Is purple gel nail polish profitable to sell on Amazon United States?

The niche generates $147K/yr across 53 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is +7.7%. Flapen's verdict: Worth a look (51/100).

How competitive is the purple gel nail polish niche?

14 brands and 18 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in purple gel nail polish?

Top complaints mined from reviews: Color, Size-Overall, Advertised Vs Actual Product. The return rate is 1.6%.

When does demand for purple gel nail polish peak?

Demand peaks in Sep–Oct; the busiest month runs 2.1× the quietest.

What does it cost to enter the purple gel nail polish niche?

Listings span $4.02–$25.15; the average listing price is $9.37 (sweet spot $15–$100). The average incumbent carries 13,818 reviews — the moat a new listing must climb.

purple gel nail polish

Worth a look

Shows a fragmented shelf (top 5 take 27% of clicks), but a deep review moat (13,818 avg reviews) keeps it on the watch list.

Competition

Great27%

top-5 click share — an open shelf

Returns

Great1.6%

return rate — above 5% kills the launch gate

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay$4.02–$25.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Growth

Okay+7.7%

90-day search growth — must beat 0% to launch

Market size

Okay$147K

$147K/yr · 351K searches

Avg price

Okay$9.37

avg listing price — sweet spot $15–$100

Review moat

Bad13,818.25

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, purple gel nail polish is a $147K/yr Amazon United States market (351K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 51/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

purple gel nail polish market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: $141K–$187K; units × avg price
Conversion rate: 4.5%
Avg BSR: #85
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 2.8%
Avg brand age: 45 months
Avg seller age: 164 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

14 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

27%

Top 20: 65%

Open market

15%

beetles Gel Polish43%
CANNI14%
GAOY10%
Double Rhythm7%
modelones6%
MelodySusie5%
Open — no brand owns it (8 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.7% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 2.1×

Open Trend

Top purple gel nail polish search terms

purple gel nail polish115K/yr +9.7%3.9% conv.
purple gel polish53K/yr +62.0%2.3% conv.
lavender gel nail polish20K/yr +3.9%5.2% conv.
dark purple gel nail polish39K/yr -29.3%3.4% conv.
lilac gel nail polish13K/yr +10.0%5.1% conv.
gel nail polish purple15K/yr +4.4%2.3% conv.
light purple gel nail polish10K/yr +17.6%5.8% conv.
lavender gel polish8K/yr +2.6%4.0% conv.
purple nail polish gel11K/yr -24.4%4.1% conv.
gel polish purple8K/yr +8.8%3.6% conv.

All search terms

Top purple gel nail polish products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Beetles Purple Gel Polish Set - Violet Letter Collecion Light and Dark Purple Polish Set Summer Colors Lavender Mauve Soak Off LED Nail Gel Manicure Kit for DIY at Home Salon

beetles Gel Polish$9.334.5★69,897 rev

Double Rhythm 15ML Gel Nail Polish Pure Sheer Same Color Same Bottle Soak Off Gel Polish Art Manicure Salon DIY at Home for Women (Purple Lilac-A1388)

Double Rhythm$6.764.4★7,147 rev

Beetles Purple Gel Polish - 15ml Lilac Light Purple Violet Mauve Color Nails Soak Off UV LED Nail Lamp Gel Polish Summer Colors Nail Art Manicure Salon DIY Home Solid Color

beetles Gel Polish$6.634.4★53,698 rev

Beetles Purple Gel Polish Set - Grape Vine 6 Colors Lavender Dark Lilac Glitter Pink Nail Polish Soak Off Uv LED Gel Nail Kit Salon DIY Nail Art Manicure Home Spring Gifts for Women

beetles Gel Polish$9.974.5★20,563 rev

GAOY Purple Gel Nail Polish Set 6 Colors Glitter Spakle Soak Off UV Light Cure Gel Polish Kit for Salon and Nail Art DIY at Home

GAOY$11.534.4★20,926 rev

Newest

by launch date

Beetles Purple Gel Polish Set - Lalic Reverie Collection Purple Blue Summer Colors Gel Trendy Colors Soak Off LED Nail Gel Manicure Kit for DIY at Home Salon

beetles Gel Polish$9.5438 rev

2mo ago

Beetles Mystic Amethyst Purple Cat Eye Gel Nail Polish - 15ML Full Size Purple Cat Eye Glitter Spring Gel Polish Magnetic Translucent Glassy Effect Soak Off UV Nail Art DIY Manicure Gifts

beetles Gel Polish$8.3615,626 rev

6mo ago

Beetles Amethyst Realm Jelly Purple Gel Nail Polish Set - 6 Colors Spring Gel Polish Kit Jelly Purple Sheer Translucent Effect Soak Off UV French Nail Art Salon DIY Manicure Gift for Women

beetles Gel Polish$10.7620,276 rev

6mo ago

Beetles Dark Purple Gel Polish - 15ml Full Size Hema-Free Dark Purple Twilight Whisper Gel Polish Summer Colors All Season Nails Soak Off UV Colorful Bottle Nail Art Manicure Gift for Women

beetles Gel Polish$7.34878 rev

1y ago

Beetles Purple Gel Nail Polish Set - 6 Colors Muse of Midnight Deep Dark Light Purple Glitter Cat Eye Spring UV Led Needed Soak Off DIY Salon Home Nail Art Summer Gifts for Women

beetles Gel Polish$13.7220,451 rev

1y ago

What buyers say about purple gel nail polish

What buyers praise and complain about, mined from review topics.

What buyers love

Color46%

“BEAUTIFUL COLORS”

Quality-Overall8%

“It looks like a high-quality kit”

Value For Money5%

“Good price”

Stitch/Finish/Polish4%

“A perfect finish”

Durability3%

“Very durable”

Ease Of Application3%

“Great application”

Coverage2%

“Covers well”

Ease Of Use2%

“Easy to use”

Soft Feel2%

“smooth to get on”

Advertised Vs Actual Product2%

“As advertised”

What buyers complain about

Color21%

“Not the correct color”

Size-Overall10%

“Smaller than expected”

Advertised Vs Actual Product8%

“Not as described”

Thickness6%

“it's a little chunky”

Quality-Overall5%

“Bad Quality”

Leak-Proof4%

“Leaked everywhere”

Allergies4%

“Allergy”

Paint Quality3%

“Quality of paint was poor”

Durability3%

“Does not last”

Moist/Dry3%

“Wouldn't dry”

Top return reasons

Color38%

Advertised Vs Actual Product12%

Size-Overall11%

Leak-Proof7%

Functionality-Overall6%

Quality-Overall3%