purple eyeliner
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Okay$1.99–$26.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$222K$222K/yr · 293K searches
Avg price
Okay$9.64avg listing price — sweet spot $15–$100
Growth
Okay+2.7%90-day search growth — must beat 0% to launch
Review moat
Bad13,977.9avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, purple eyeliner is a $222K/yr Amazon United States market (293K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Oct. Verdict: Worth a look — 57/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
purple eyeliner market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- $193K–$241K
- units × avg price
- Conversion rate
- 7.9%
- Avg BSR
- #62
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 4.4%
- Avg brand age
- 59 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
23 flat
Sellers
89
Top-5 brand share
58%
Top 20: 97%
Top-5 click share
49%
Top 20: 88%
Open market
36%
- REVLON28%
- wet n wild10%
- ONarisae7%
- Almay7%
- L.A. Girl6%
- URBAN DECAY6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.7% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.7×
Top purple eyeliner search terms
- purple eyeliner195K/yr
- purple eyeliner pencil26K/yr
- dark purple eyeliner18K/yr
- purple eye liner12K/yr
- violet eyeliner9K/yr
- eyeliner purple6K/yr
- purple gel eyeliner5K/yr
- deep purple eyeliner5K/yr
- purple eyebrow pencil5K/yr
- nyx purple eyeliner4K/yr
Top purple eyeliner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
REVLON ColorStay Pencil Waterproof Eyeliner Smudge-Proof Eye Makeup with Built-In Sharpener Long-Lasting Shimmer Finish 214 Grape 0.01 oz
REVLON$8.154.5★51,636 rev
REVLON ColorStay Pencil Waterproof Eyeliner Smudge-Proof Eye Makeup with Built-In Sharpener Long-Lasting Shimmer Finish 209 Black Violet 0.01 oz
REVLON$6.914.5★51,636 rev
wet n wild Color Icon Cream Eyeliner Eyeshadow Multi-Stick Moisturizing Nourishing Velvety Cream-to-Powder Buildable & Blendable Formula Cruelty-Free & Vegan - Royal Scam
wet n wild$1.994.3★16,511 rev
Almay All-Day Eyeliner Pencil Smudge Proof Waterproof Eye Makeup Hypoallergenic Built-In Sharpener 210 Black Amethyst 0.01 oz
Almay$7.214.5★8,585 rev
L.A. Girl Ultimate Intense Stay Auto Eyeliner Perpetual Purple GP325
L.A. Girl$5.684.5★2,672 rev
Newest
by launch date
Deep Purple Plum Eyeliner Pencil Smooth No TuggingIdeal for Mature Skin
Okerker$8.2958 rev
ColourPop Crme Gel Waterproof Eyeliner - 18HR Wear Ultra-Pigmented Eyeliner Pencil with Matte & Metallic Finishes - Smudge-Proof Vegan & Cruelty-Free - Plum Smash (0.01 oz)
ColourPop$7.811,595 rev
e.l.f. Smoky Kohl Eyeliner Eye Pencil For Creating Long-Lasting Bold High-Pigmented Makeup Looks Vegan & Cruelty-Free Plum & Go
e.l.f.$3.813,865 rev
REVLON ColorStay Pencil Waterproof Eyeliner Smudge-Proof Eye Makeup with Built-In Sharpener Long-Lasting Shimmer Finish 214 Grape 0.01 oz
REVLON$8.1551,636 rev
LZXLUKGIR Purple Mascara and Eyeliner Set 5D Colored Volume and Length Waterproof Purple Mascara for Eyelashes Natural Lengthening Curling Suitable for Women
LZXLUKGIR$8.58399 rev
Trending
90-day click momentumColourPop Crme Gel Waterproof Eyeliner - 18HR Wear Ultra-Pigmented Eyeliner Pencil with Matte & Metallic Finishes - Smudge-Proof Vegan & Cruelty-Free - Plum Smash (0.01 oz)
ColourPop$7.814.4★
Deep Purple Plum Eyeliner Pencil Smooth No TuggingIdeal for Mature Skin
Okerker$8.293.7★
Julep When Pencil Met Gel Eyeliner Waterproof Long-Lasting Smudge-Proof Liner for Everyday to Night Looks Smokey Plum
Julep$10.864.1★
Wonderskin Eyeliner Pencil 1440 Longwear Deep Purple Eyeliner Pencil - Waterproof Sharpenable & Smudge Proof
Wonderskin$17.593.6★
URBAN DECAY 24/7 Glide-On Waterproof Eyeliner Pencil - Smudge-Proof Long-Lasting Transfer-Proof Up to 16HR Wear Smooth No-Tug Formula Rockstar (Matte Dark Purple) - 0.04 oz
URBAN DECAY$16.154.3★
What buyers say about purple eyeliner
What buyers praise and complain about, mined from review topics.What buyers love
“Accurate color”
“Best eyeliner”
“Amazing quality”
“No Smudge”
“It stays on all day”
“soft”
“EASY to Apply”
“Good price”
“Easy to use”
“Exactly what I wanted”
What buyers complain about
“Breaks easily”
“Not happy with the color”
“it smeared”
“Rough application”
“It's not worth the price”
“Does not work like it says”
“Not as advertised”
“it came in dry”
“Then it ran out of eyeliner”
“hard to get off”
Top return reasons
Common questions
- Is purple eyeliner profitable to sell on Amazon United States?
- The niche generates $222K/yr across 30 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +2.7%. Flapen's verdict: Worth a look (57/100).
- How competitive is the purple eyeliner niche?
- 23 brands and 89 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in purple eyeliner?
- Top complaints mined from reviews: Durability, Color, Smudge Resistance. The return rate is 1.1%.
- When does demand for purple eyeliner peak?
- Demand peaks in Oct; the busiest month runs 1.7× the quietest.
- What does it cost to enter the purple eyeliner niche?
- Listings span $1.99–$26.72; the average listing price is $9.64 (sweet spot $15–$100). The average incumbent carries 13,978 reviews — the moat a new listing must climb.