Is purple color depositing shampoo profitable to sell on Amazon United States?

The niche generates $174K/yr across 23 tracked products. 90-day search growth is +10.0%. Flapen's verdict: Skip it (49/100).

How competitive is the purple color depositing shampoo niche?

5 brands and 18 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in purple color depositing shampoo?

Top complaints mined from reviews: Color, Suitability Colored Hair, Stain Resistance. The return rate is 1.0%.

When does demand for purple color depositing shampoo peak?

Demand peaks in May; the busiest month runs 2.1× the quietest.

What does it cost to enter the purple color depositing shampoo niche?

Listings span $8.67–$34.62; the average listing price is $12.75 (sweet spot $15–$100). The average incumbent carries 22,892 reviews — the moat a new listing must climb.

purple color depositing shampoo

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Great$8.67–$34.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.75

avg listing price — sweet spot $15–$100

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+10.0%

90-day search growth — must beat 0% to launch

Market size

Okay$174K

$174K/yr · 331K searches

Review moat

Bad22,891.87

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, purple color depositing shampoo is a $174K/yr Amazon United States market (331K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May. Verdict: Skip it — 49/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

purple color depositing shampoo market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: $191K–$255K; units × avg price
Conversion rate: 4.1%
Avg BSR: #104
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.6%
Avg brand age: 64 months
Avg seller age: 145 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

Punky87%
KERACOLOR6%
Celeb Luxury4%
oVertone2%
MANIC PANIC2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.0% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 2.1×

Open Trend

Top purple color depositing shampoo search terms

punky color hair dye113K/yr +5.5%2.9% conv.
punky color50K/yr +24.1%2.5% conv.
punky color depositing shampoo44K/yr +20.1%6.2% conv.
purple color depositing conditioner19K/yr +0.7%3.8% conv.
punky18K/yr -3.5%0.9% conv.
purple color depositing shampoo16K/yr +7.2%5.1% conv.
purple depositing shampoo11K/yr +7.8%5.1% conv.
punky hair color9K/yr +47.9%2.7% conv.
punky color shampoo11K/yr -22.4%4.0% conv.
purple depositing conditioner7K/yr +4.8%4.1% conv.

All search terms

Top purple color depositing shampoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Punky Colour 3-in-1 Color Depositing Conditioner & Hair Cleanser - Purpledacious Semi Permanent Hair Color Temporary Hair-Dye Sulfate-Free Vegan 8.5 fl oz.

Punky$13.874.3★6,699 rev

Punky Colour Flamingo Pink Semi Permanent Hair Color Vibrant Pink Hair Dye Vegan & Cruelty-Free Conditioning Formula Lasts Up to 35 Washes 3.5 fl oz

Punky$8.784.0★32,376 rev

Punky Violet Semi Permanent Hair Color Vegan Cruelty-Free Conditioning Violet Hair Dye for Bleached & Pre-Lightened Hairs Lasts 35 Washes 3.5 fl oz

Punky$8.674.0★32,376 rev

Keracolor Clenditioner PURPLE Hair Dye - Semi Permanent Hair Color Depositing Conditioner Cruelty-free 12 Fl. Oz.

KERACOLOR$20.094.2★91,560 rev

Punky Colour 3-in-1 Color Depositing Conditioner & Hair Cleanser - Redilicious Semi Permanent Hair Color Refresh Temporary Hair Dye Sulfate-Free Vegan Red 8.5 fl oz

Punky$13.694.3★6,699 rev

Newest

by launch date

Overtone Daily Color Depositing Conditioner - 4.5oz Temporary Coloring Conditioner with Shea Butter & Coconut Oil - Refresh Color & Prevent Fading- Vegan & Cruelty-Free Purple for Brown is Royal Plum

oVertone$12.461,068 rev

1y ago

MANIC PANIC Medium Deep Violet Color Depositing Conditioner - Love Color Hair Conditioner Keeps Hair Vibrant Nourished & Refreshed - Formulated with Shea Butter & Quinoa - Purple Rose (8oz)

MANIC PANIC$16.71540 rev

1y ago

Punky Sugar Cloud Semi-Permanent Foam Hair Color Candyfloss - Vibrant Hair Dye for Long-Lasting Color Easy Application Foam Hair Dye 6 Fl Oz

Punky$13.29597 rev

2y ago

Punky Colour 3-in-1 Color Depositing Conditioner & Hair Cleanser - Purpledacious Semi Permanent Hair Color Temporary Hair-Dye Sulfate-Free Vegan 8.5 fl oz.

Punky$13.876,699 rev

5y ago

Punky Colour 3-in-1 Color Depositing Conditioner & Hair Cleanser Pinktabulous Semi Permanent Hair Color Temporary Hair-Dye Sulfate-Free Vegan 8.5 fl oz

Punky$14.106,699 rev

5y ago

What buyers say about purple color depositing shampoo

What buyers praise and complain about, mined from review topics.

What buyers love

Color42%

“Bright color”

Smell9%

“It has a strong bubblegum scent”

Suitability Colored Hair5%

“Great shampoo to use between colorings”

Quality-Overall5%

“Quality product”

Soft Feel4%

“My hair feels very soft”

Ease Of Use4%

“Easy to use”

Value For Money3%

“Worth it”

Durability2%

“above all, durable”

Color Fading/Discoloration2%

“Last long my color”

Ease Of Application2%

“Fast/Easy Application”

What buyers complain about

Color24%

“Dont like the color turn out”

Suitability Colored Hair9%

“this crap product didnt hold color in the hair for anything”

Stain Resistance7%

“This product will stain everything”

Functionality-Overall7%

“Did not work”

Smell4%

“Smells funky”

Durability4%

“Doesn't last”

Size-Overall2%

“it was really small”

Value For Money2%

“not as much as I was hoping for price”

Color Fading/Discoloration2%

“The first couple washes it bleeds a lot especially if you use hot water”

Hair Related2%

“Hair feels so gross after using”

Top return reasons

Color38%

Suitability Colored Hair17%

Functionality-Overall11%

Leak-Proof6%

Advertised Vs Actual Product6%

Stain Resistance2%

Suitability Short Hair2%

Product Condition2%