Purple Eyeliner

Shoppers searched for this 293K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $222K a year.

Searches, last 12 months

293K

Growth, 90 days vs prior 90

+2.7%

Conversion, latest week

7.9%

Market size, estimated

$222Ka year

Peak month

October1.7× the quietest month

Top search term

purple eyeliner195K searches a year

Listings sell for $9.64 on average, from $1.99 to $26.72. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $9.64 that is $5K to $7K a year per listing.

Average price

$9.64under the $15 to $100 sweet spot

Price range

$1.99–$26.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$5K–$7K

Returns

1.1%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #62 within Eyes. It carries 13,978 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

4.4%

Average rank

#62in Eyes

Average rating

4.26 starsAmazon United States average 4.42 stars

Average reviews

13,978per listing

Listings tracked

30

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

59 months