purple blush
Worth a lookShows low returns (1.5%), but a small market ($60K/yr) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Great39%top-5 click share — an open shelf
Price range
Good$4.81–$30.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.54avg listing price — sweet spot $15–$100
Review moat
Okay3,464.25avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Market size
Bad$60K$60K/yr · 241K searches
According to Flapen's Amazon United States niche tracking, purple blush is a $60K/yr Amazon United States market (241K searches/yr). The top 5 brands hold 53% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
purple blush market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $58K–$69K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #281
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 12.9%
- Avg brand age
- 45 months
- Avg seller age
- 133 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
36 falling
Sellers
134
Top-5 brand share
53%
Top 20: 87%
Top-5 click share
39%
Top 20: 76%
Open market
43%
- NYX PROFESSIONAL MAKEUP18%
- COVERGIRL12%
- SHEGLAM11%
- e.l.f.7%
- Oulac5%
- UCANBE4%
Demand
Weekly Amazon search volume, last 23 weeks — +0.1% search growth over the last 90 days.Top purple blush search terms
- purple blush152K/yr
- lavender blush33K/yr
- lilac blush30K/yr
- purple blush powder7K/yr
- purple powder blush7K/yr
- purple cream blush6K/yr
- purple blush for cheeks8K/yr
Top purple blush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SHEGLAM Color Bloom Liquid Blush-Lilac Dream
SHEGLAM$6.584.6★16,890 rev
COVERGIRL TruBlend Skin Enhancer Baked Luminous Blush with Hyaluronic Acid & White Rose Extract Blends Seamlessly - 430 Berry Punch (Berry with Fuchsia Swirls)
COVERGIRL$9.624.6★1,703 rev
NYX PROFESSIONAL MAKEUP Fat Cheeks Liquid Blush Buildable Dewy Blush with Long-Lasting 12HR Wear - Blueberry Burst (Cool Purple)
NYX PROFESSIONAL MAKEUP$9.424.5★1,295 rev
e.l.f. Camo Liquid Blush Long-lasting Liquid Blush For High-pigment Color Creates A Soft Dewy Finish Vegan & Cruelty-free Bold-Faced Lilac
e.l.f.$7.664.6★14,857 rev
Oulac Purple Blush for Cheeks Blush Makeup Highly Pigmented With Natural Matte Finish Easy to Use Shape&Highlight Face Cruelty-Free with Rose Oil 20
Oulac$6.934.0★3,565 rev
Newest
by launch date
Fillwie Purple Blush Duo Cream & Powder Light Lavender (Violet Veil)
Fillwie$11.85102 rev
Exmiloo Cool Toned Liquid Blush Liquid Blush for Cheeks Berry Glow
exmiloo$9.5015 rev
NYX PROFESSIONAL MAKEUP Buttermelt Highlighter Powder Highlighter Makeup With Up to 12H Wear and High Impact Glow - 40 No 1 Butta (Holographic Lavender)
NYX PROFESSIONAL MAKEUP$11.67217 rev
UCANBE Dual-Ended Liquid Blush with Angle Applicator & Built-In Brush Seamless Buildable Blendable Lightweight Cheek Tint Makeup Long Lasting Creates Dewy Natural Flush Finish - Lavender
UCANBE$8.42156 rev
COVERGIRL TruBlend Skin Enhancer Baked Luminous Blush with Hyaluronic Acid & White Rose Extract Blends Seamlessly - 430 Berry Punch (Berry with Fuchsia Swirls)
COVERGIRL$9.621,703 rev
Trending
90-day click momentum
Fenty Cheeks Suede Powder Blush
FENTY BEAUTY$20.483.3★
Exmiloo Cool Toned Liquid Blush Liquid Blush for Cheeks Berry Glow
exmiloo$9.503.5★
essence | Soft Touch Bouncy Blush | Lightweight Buildable Cream to Powder Blush | Long-Lasting Natural Flush | Vegan & Cruelty-Free Makeup (40 Roses in Berry)
Essence Cosmetics$5.674.3★
Oulac Purple Blush for Cheeks Blush Makeup Highly Pigmented With Natural Matte Finish Easy to Use Shape&Highlight Face Cruelty-Free with Rose Oil 20
Oulac$6.934.0★
COVERGIRL TruBlend Skin Enhancer Baked Luminous Blush with Hyaluronic Acid & White Rose Extract Blends Seamlessly - 430 Berry Punch (Berry with Fuchsia Swirls)
COVERGIRL$9.624.6★
What buyers say about purple blush
What buyers praise and complain about, mined from review topics.What buyers love
“Decent lip color”
“Excellent product”
“Matchs skin tone goes on smoothly”
“Excellent price”
“Feels great”
“Easy to wear”
“As advertised”
“Stays on almost all day”
“has a nice glowing effect”
“smooth application”
What buyers complain about
“Too dark”
“I guess it easily breaks”
“A bit dry”
“Waste of money”
“Was like purple water stain”
“Cant be pH-activated”
“the application is a little tricky”
“Bottle is very small”
“doesn't look good on my skin”
“Sticky mess”
Top return reasons
Common questions
- Is purple blush profitable to sell on Amazon United States?
- The niche generates $60K/yr across 48 tracked products. 5 of 17 products launched in the last 360 days are still selling. 90-day search growth is +0.1%. Flapen's verdict: Worth a look (51/100).
- How competitive is the purple blush niche?
- 36 brands and 134 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in purple blush?
- Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 1.5%.
- What does it cost to enter the purple blush niche?
- Listings span $4.81–$30.07; the average listing price is $11.54 (sweet spot $15–$100). The average incumbent carries 3,464 reviews — the moat a new listing must climb.