purple eyeshadow stick
Skip itSoft demand (-40.4% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good$1.99–$31.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.90avg listing price — sweet spot $15–$100
Review moat
Bad11,739.59avg incumbent reviews — the moat a new listing must climb
Market size
Bad$57K$57K/yr · 116K searches
Growth
Bad-40.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, purple eyeshadow stick is a $57K/yr Amazon United States market (116K searches/yr). The top 5 brands hold 64% of demand. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
purple eyeshadow stick market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $65K–$87K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #108
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 13.1%
- Avg brand age
- 47 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
48
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
53%
Top 20: 97%
Open market
30%
- Julep29%
- LINARTS11%
- ColourPop10%
- Erinde8%
- COVERGIRL7%
- Wugbc6%
Demand
Weekly Amazon search volume, last 44 weeks — -40.4% search growth over the last 90 days.Top purple eyeshadow stick search terms
- plum eyeshadow stick101K/yr
- plum eye shadow stick8K/yr
- tarte plum eyeshadow2K/yr
- tarte plum eyeshadow stick5K/yr
Top purple eyeshadow stick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick Orchid Shimmer Long-Lasting Buildable Crease-Proof Cruelty Free Shimmer Finish with Built-In Smudger
Julep$11.254.3★58,376 rev
Shadow Liner 2in 1 Eyeliner Eyeshadow Shadow Liner Duo Plum Eyeliner + Eyeshadow Waterproof Smooth Long-Lasting & Smudge-Proof Wear Easy to ColorChampagne+Purple
LINARTS$10.533.4★49 rev
ColourPop Shadow Stix - Cream Eyeshadow Stick with Long-Lasting Color - Multi-Use Cream Makeup with a Built-In Sharpener & Precise Tip for Easy Application - Plum Tart (0.05 oz)
ColourPop$8.804.5★2,277 rev
CoverGirl Clean Eye Color French Violet Eyeshadow Sticks Ultra Creamy Formula Lightweight Buildable Formula Lasts All Day Smudge-Proof 0.05oz
COVERGIRL$8.324.2★1,783 rev
Erinde Plum Brown Eyeshadow Stick Waterproof Shimmer Eye Shadow Sticks Cream Eye Shadow Pencil Crayon Buildable & Blendable Long-Lasting Eyeshadow for Women Vegan & Cruelty-Free B10
Erinde$6.934.0★281 rev
Newest
by launch date
Anastasia Beverly Hills GLIDR Shadow Stick - Luxury Cream-to-Powder Eye Color Intense Shimmer & Matte Finishes for One-Swipe Radiant Eyes - Ultraplum
Anastasia Beverly Hills$31.61100 rev
Wugbc Dual-Ended Smoke Plum Eyeshadow Stick - Long-Lasting Shimmer Cream Eye Shadow Stick Crease-Proof Metallic Eyeshadow Pencil Multi-Use Eye Highlighter Makeup with Built-in Smudger 04
Wugbc$7.9885 rev
Wugbc Plum Shimmer Eyeshadow Stick - Dual-Ended Long-Lasting Cream Eye Shadow for Older Women Crease-Proof Metallic Eyeshadow Pencil Multi-Use Eye Crayon Highlighter Makeup with Built-in Smudger
Wugbc$7.9785 rev
exmiloo Cream Eyeshadow Stick Mauve Taupe Shimmer Duo
exmiloo$9.82145 rev
Erinde Plum Brown Eyeshadow Stick Waterproof Shimmer Eye Shadow Sticks Cream Eye Shadow Pencil Crayon Buildable & Blendable Long-Lasting Eyeshadow for Women Vegan & Cruelty-Free B10
Erinde$6.93281 rev
Trending
90-day click momentumErinde Plum Brown Eyeshadow Stick Waterproof Shimmer Eye Shadow Sticks Cream Eye Shadow Pencil Crayon Buildable & Blendable Long-Lasting Eyeshadow for Women Vegan & Cruelty-Free B10
Erinde$6.934.0★
Julep Eyeshadow 101 Crme-to-Powder Waterproof Eyeshadow Stick Duo Long-Lasting Crease-Proof Easy Apply with Built-in Smudger - Blush Pink Shimmer & Mink Mauve Shimmer
Julep$26.944.4★
Wugbc Dual-Ended Smoke Plum Eyeshadow Stick - Long-Lasting Shimmer Cream Eye Shadow Stick Crease-Proof Metallic Eyeshadow Pencil Multi-Use Eye Highlighter Makeup with Built-in Smudger 04
Wugbc$7.983.9★
Wugbc Plum Shimmer Eyeshadow Stick - Dual-Ended Long-Lasting Cream Eye Shadow for Older Women Crease-Proof Metallic Eyeshadow Pencil Multi-Use Eye Crayon Highlighter Makeup with Built-in Smudger
Wugbc$7.973.9★
Anastasia Beverly Hills GLIDR Shadow Stick - Luxury Cream-to-Powder Eye Color Intense Shimmer & Matte Finishes for One-Swipe Radiant Eyes - Ultraplum
Anastasia Beverly Hills$31.614.2★
What buyers say about purple eyeshadow stick
What buyers praise and complain about, mined from review topics.What buyers love
“Color is pretty”
“giving a nice variety in one product”
“Glides on smooth”
“Easy to apply”
“Easy to use”
“very affordable”
“I'm in love with these eyeshadows combo it's applies very smooth”
“Durable”
“TEXTURE IS SMOOTH”
“They are really water proof and long lasting, so my eyes look the same from morning to the evening”
What buyers complain about
“Bland color”
“Dried up”
“Broke already”
“Not as described”
“Hard to Apply”
“The product settles into eye creases/wrinkles”
“Not made well”
“They don't work very well”
“ruining the entire stick”
“Not worth it”
Top return reasons
Common questions
- Is purple eyeshadow stick profitable to sell on Amazon United States?
- The niche generates $57K/yr across 22 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -40.4%. Flapen's verdict: Skip it (46/100).
- How competitive is the purple eyeshadow stick niche?
- 18 brands and 48 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in purple eyeshadow stick?
- Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 1.9%.
- What does it cost to enter the purple eyeshadow stick niche?
- Listings span $1.99–$31.61; the average listing price is $10.90 (sweet spot $15–$100). The average incumbent carries 11,740 reviews — the moat a new listing must climb.