purple conditioner
Launch itA $910K/yr market growing +18.0% this quarter with returns at 0.9% — clears our launch bar.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.58avg listing price — sweet spot $15–$100
Market size
Great$910K$910K/yr · 420K searches
Price range
Good$7.92–$28.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Growth
Okay+18.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Review moat
Bad11,602.63avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, purple conditioner is a $910K/yr Amazon United States market (420K searches/yr). The top 5 brands hold 74% of demand. Verdict: Launch it — 61/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
purple conditioner market data
- Units sold / yr
- 50K–60K
- avg 2,500–3,000/product
- Revenue / yr
- $879K–$1.1M
- units × avg price
- Conversion rate
- 12.3%
- Avg BSR
- #268
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 0.0%
- Avg brand age
- 76 months
- Avg seller age
- 135 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
16 flat
Sellers
75
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
22%
- L'Oreal Paris35%
- Clairol Professional22%
- Olaplex9%
- MATRIX5%
- Amika4%
- KERACOLOR4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +18.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top purple conditioner search terms
- purple conditioner230K/yr
- purple conditioner for blonde hair28K/yr
- purple conditioner for gray hair11K/yr
- olaplex purple conditioner17K/yr
- shimmer lights purple conditioner10K/yr
- purple hair conditioner10K/yr
- purple conditioner for brassy hair6K/yr
- toning conditioner10K/yr
- conditioner for gray hair9K/yr
- gray hair conditioner7K/yr
Top purple conditioner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde Bleached Silver or Brown Highlighted Hair EverPure 6.8 Fl Oz (Packaging May Vary)
L'Oreal Paris$9.654.5★9,709 rev
Clairol Professional Shimmer Lights Purple Conditioner 8 fl. Oz Neutralizes Brass & Yellow Tones For Blonde Silver Gray & Highlighted Hair Packaging May Vary
Clairol Professional$7.924.4★7,397 rev
LOreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde Bleached Silver or Brown Highlighted Hair EverPure 23 Fl Oz (Packaging May Vary)
L'Oreal Paris$16.174.7★1,486 rev
Olaplex N.5P Blonde Enhancer Purple Toning Conditioner: Neutralizes Brassiness & Strengthen | Repairs Damages & Hydrates Hair | For Coily Curly Straight and Wavy 250 mL / 8.5 Fl. Oz.
Olaplex$28.464.5★2,206 rev
Clairol Professional Shimmer Lights Purple Conditioner 16 fl. Oz Neutralizes Brass & Yellow Tones For Blonde Silver Gray & Highlighted Hair Packaging May Vary Pack of 1
Clairol Professional$12.614.4★7,397 rev
Newest
by launch date
MAREE Deep Conditioning Hair Mask for Damaged Hair Treatment Keratin Hair Care for Hydrating Growth Repair Moisturizing Dry Curly Color Refreshing 10 Fl Oz Purple
MAREE$21.9310,828 rev
KESMEDIK Tea Tree Purple Conditioner Anti-Brass Toner for Blonde Silver & Gray Hair Softens Repairs Damaged Hair & Salon-Grade Hair Toner Conditioner 16 fl oz
KESMEDIK$16.9499 rev
amika bust your brass cool blonde strength repair conditioner 275ml
Amika$27.40513 rev
Matrix So Silver Purple Conditioner - Tones Blonde & Grey Hair Eliminates Brassiness Infused With Purple Pigments Salon-Quality Vegan
MATRIX$20.072,024 rev
LOreal Paris EverPure Silver Care Sulfate Free Conditioner Brightening and Nourishing Hair Care for Gray and Silver Hair Vegan Formula with Peptides 8.5 Fl Oz
L'Oreal Paris$9.721,278 rev
Trending
90-day click momentum
Nexxus KERAPHIX Conditioner Damage Repair for Damaged Hair Powered by KRT Keratin Resistance Therapy with Liquid Crystal Amino Acids 33.8 Fl oz
Nexxus$22.554.5★
KESMEDIK Tea Tree Purple Conditioner Anti-Brass Toner for Blonde Silver & Gray Hair Softens Repairs Damaged Hair & Salon-Grade Hair Toner Conditioner 16 fl oz
KESMEDIK$16.944.4★
Clairol Professional Shimmer Lights Purple Conditioner 8 fl. Oz Neutralizes Brass & Yellow Tones For Blonde Silver Gray & Highlighted Hair Packaging May Vary
Clairol Professional$7.924.4★
Olaplex N.5P Blonde Enhancer Purple Toning Conditioner: Neutralizes Brassiness & Strengthen | Repairs Damages & Hydrates Hair | For Coily Curly Straight and Wavy 250 mL / 8.5 Fl. Oz.
Olaplex$28.464.5★
Matrix So Silver Purple Conditioner - Tones Blonde & Grey Hair Eliminates Brassiness Infused With Purple Pigments Salon-Quality Vegan
MATRIX$20.074.5★
What buyers say about purple conditioner
What buyers praise and complain about, mined from review topics.What buyers love
“Leaves hair soft”
“Smells amazing”
“Matrix is such high quality”
“I turned into a beautiful blonde color”
“It brought out my hair color beautifully”
“Worth it”
“Works as described”
“It does moisturize”
“Absolutely great product for your hair”
“Makes hair really shiny”
What buyers complain about
“it faded to a really ugly color”
“It didn't change my hair color even by a single shade”
“unpleasant smell”
“definitely not hydrating”
“Not worth the price”
“Did not work”
“Also leaves hair extremely tangled after use”
“Bad quality”
“Not as it seems”
“It's a little thin for tube packaging”
Top return reasons
Common questions
- Is purple conditioner profitable to sell on Amazon United States?
- The niche generates $910K/yr across 19 tracked products. 90-day search growth is +18.0%. Flapen's verdict: Launch it (61/100).
- How competitive is the purple conditioner niche?
- 16 brands and 75 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in purple conditioner?
- Top complaints mined from reviews: Color, Suitability Colored Hair, Smell. The return rate is 0.9%.
- When does demand for purple conditioner peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the purple conditioner niche?
- Listings span $7.92–$28.46; the average listing price is $17.58 (sweet spot $15–$100). The average incumbent carries 11,603 reviews — the moat a new listing must climb.