Purple Eyeshadow Stick

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -40.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months

116K

Growth, 90 days vs prior 90

-40.4%

Conversion, latest week

4.5%

Market size, estimated

$57Ka year

Top search term

plum eyeshadow stick101K searches a year

Listings sell for $10.90 on average, from $1.99 to $31.61. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $10.90 that is $3K to $5K a year per listing.

Average price

$10.90under the $15 to $100 sweet spot

Price range

$1.99–$31.61

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$3K–$5K

Returns

1.9%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #108 within Eyes. It carries 11,740 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

13.1%

Average rank

#108in Eyes

Average rating

4.03 starsAmazon United States average 4.42 stars

Average reviews

11,740per listing

Listings tracked

22

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

0Amazon's first-year sales bar

Average brand age

47 months