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Pureology Travel Size

Maybe

Buyers convert on 20.8% of searches. But the top 5 brands take 100% of clicks, so Pureology Travel Size is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$259K/yr81K searches / yr
90-day growth
+28.1%search demand this quarter
Competition
81%top-5 click share · 1 brands · 3 sellers

Flapen Score

Pureology Travel Size against its category

The dotted line is the Beauty & Personal Care average. Past it, Pureology Travel Size is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pureology Travel Size market on Amazon at a glance

Shoppers on Amazon United States searched for Pureology Travel Size 81K times last year and spent an estimated $259K. One brand takes every click. Demand peaks in Jun–Jul. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 20.8% of those searches ended in a purchase.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.8% of those searches ended in a purchase. Searches in the last 90 days moved +28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $259K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
+28.1%
Conversion, latest week
20.8%
Market size, estimated
$259Ka year
Peak month
July1.8× the quietest month
Top search term
pureology travel size25K searches a year

02 · Price

A sale here is worth $15.25.

Listings sell for $15.25 on average, from $11.47 to $33.51. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $15.25 that is $23K to $31K a year per listing.

Average price
$15.25inside the $15 to $100 sweet spot
Price range
$11.47–$33.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
$23K–$31K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #92 within Conditioners. It carries 6,572 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#92in Conditioners
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
6,572per listing
Listings tracked
11

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
58 months

Products

Top Pureology Travel Size products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Pureology Travel Size search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.8×

Search terms

Top Pureology Travel Size search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pureology travel size25K/yr
  • pureology travel size shampoo and conditioner15K/yr
  • pureology shampoo and conditioner travel size7K/yr
  • pureology shampoo and conditioner travel9K/yr
  • travel size pureology shampoo and conditioner7K/yr
  • pureology travel6K/yr
  • travel size pureology6K/yr
  • travel pureology shampoo and conditioner3K/yr
  • pureology shampoo travel size3K/yr

Reviews and returns

What reviews say buyers love and hate about Pureology Travel Size

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Smell”
22%of negative reviews mention “Size-Overall”
1.3%of orders come back
“Very very very small”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Pureology Travel Size questions

Answered from the same tracked data.