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Pureology Travel Size

Maybe

Buyers convert on 20.8% of searches. But the top 5 brands take 100% of clicks, so Pureology Travel Size is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$259K/yr81K searches / yr
90-day growth
+28.1%search demand this quarter
Competition
81%top-5 click share · 1 brands · 3 sellers

Flapen Score

Pureology Travel Size against its category

The dotted line is the Beauty & Personal Care average. Past it, Pureology Travel Size is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pureology Travel Size market on Amazon at a glance

Pureology Travel Size is a $259K a year market on Amazon United States, with 81K searches a year. The top 5 brands take 100% of clicks. Demand peaks in Jun–Jul. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 81K times a year and 20.8% buy. Search demand moved +28.1% in 90 days, so the market is growing into its $259K a year.

Search volume
81K
Search growth, 90 days
+28.1%
Conversion
20.8%
Market size
$259K

02 · Money

The money is there.

Shoppers bought 15K to 20K units at $15.25 on average, 1,500 to 2,000 per product. Units times price is $229K to $305K a year.

Units sold
15K–20K
Units per product
1,500–2,000
Average price
$15.25
Units × price
$229K–$305K

03 · Shelf

Brands here are settling in.

The average listing ranks #92. 100% of listings ship Prime. 0% of the shelf is sponsored, so budget for ads. The average listing is out of stock 7.7% of the time. The average brand has sold here for 58 months.

Average BSR
#92
Prime
100%
Sponsored
0%
Out of stock
7.7%
Average brand age
58 months

Products

Top Pureology Travel Size products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

$0$26K$52K$78K$104K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Pureology100%

Demand

Pureology Travel Size search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.8×

Search terms

Top Pureology Travel Size search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pureology travel size25K/yr
  • pureology travel size shampoo and conditioner15K/yr
  • pureology shampoo and conditioner travel size7K/yr
  • pureology shampoo and conditioner travel9K/yr
  • travel size pureology shampoo and conditioner7K/yr
  • pureology travel6K/yr
  • travel size pureology6K/yr
  • travel pureology shampoo and conditioner3K/yr
  • pureology shampoo travel size3K/yr

Reviews and returns

What reviews say buyers love and hate about Pureology Travel Size

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%−0.13

Very very very small

I didn't understand JUST HOW TINY this bottle is

Tiny bottle

Value For Money20%−0.04

Way too expensive

Not Worth the Price

expensive

Smell10%+0.32

Smell is funky

Smells terrible

It also smells weird

Hair Related7%

Hair is falling out

My wet hair was so tangled even after using the coordinating conditioner that I could not get a comb through my hair

Hair Loss

Suitability Short Hair5%−0.03

so this was not a good match for my hair

Hair is falling out

This didn't agree with my hair

Love

Smell15%+0.32

Smells great

Has a nice soft fragrance to it

Overall its good just very strong smelling

Moist/Dry13%+0.84

Pureology Hydrate shampoo

Best hydrating kit ever

Great hydration

Quality-Overall12%+0.98

Good quality shampoo

quality product

it is a good products

Soft Feel7%

Hair feels soft

Softens my hair

leaves your hair so soft

Ease Of Use5%+0.26

Perfect for daily use

Good for using once

easy to brush

Return

1.3% Return rate 66% Fixable by listing

Size-Overall54%▇█▇▇▇█

Very very very small

I didn't understand JUST HOW TINY this bottle is

Tiny bottle

Smell12%▅▇▇▇██

Smell is funky

Smells terrible

It also smells weird

Value For Money7%▇▅█▆▆▇

Way too expensive

Not Worth the Price

expensive

Advertised Vs Actual Product7%▇█▆▆█▇

Pictures are deceiving

Misleading

Misleading photos

Moist/Dry3%▅▅█▆▅▄

In fact it dried out my hair instead of helping it

extremely drying

when blow drying- an alarming amount of shedding

FAQ

Common Pureology Travel Size questions

Answered from the same tracked data.