Purple Blush
MaybeAn estimated 1.5% of orders come back. But shoppers spend an estimated $60K a year here, so Purple Blush is a Maybe.
- Flapen Score
- 51 / 100Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 4851
- Market size
- $60K/yr241K searches / yr
- 90-day growth
- +0.1%search demand this quarter
- Competition
- 39%top-5 click share · 36 brands · 134 sellers
Flapen Score
Purple Blush against its category
The dotted line is the Beauty & Personal Care average. Past it, Purple Blush is stronger. Inside it, weaker.
Market
The Purple Blush market on Amazon at a glance
Shoppers on Amazon United States searched for Purple Blush 241K times last year and spent an estimated $60K. The top 5 brands take 53% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 241K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.
- Searches, last 12 months
- 241K
- Growth, 90 days vs prior 90
- +0.1%
- Conversion, latest week
- 2.1%
- Market size, estimated
- $60Ka year
- Top search term
- purple blush152K searches a year
02 · Price
A sale here is worth $11.54.
Listings sell for $11.54 on average, from $4.81 to $30.07. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $11.54 that is $1K to $3K a year per listing.
- Average price
- $11.54under the $15 to $100 sweet spot
- Price range
- $4.81–$30.07
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #281 within Face. It carries 3,464 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 12.9%
- Average rank
- #281in Face
- Average rating
- 4.25 starsAmazon United States average 4.42 stars
- Average reviews
- 3,464per listing
- Listings tracked
- 48
04 · Newcomers
5 of last year's 17 launches cleared the first-year sales bar.
17 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 17
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Purple Blush products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SHEGLAM Color Bloom Liquid Blush-Lilac Dream
- Price
- $6.58
- Rating
- 4.6/5
- Reviews
- 16,890
- Age
- 1y ago

COVERGIRL TruBlend Skin Enhancer Baked Luminous Blush with Hyaluronic Acid & White Rose Extract Blends Seamlessly - 430 Berry Punch (Berry with Fuchsia Swirls)
- Price
- $9.62
- Rating
- 4.6/5
- Reviews
- 1,703
- Age
- 7mo ago

NYX PROFESSIONAL MAKEUP Fat Cheeks Liquid Blush Buildable Dewy Blush with Long-Lasting 12HR Wear - Blueberry Burst (Cool Purple)
- Price
- $9.42
- Rating
- 4.5/5
- Reviews
- 1,295
- Age
- 1y ago

e.l.f. Camo Liquid Blush Long-lasting Liquid Blush For High-pigment Color Creates A Soft Dewy Finish Vegan & Cruelty-free Bold-Faced Lilac
- Price
- $7.66
- Rating
- 4.6/5
- Reviews
- 14,857
- Age
- 1y ago

Oulac Purple Blush for Cheeks Blush Makeup Highly Pigmented With Natural Matte Finish Easy to Use Shape&Highlight Face Cruelty-Free with Rose Oil 20
- Price
- $6.93
- Rating
- 4.0/5
- Reviews
- 3,565
- Age
- 10mo ago
Trending
estimated 90-day click momentum
Fenty Cheeks Suede Powder Blush
- Price
- $20.48
- Rating
- 3.3/5
- Reviews
- 4
- Age
- 1y ago

Exmiloo Cool Toned Liquid Blush Liquid Blush for Cheeks Berry Glow
- Price
- $9.50
- Rating
- 3.5/5
- Reviews
- 15
- Age
- 6mo ago

essence | Soft Touch Bouncy Blush | Lightweight Buildable Cream to Powder Blush | Long-Lasting Natural Flush | Vegan & Cruelty-Free Makeup (40 Roses in Berry)
- Price
- $5.67
- Rating
- 4.3/5
- Reviews
- 941
- Age
- 8mo ago

Oulac Purple Blush for Cheeks Blush Makeup Highly Pigmented With Natural Matte Finish Easy to Use Shape&Highlight Face Cruelty-Free with Rose Oil 20
- Price
- $6.93
- Rating
- 4.0/5
- Reviews
- 3,565
- Age
- 10mo ago

COVERGIRL TruBlend Skin Enhancer Baked Luminous Blush with Hyaluronic Acid & White Rose Extract Blends Seamlessly - 430 Berry Punch (Berry with Fuchsia Swirls)
- Price
- $9.62
- Rating
- 4.6/5
- Reviews
- 1,703
- Age
- 7mo ago
Newest
by launch date
Fillwie Purple Blush Duo Cream & Powder Light Lavender (Violet Veil)
- Price
- $11.85
- Rating
- 4.3/5
- Reviews
- 102
- Age
- 6mo ago

Exmiloo Cool Toned Liquid Blush Liquid Blush for Cheeks Berry Glow
- Price
- $9.50
- Rating
- 3.5/5
- Reviews
- 15
- Age
- 6mo ago

NYX PROFESSIONAL MAKEUP Buttermelt Highlighter Powder Highlighter Makeup With Up to 12H Wear and High Impact Glow - 40 No 1 Butta (Holographic Lavender)
- Price
- $11.67
- Rating
- 4.6/5
- Reviews
- 217
- Age
- 7mo ago

UCANBE Dual-Ended Liquid Blush with Angle Applicator & Built-In Brush Seamless Buildable Blendable Lightweight Cheek Tint Makeup Long Lasting Creates Dewy Natural Flush Finish - Lavender
- Price
- $8.42
- Rating
- 4.3/5
- Reviews
- 156
- Age
- 7mo ago

COVERGIRL TruBlend Skin Enhancer Baked Luminous Blush with Hyaluronic Acid & White Rose Extract Blends Seamlessly - 430 Berry Punch (Berry with Fuchsia Swirls)
- Price
- $9.62
- Rating
- 4.6/5
- Reviews
- 1,703
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.
Brands
36 falling
Sellers
134
Est. top-5 brand share
53%
Top 20: 87%
Est. top-5 click share
39%
Top 20: 76%
Open market
43%
- NYX PROFESSIONAL MAKEUP18%
- COVERGIRL12%
- SHEGLAM11%
- e.l.f.7%
- Oulac5%
- UCANBE4%
Demand
Purple Blush search demand
Weekly searches over the year. Pick a range.
Search terms
Top Purple Blush search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- purple blush152K/yr
- lavender blush33K/yr
- lilac blush30K/yr
- purple blush powder7K/yr
- purple powder blush7K/yr
- purple cream blush6K/yr
- purple blush for cheeks8K/yr
Reviews and returns
What reviews say buyers love and hate about Purple Blush
We read the reviews and the return reasons for every product selling here.
“Too dark”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Purple Blush questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









