purology strength shampoo and conditioner for color process hair
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$42.48avg listing price — sweet spot $15–$100
Price range
Great$11.47–$81.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+18.9%90-day search growth — must beat 0% to launch
Market size
Okay$260K$260K/yr · 46K searches
Review moat
Bad7,083.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, purology strength shampoo and conditioner for color process hair is a $260K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
purology strength shampoo and conditioner for color process hair market data
- Units sold / yr
- 5K–6K
- avg 750–1,000/product
- Revenue / yr
- $212K–$255K
- units × avg price
- Conversion rate
- 13.4%
- Avg BSR
- #58
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 84 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Pureology100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +18.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top purology strength shampoo and conditioner for color process hair search terms
- pureology strength cure shampoo20K/yr
- pureology strength cure shampoo and conditioner13K/yr
- pureology strength cure conditioner9K/yr
- pureology strength2K/yr
- pureology conditioner strength cure989/yr
- purology strength shampoo and conditioner for color process hair153/yr
Top purology strength shampoo and conditioner for color process hair products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pureology Strength Cure Shampoo - For Damaged or Color Treated Hair Hair Repair Reduces Damage & Seals Split Ends Protects Color Vibrancy Vegan & Sulfate Free
Pureology$34.154.6★7,393 rev
Pureology Strength Cure Conditioner - For Damaged or Color Treated Hair Hair Repair Reduces Damage Detangles & Softens Protects Color Vibrancy Vegan 9 Fl Oz
Pureology$34.404.7★6,774 rev
Pureology Strength Cure Conditioner - For Damaged or Color Treated Hair Hair Repair Reduces Damage Detangles & Softens Protects Color Vibrancy Vegan 33.8 Fl Oz
Pureology$81.944.7★6,774 rev
Pureology Strength Cure Shampoo - For Damaged or Color Treated Hair Hair Repair Reduces Damage & Seals Split Ends Protects Color Vibrancy Vegan & Sulfate Free 33.8 Fl Oz
Pureology$81.404.6★7,393 rev
Pureology Strength Cure Shampoo - For Damaged or Color Treated Hair Hair Repair Reduces Damage & Seals Split Ends Protects Color Vibrancy Vegan & Sulfate Free 1.7 Fl Oz
Pureology$11.534.6★7,393 rev
Newest
by launch datePureology Strength Cure Conditioner - For Damaged or Color Treated Hair Hair Repair Reduces Damage Detangles & Softens Protects Color Vibrancy Vegan 33.8 Fl Oz
Pureology$81.946,774 rev
Pureology Strength Cure Shampoo - For Damaged or Color Treated Hair Hair Repair Reduces Damage & Seals Split Ends Protects Color Vibrancy Vegan & Sulfate Free 1.7 Fl Oz
Pureology$11.537,393 rev
Pureology Strength Cure Conditioner - For Damaged or Color Treated Hair Hair Repair Reduces Damage Detangles & Softens Protects Color Vibrancy Vegan 1.7 Fl Oz
Pureology$11.476,774 rev
Pureology Strength Cure Shampoo - For Damaged or Color Treated Hair Hair Repair Reduces Damage & Seals Split Ends Protects Color Vibrancy Vegan & Sulfate Free
Pureology$34.157,393 rev
Pureology Strength Cure Conditioner - For Damaged or Color Treated Hair Hair Repair Reduces Damage Detangles & Softens Protects Color Vibrancy Vegan 9 Fl Oz
Pureology$34.406,774 rev
Trending
90-day click momentumPureology Strength Cure Shampoo - For Damaged or Color Treated Hair Hair Repair Reduces Damage & Seals Split Ends Protects Color Vibrancy Vegan & Sulfate Free 1.7 Fl Oz
Pureology$11.534.6★
Pureology Strength Cure Conditioner - For Damaged or Color Treated Hair Hair Repair Reduces Damage Detangles & Softens Protects Color Vibrancy Vegan 33.8 Fl Oz
Pureology$81.944.7★
Pureology Strength Cure Conditioner - For Damaged or Color Treated Hair Hair Repair Reduces Damage Detangles & Softens Protects Color Vibrancy Vegan 1.7 Fl Oz
Pureology$11.474.7★
Pureology Strength Cure Shampoo - For Damaged or Color Treated Hair Hair Repair Reduces Damage & Seals Split Ends Protects Color Vibrancy Vegan & Sulfate Free
Pureology$34.154.6★
Pureology Strength Cure Conditioner - For Damaged or Color Treated Hair Hair Repair Reduces Damage Detangles & Softens Protects Color Vibrancy Vegan 9 Fl Oz
Pureology$34.404.7★
What buyers say about purology strength shampoo and conditioner for color process hair
What buyers praise and complain about, mined from review topics.What buyers love
“The scent is light”
“Im a lifer of this brand”
“Hair feels soft”
“Worth the price”
“really moisturizes your hair”
“Awesome product for my color breakage senior hair”
“My hair is smoother, healthier and easier to style”
“Makes my fine hair stronger”
“Just what I needed”
“cleans well”
What buyers complain about
“its just pricey”
“this one was a no go for my hair”
“Size deception”
“Hair is falling out”
“difficult to open”
“Love the shampoo however this one I received was old”
“My hair looks very dry”
“Doesnt live to description”
“The smell is to die for”
“fall out over the span of a few months”
Top return reasons
Common questions
- Is purology strength shampoo and conditioner for color process hair profitable to sell on Amazon United States?
- The niche generates $260K/yr across 6 tracked products. 90-day search growth is +18.9%. Flapen's verdict: Skip it (47/100).
- How competitive is the purology strength shampoo and conditioner for color process hair niche?
- 1 brands and 3 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in purology strength shampoo and conditioner for color process hair?
- Top complaints mined from reviews: Value For Money, Suitability Short Hair, Size-Overall. The return rate is 0.9%.
- When does demand for purology strength shampoo and conditioner for color process hair peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the purology strength shampoo and conditioner for color process hair niche?
- Listings span $11.47–$81.94; the average listing price is $42.48 (sweet spot $15–$100). The average incumbent carries 7,084 reviews — the moat a new listing must climb.