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Purple Face Glitter

Fail

Prices span $5.40–$14.53, mostly outside the sweet spot, so Purple Face Glitter is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$65K/yr76K searches / yr
90-day growth
+31.9%search demand this quarter
Competition
63%top-5 click share · 14 brands · 15 sellers

Flapen Score

Purple Face Glitter against its category

The dotted line is the Beauty & Personal Care average. Past it, Purple Face Glitter is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purple Face Glitter market on Amazon at a glance

Shoppers on Amazon United States searched for Purple Face Glitter 76K times last year and spent an estimated $65K. The top 5 brands take 79% of clicks. Demand peaks in Sep–Oct. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +31.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
+31.9%
Conversion, latest week
10.0%
Market size, estimated
$65Ka year
Peak month
October10.4× the quietest month
Top search term
purple hair glitter28K searches a year

02 · Price

A sale here is worth $8.49.

Listings sell for $8.49 on average, from $5.40 to $14.53. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $8.49 that is $2K to $4K a year per listing.

Average price
$8.49under the $15 to $100 sweet spot
Price range
$5.40–$14.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #55 within Body. It carries 2,117 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#55in Body
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
2,117per listing
Listings tracked
19

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
27 months

Products

Top Purple Face Glitter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

15

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

17%

  • Brand 144%
  • Brand 216%
  • Brand 37%
  • Brand 47%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (8 brands, 17%)

Demand

Purple Face Glitter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct · busiest ÷ quietest = 10.4×

Search terms

Top Purple Face Glitter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purple hair glitter28K/yr
  • purple face glitter22K/yr
  • purple body glitter14K/yr
  • purple glitter hair spray6K/yr
  • purple hair glitter gel6K/yr

Reviews and returns

What reviews say buyers love and hate about Purple Face Glitter

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Brightness/Shine/Glow”
14%of negative reviews mention “Size-Overall”
2.3%of orders come back
“it is larger flakes than to be expected”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Purple Face Glitter questions

Answered from the same tracked data.