Purple Eyeshadow

Shoppers searched for this 586K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $254K a year.

Searches, last 12 months

586K

Growth, 90 days vs prior 90

-5.4%

Conversion, latest week

4.9%

Market size, estimated

$254Ka year

Peak month

October2.9× the quietest month

Top search term

purple eyeshadow243K searches a year

Listings sell for $8.77 on average, from $1.99 to $20.64. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $8.77 that is $4K to $7K a year per listing.

Average price

$8.77under the $15 to $100 sweet spot

Price range

$1.99–$20.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

500–750

Revenue per listing a year

$4K–$7K

Returns

2.0%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #118 within Eyes. It carries 8,342 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

3.5%

Average rank

#118in Eyes

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

8,342per listing

Listings tracked

55

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

51 months