Purple Gel Nail Polish

Shoppers searched for this 351K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $147K a year.

Searches, last 12 months

351K

Growth, 90 days vs prior 90

+7.7%

Conversion, latest week

4.5%

Market size, estimated

$147Ka year

Peak month

October2.1× the quietest month

Top search term

purple gel nail polish115K searches a year

Listings sell for $9.37 on average, from $4.02 to $25.15. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $9.37 that is $2K to $5K a year per listing.

Average price

$9.37under the $15 to $100 sweet spot

Price range

$4.02–$25.15

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$2K–$5K

Returns

1.6%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #85 within Gel Polish. It carries 13,818 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

2.8%

Average rank

#85in Gel Polish

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

13,818per listing

Listings tracked

53

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

2Amazon's first-year sales bar

Average brand age

45 months