Purple Conditioner
MaybeAn estimated 0.9% of orders come back. But the average product has 11,603 reviews to catch up to, so Purple Conditioner is a Maybe.
- Flapen Score
- 61 / 100Top 7% of 10,978 Beauty & Personal Care niches · +13 vs the category median of 4861
- Market size
- $910K/yr420K searches / yr
- 90-day growth
- +18.0%search demand this quarter
- Competition
- 63%top-5 click share · 16 brands · 75 sellers
Flapen Score
Purple Conditioner against its category
The dotted line is the Beauty & Personal Care average. Past it, Purple Conditioner is stronger. Inside it, weaker.
Market
The Purple Conditioner market on Amazon at a glance
Shoppers on Amazon United States searched for Purple Conditioner 420K times last year and spent an estimated $910K. The top 5 brands take 74% of clicks. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 12.3% of those searches ended in a purchase.
Shoppers searched for this 420K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $910K a year.
- Searches, last 12 months
- 420K
- Growth, 90 days vs prior 90
- +18.0%
- Conversion, latest week
- 12.3%
- Market size, estimated
- $910Ka year
- Peak month
- June1.6× the quietest month
- Top search term
- purple conditioner230K searches a year
02 · Price
A sale here is worth $17.58.
Listings sell for $17.58 on average, from $7.92 to $28.46. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At $17.58 that is $44K to $53K a year per listing.
- Average price
- $17.58inside the $15 to $100 sweet spot
- Price range
- $7.92–$28.46
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $44K–$53K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #268 within Conditioners. It carries 11,603 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #268in Conditioners
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 11,603per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Purple Conditioner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LOreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde Bleached Silver or Brown Highlighted Hair EverPure 6.8 Fl Oz (Packaging May Vary)
- Price
- $9.65
- Rating
- 4.5/5
- Reviews
- 9,709
- Age
- 7y ago

Clairol Professional Shimmer Lights Purple Conditioner 8 fl. Oz Neutralizes Brass & Yellow Tones For Blonde Silver Gray & Highlighted Hair Packaging May Vary
- Price
- $7.92
- Rating
- 4.4/5
- Reviews
- 7,397
- Age
- 5y ago

LOreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde Bleached Silver or Brown Highlighted Hair EverPure 23 Fl Oz (Packaging May Vary)
- Price
- $16.17
- Rating
- 4.7/5
- Reviews
- 1,486
- Age
- 4y ago

Olaplex N.5P Blonde Enhancer Purple Toning Conditioner: Neutralizes Brassiness & Strengthen | Repairs Damages & Hydrates Hair | For Coily Curly Straight and Wavy 250 mL / 8.5 Fl. Oz.
- Price
- $28.46
- Rating
- 4.5/5
- Reviews
- 2,206
- Age
- 2y ago

Clairol Professional Shimmer Lights Purple Conditioner 16 fl. Oz Neutralizes Brass & Yellow Tones For Blonde Silver Gray & Highlighted Hair Packaging May Vary Pack of 1
- Price
- $12.61
- Rating
- 4.4/5
- Reviews
- 7,397
- Age
- 5y ago
Trending
estimated 90-day click momentum
Nexxus KERAPHIX Conditioner Damage Repair for Damaged Hair Powered by KRT Keratin Resistance Therapy with Liquid Crystal Amino Acids 33.8 Fl oz
- Price
- $22.55
- Rating
- 4.5/5
- Reviews
- 9,828
- Age
- 8y ago

KESMEDIK Tea Tree Purple Conditioner Anti-Brass Toner for Blonde Silver & Gray Hair Softens Repairs Damaged Hair & Salon-Grade Hair Toner Conditioner 16 fl oz
- Price
- $16.94
- Rating
- 4.4/5
- Reviews
- 99
- Age
- 1y ago

Clairol Professional Shimmer Lights Purple Conditioner 8 fl. Oz Neutralizes Brass & Yellow Tones For Blonde Silver Gray & Highlighted Hair Packaging May Vary
- Price
- $7.92
- Rating
- 4.4/5
- Reviews
- 7,397
- Age
- 5y ago

Olaplex N.5P Blonde Enhancer Purple Toning Conditioner: Neutralizes Brassiness & Strengthen | Repairs Damages & Hydrates Hair | For Coily Curly Straight and Wavy 250 mL / 8.5 Fl. Oz.
- Price
- $28.46
- Rating
- 4.5/5
- Reviews
- 2,206
- Age
- 2y ago

Matrix So Silver Purple Conditioner - Tones Blonde & Grey Hair Eliminates Brassiness Infused With Purple Pigments Salon-Quality Vegan
- Price
- $20.07
- Rating
- 4.5/5
- Reviews
- 2,024
- Age
- 2y ago
Newest
by launch date
MAREE Deep Conditioning Hair Mask for Damaged Hair Treatment Keratin Hair Care for Hydrating Growth Repair Moisturizing Dry Curly Color Refreshing 10 Fl Oz Purple
- Price
- $21.93
- Rating
- 4.4/5
- Reviews
- 10,828
- Age
- 1y ago

KESMEDIK Tea Tree Purple Conditioner Anti-Brass Toner for Blonde Silver & Gray Hair Softens Repairs Damaged Hair & Salon-Grade Hair Toner Conditioner 16 fl oz
- Price
- $16.94
- Rating
- 4.4/5
- Reviews
- 99
- Age
- 1y ago

amika bust your brass cool blonde strength repair conditioner 275ml
- Price
- $27.40
- Rating
- 4.8/5
- Reviews
- 513
- Age
- 2y ago

Matrix So Silver Purple Conditioner - Tones Blonde & Grey Hair Eliminates Brassiness Infused With Purple Pigments Salon-Quality Vegan
- Price
- $20.07
- Rating
- 4.5/5
- Reviews
- 2,024
- Age
- 2y ago

LOreal Paris EverPure Silver Care Sulfate Free Conditioner Brightening and Nourishing Hair Care for Gray and Silver Hair Vegan Formula with Peptides 8.5 Fl Oz
- Price
- $9.72
- Rating
- 4.5/5
- Reviews
- 1,278
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 flat
Sellers
75
Est. top-5 brand share
74%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 100%
Open market
22%
- L'Oreal Paris35%
- Clairol Professional22%
- Olaplex9%
- MATRIX5%
- Amika4%
- KERACOLOR4%
Demand
Purple Conditioner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Purple Conditioner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- purple conditioner230K/yr
- purple conditioner for blonde hair28K/yr
- purple conditioner for gray hair11K/yr
- olaplex purple conditioner17K/yr
- shimmer lights purple conditioner10K/yr
- purple hair conditioner10K/yr
- purple conditioner for brassy hair6K/yr
- toning conditioner10K/yr
- conditioner for gray hair9K/yr
- gray hair conditioner7K/yr
Reviews and returns
What reviews say buyers love and hate about Purple Conditioner
We read the reviews and the return reasons for every product selling here.
“it faded to a really ugly color”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Purple Conditioner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









