Purple Hair Chalk
FailPrices span $5.95–$15.55, mostly outside the sweet spot, so Purple Hair Chalk is a Fail.
- Flapen Score
- 44 / 100Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 4844
- Market size
- $28K/yr53K searches / yr
- 90-day growth
- +2.6%search demand this quarter
- Competition
- 61%top-5 click share · 15 brands · 36 sellers
Flapen Score
Purple Hair Chalk against its category
The dotted line is the Beauty & Personal Care average. Past it, Purple Hair Chalk is stronger. Inside it, weaker.
Market
The Purple Hair Chalk market on Amazon at a glance
Shoppers on Amazon United States searched for Purple Hair Chalk 53K times last year and spent an estimated $28K. The top 5 brands take 70% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 5.8% of those searches ended in a purchase.
Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.
- Searches, last 12 months
- 53K
- Growth, 90 days vs prior 90
- +2.6%
- Conversion, latest week
- 5.8%
- Market size, estimated
- $28Ka year
- Top search term
- purple hair chalk37K searches a year
02 · Price
A sale here is worth $9.30.
Listings sell for $9.30 on average, from $5.95 to $15.55. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $9.30 that is $930 to $2K a year per listing.
- Average price
- $9.30under the $15 to $100 sweet spot
- Price range
- $5.95–$15.55
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $930–$2K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #61 within Hair Coloring Products. It carries 8,657 reviews at 4.00 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 4.0%
- Average rank
- #61in Hair Coloring Products
- Average rating
- 4.00 starsAmazon United States average 4.42 stars
- Average reviews
- 8,657per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Purple Hair Chalk products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
36
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
23%
- Brand 123%
- Brand 219%
- Brand 311%
- Brand 49%
- Brand 58%
- Brand 66%
Demand
Purple Hair Chalk search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 9.0× · 8 of 12 months tracked
Search terms
Top Purple Hair Chalk search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- purple hair chalk37K/yr
- purple hair chalk for kids12K/yr
- hair chalk purple4K/yr
Reviews and returns
What reviews say buyers love and hate about Purple Hair Chalk
We read the reviews and the return reasons for every product selling here.
“The colors didnt show up at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Purple Hair Chalk questions
Answered from the same tracked data.