Non-Sticky Temporary Hair Color Chalk Makeup Gifts for Halloween Christmas Cosplay Party Crazy Hair Day

TAYNING$8.3596 rev

1y ago

Brite Liquid Purple Hair Chalk | Cruelty-Free Easy to Apply & Washes Off Effortlessly | Vegan Temporary Hair Color | 0.34 Fl Oz

Brite$9.7120 rev

1y ago

What buyers say about purple hair chalk

What buyers praise and complain about, mined from review topics.

What buyers love

Color24%

“Good color”

Ease Of Use15%

“Easy to use”

Fun/Entertainment Experience10%

“Fun and Easy”

Gifting Purpose7%

“Hair gifts”

Quality-Overall6%

“Good chalk”

Ease Of Cleaning4%

“Washes out super easy”

Washability3%

“mom says its easy to wash out of her hair”

Ease Of Application3%

“easy application”

Suitability Colored Hair3%

“A lovely subtle color on darker hair”

Value For Money3%

“glad it was cheap”

What buyers complain about

Color19%

“The colors didnt show up at all”

Functionality-Overall13%

“Didn't work well”

Suitability Colored Hair7%

“are very hard to put the color in the hair”

Quality-Overall5%

“Cheap product”

Ease Of Use5%

“Hard to use”

Advertised Vs Actual Product5%

“Misrepresented”

Adhesion/Stickiness4%

“You dont need that much even it has a very stick consistency”

Value For Money3%

“not worth a penny”

Product Condition3%

“Clearly used”

Moist/Dry3%

“They will dry out if you dont put them in a bag”

Top return reasons

Functionality-Overall20%

Color16%

Advertised Vs Actual Product13%

Suitability Colored Hair13%

Quality-Overall5%

Value For Money5%

Product Condition4%

Adhesion/Stickiness3%

Size-Overall3%

Defective Material/Parts2%

Common questions

Is purple hair chalk profitable to sell on Amazon United States?: The niche generates $28K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +2.6%. Flapen's verdict: Skip it (44/100).
How competitive is the purple hair chalk niche?: 15 brands and 36 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in purple hair chalk?: Top complaints mined from reviews: Color, Functionality-Overall, Suitability Colored Hair. The return rate is 1.9%.
What does it cost to enter the purple hair chalk niche?: Listings span $5.95–$15.55; the average listing price is $9.30 (sweet spot $15–$100). The average incumbent carries 8,657 reviews — the moat a new listing must climb.