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Purple Blush

Maybe

Returns run at only 1.5% of orders. But shoppers spend only $60K a year here, so Purple Blush is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$60K/yr241K searches / yr
90-day growth
+0.1%search demand this quarter
Competition
39%top-5 click share · 36 brands · 134 sellers

Flapen Score

Purple Blush against its category

The dotted line is the Beauty & Personal Care average. Past it, Purple Blush is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purple Blush market on Amazon at a glance

Shoppers on Amazon United States searched for Purple Blush 241K times last year and spent an estimated $60K. The top 5 brands take 53% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 241K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
241K
Growth, 90 days vs prior 90
+0.1%
Conversion, latest week
2.1%
Market size, estimated
$60Ka year
Top search term
purple blush152K searches a year

02 · Price

A sale here is worth $11.54.

Listings sell for $11.54 on average, from $4.81 to $30.07. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $11.54 that is $1K to $3K a year per listing.

Average price
$11.54under the $15 to $100 sweet spot
Price range
$4.81–$30.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #281 within Face. It carries 3,464 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
12.9%
Average rank
#281in Face
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
3,464per listing
Listings tracked
48

04 · Newcomers

Amazon counts 5 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
5Amazon's first-year sales bar
Average brand age
45 months

Products

Top Purple Blush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

$0$2K$4K$5K$7K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 falling

Sellers

134

Top-5 brand share

53%

Top 20: 87%

Top-5 click share

39%

Top 20: 76%

Open market

43%

  • NYX PROFESSIONAL MAKEUP18%
  • COVERGIRL12%
  • SHEGLAM11%
  • e.l.f.7%
  • Oulac5%
  • UCANBE4%

Demand

Purple Blush search demand

Weekly searches over the year. Pick a range.

7K5KSpike '26Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Purple Blush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purple blush152K/yr
  • lavender blush33K/yr
  • lilac blush30K/yr
  • purple blush powder7K/yr
  • purple powder blush7K/yr
  • purple cream blush6K/yr
  • purple blush for cheeks8K/yr

Reviews and returns

What reviews say buyers love and hate about Purple Blush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color28%+1.25

Too dark

Wrong color

Horrible color

Durability8%−0.06

I guess it easily breaks

It is not long lasting

Doesn't last

Moist/Dry5%−0.03

A bit dry

Not moisturize at all

Drys down quickly

Value For Money4%+0.32

Waste of money

Not worth the price

also overpriced :

Stain Resistance3%−0.03

Was like purple water stain

TRASH doesnt even stain for more than 15-20 mins 😡 annoying

Stains

Love

Color43%+1.25

Decent lip color

Gorgeous shade

Color is amazing

Quality-Overall7%+0.78

Excellent product

made with high-quality ingredients

Plays well with high end products

Suitability Combination Skin6%+0.55

Matchs skin tone goes on smoothly

its great for your skin

Matched my skin tone perfect

Value For Money5%+0.32

Excellent price

Excellent value

Cost is reasonable

Soft Feel4%

Feels great

Goes on smoothly

Smooth and creamy

Return

1.5% Return rate 81% Fixable by listing

Color61%█████▇

Too dark

Wrong color

Horrible color

Advertised Vs Actual Product10%▆▇█▇▆█
Functionality-Overall3%█▇████

Cant be pH-activated

Did not work for me

Does not work as described

Product Condition3%▆█▅▅█▆
Brightness/Shine/Glow2%█▇▆▆█▇

FAQ

Common Purple Blush questions

Answered from the same tracked data.