Purple Hair Chalk

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months

53K

Growth, 90 days vs prior 90

+2.6%

Conversion, latest week

5.8%

Market size, estimated

$28Ka year

Top search term

purple hair chalk37K searches a year

Listings sell for $9.30 on average, from $5.95 to $15.55. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $9.30 that is $930 to $2K a year per listing.

Average price

$9.30under the $15 to $100 sweet spot

Price range

$5.95–$15.55

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$930–$2K

Returns

1.9%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #61 within Hair Coloring Products. It carries 8,657 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

4.0%

Average rank

#61in Hair Coloring Products

Average rating

4.00 starsAmazon United States average 4.42 stars

Average reviews

8,657per listing

Listings tracked

18

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

44 months