Purology Strength Shampoo and Conditioner for Color Process Hair
FailThe top 5 brands take 100% of clicks, so Purology Strength Shampoo and Conditioner for Color Process Hair is a Fail.
- Flapen Score
- 47 / 100Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 4847
- Market size
- $260K/yr46K searches / yr
- 90-day growth
- +18.9%search demand this quarter
- Competition
- 96%top-5 click share · 1 brands · 3 sellers
Flapen Score
Purology Strength Shampoo and Conditioner for Color Process Hair against its category
The dotted line is the Beauty & Personal Care average. Past it, Purology Strength Shampoo and Conditioner for Color Process Hair is stronger. Inside it, weaker.
Market
The Purology Strength Shampoo and Conditioner for Color Process Hair market on Amazon at a glance
Shoppers on Amazon United States searched for Purology Strength Shampoo and Conditioner for Color Process Hair 46K times last year and spent an estimated $260K. One brand takes every click. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 13.4% of those searches ended in a purchase.
Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved +18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $260K a year.
- Searches, last 12 months
- 46K
- Growth, 90 days vs prior 90
- +18.9%
- Conversion, latest week
- 13.4%
- Market size, estimated
- $260Ka year
- Peak month
- July1.4× the quietest month
- Top search term
- pureology strength cure shampoo20K searches a year
02 · Price
A sale here is worth $42.48.
Listings sell for $42.48 on average, from $11.47 to $81.94. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 750 to 1,000 of them. At $42.48 that is $32K to $42K a year per listing.
- Average price
- $42.48inside the $15 to $100 sweet spot
- Price range
- $11.47–$81.94
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $32K–$42K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #58 within Conditioners. It carries 7,084 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #58in Conditioners
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 7,084per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 84 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 84 months
Products
Top Purology Strength Shampoo and Conditioner for Color Process Hair products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.
Brands
1 flat
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Brand 1100%
- Open — no brand owns it (0%)
Demand
Purology Strength Shampoo and Conditioner for Color Process Hair search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Purology Strength Shampoo and Conditioner for Color Process Hair search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pureology strength cure shampoo20K/yr
- pureology strength cure shampoo and conditioner13K/yr
- pureology strength cure conditioner9K/yr
- pureology strength2K/yr
- pureology conditioner strength cure989/yr
- purology strength shampoo and conditioner for color process hair153/yr
Reviews and returns
What reviews say buyers love and hate about Purology Strength Shampoo and Conditioner for Color Process Hair
We read the reviews and the return reasons for every product selling here.
“its just pricey”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Purology Strength Shampoo and Conditioner for Color Process Hair questions
Answered from the same tracked data.









