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Purology Strength Shampoo and Conditioner for Color Process Hair

Fail

The top 5 brands take 100% of clicks, so Purology Strength Shampoo and Conditioner for Color Process Hair is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$260K/yr46K searches / yr
90-day growth
+18.9%search demand this quarter
Competition
96%top-5 click share · 1 brands · 3 sellers

Flapen Score

Purology Strength Shampoo and Conditioner for Color Process Hair against its category

The dotted line is the Beauty & Personal Care average. Past it, Purology Strength Shampoo and Conditioner for Color Process Hair is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purology Strength Shampoo and Conditioner for Color Process Hair market on Amazon at a glance

Shoppers on Amazon United States searched for Purology Strength Shampoo and Conditioner for Color Process Hair 46K times last year and spent an estimated $260K. One brand takes every click. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 13.4% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved +18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $260K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
+18.9%
Conversion, latest week
13.4%
Market size, estimated
$260Ka year
Peak month
July1.4× the quietest month
Top search term
pureology strength cure shampoo20K searches a year

02 · Price

A sale here is worth $42.48.

Listings sell for $42.48 on average, from $11.47 to $81.94. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 750 to 1,000 of them. At $42.48 that is $32K to $42K a year per listing.

Average price
$42.48inside the $15 to $100 sweet spot
Price range
$11.47–$81.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
750–1,000
Revenue per listing a year
$32K–$42K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #58 within Conditioners. It carries 7,084 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#58in Conditioners
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
7,084per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
84 months

Products

Top Purology Strength Shampoo and Conditioner for Color Process Hair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Purology Strength Shampoo and Conditioner for Color Process Hair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Purology Strength Shampoo and Conditioner for Color Process Hair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pureology strength cure shampoo20K/yr
  • pureology strength cure shampoo and conditioner13K/yr
  • pureology strength cure conditioner9K/yr
  • pureology strength2K/yr
  • pureology conditioner strength cure989/yr
  • purology strength shampoo and conditioner for color process hair153/yr

Reviews and returns

What reviews say buyers love and hate about Purology Strength Shampoo and Conditioner for Color Process Hair

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Smell”
19%of negative reviews mention “Value For Money”
0.9%of orders come back
“its just pricey”
A buyer, on “Value For Money”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Purology Strength Shampoo and Conditioner for Color Process Hair questions

Answered from the same tracked data.