Purple Hair Accessories

Shoppers searched for this 251K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months

251K

Growth, 90 days vs prior 90

+14.7%

Conversion, latest week

2.5%

Market size, estimated

$52Ka year

Peak month

October2.2× the quietest month

Top search term

purple hair accessories88K searches a year

Listings sell for $8.22 on average, from $4.44 to $15.75. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $8.22 that is $0 to $822 a year per listing.

Average price

$8.22under the $15 to $100 sweet spot

Price range

$4.44–$15.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$822

Returns

2.3%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #547 within Clips & Barrettes. It carries 1,811 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

6.3%

Average rank

#547in Clips & Barrettes

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

1,811per listing

Listings tracked

63

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

1Amazon's first-year sales bar

Average brand age

32 months