pureology travel size
Worth a lookShows searches that convert (20.8% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible20.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great$11.47–$33.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.25avg listing price — sweet spot $15–$100
Growth
Good+28.1%90-day search growth — must beat 0% to launch
Market size
Okay$259K$259K/yr · 81K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,571.82avg incumbent reviews — the moat a new listing must climb
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pureology travel size is a $259K/yr Amazon United States market (81K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 50/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
pureology travel size market data
- Units sold / yr
- 15K–20K
- avg 1,500–2,000/product
- Revenue / yr
- $229K–$305K
- units × avg price
- Conversion rate
- 20.8%
- Avg BSR
- #92
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 7.7%
- Avg brand age
- 58 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- Pureology100%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +28.1% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 1.8×
Top pureology travel size search terms
- pureology travel size25K/yr
- pureology travel size shampoo and conditioner15K/yr
- pureology shampoo and conditioner travel size7K/yr
- pureology shampoo and conditioner travel9K/yr
- travel size pureology shampoo and conditioner7K/yr
- pureology travel6K/yr
- travel size pureology6K/yr
- travel pureology shampoo and conditioner3K/yr
- pureology shampoo travel size3K/yr
Top pureology travel size products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pureology Hydrate Shampoo - For Dry or Color Treated Hair Moisturizing Shampoo For Hydration & Softness With Rose Extract & Green Tea Vegan & Sulfate-Free 1.7 Fl Oz
Pureology$11.554.6★19,056 rev
Pureology Hair Hydration Discovery Kit - Shampoo Conditioner Color-Fanatic Leave-In Treatment & Hairspray Deeply Moisturizes Instant Softness & Shine For Dry and Color Treated Hair Travel Size
Pureology$33.514.3★48 rev
Pureology Hydrate Conditioner - For Dry or Color Treated Hair Nourishing Conditioner to Restore Moisture & Seal in Hydration Protects Color Vibrancy Vegan 1.7 Fl Oz
Pureology$11.514.3★1,596 rev
Pureology Hydrate Sheer Conditioner - Lightweight Hydrating Conditioner For Fine Dry Color-Treated Hair 1.7 Fl Oz
Pureology$11.594.6★6,731 rev
Pureology Strength Cure Shampoo - For Damaged or Color Treated Hair Hair Repair Reduces Damage & Seals Split Ends Protects Color Vibrancy Vegan & Sulfate Free 1.7 Fl Oz
Pureology$11.534.6★7,393 rev
Newest
by launch datePureology Hair Hydration Discovery Kit - Shampoo Conditioner Color-Fanatic Leave-In Treatment & Hairspray Deeply Moisturizes Instant Softness & Shine For Dry and Color Treated Hair Travel Size
Pureology$33.5148 rev
Pureology Hair Strengthening Discovery Kit - Shampoo Conditioner Color Fanatic Leave-In Treatment & Hairspray Strengthens Instant Softness & Shine For Damaged and Color Treated Hair Sulfate-Free
Pureology$29.9210 rev
Pureology Hydrate Sheer Shampoo - Lightweight Moisturizing Shampoo For Fine Dry Color Treated Hair Sulfate-Free & Vegan 1.7 Fl Oz
Pureology$11.528,976 rev
Pureology Hydrate Shampoo - For Dry or Color Treated Hair Moisturizing Shampoo For Hydration & Softness With Rose Extract & Green Tea Vegan & Sulfate-Free 1.7 Fl Oz
Pureology$11.5519,056 rev
Pureology Hydrate Conditioner - For Dry or Color Treated Hair Nourishing Conditioner to Restore Moisture & Seal in Hydration Protects Color Vibrancy Vegan 1.7 Fl Oz
Pureology$11.511,596 rev
Trending
90-day click momentumPureology Hair Strengthening Discovery Kit - Shampoo Conditioner Color Fanatic Leave-In Treatment & Hairspray Strengthens Instant Softness & Shine For Damaged and Color Treated Hair Sulfate-Free
Pureology$29.924.9★
Pureology Hair Hydration Discovery Kit - Shampoo Conditioner Color-Fanatic Leave-In Treatment & Hairspray Deeply Moisturizes Instant Softness & Shine For Dry and Color Treated Hair Travel Size
Pureology$33.514.3★
Pureology Hydrate Sheer Conditioner - Lightweight Hydrating Conditioner For Fine Dry Color-Treated Hair 1.7 Fl Oz
Pureology$11.594.6★
Pureology Hydrate Shampoo - For Dry or Color Treated Hair Moisturizing Shampoo For Hydration & Softness With Rose Extract & Green Tea Vegan & Sulfate-Free 1.7 Fl Oz
Pureology$11.554.6★
Pureology Hydrate Conditioner - For Dry or Color Treated Hair Nourishing Conditioner to Restore Moisture & Seal in Hydration Protects Color Vibrancy Vegan 1.7 Fl Oz
Pureology$11.514.3★
What buyers say about pureology travel size
What buyers praise and complain about, mined from review topics.What buyers love
“Smells great”
“Pureology Hydrate shampoo”
“Good quality shampoo”
“Hair feels soft”
“Perfect for daily use”
“Amazon's price is fair for the small bottle”
“frizz is greatly reduced without residual icky feeling so poos have”
“this shampoo will definitely help to get it back to its healthy state”
“I travel for a living so the size is perfect”
“for thick hair gives a shine”
What buyers complain about
“Very very very small”
“Way too expensive”
“Smell is funky”
“Hair is falling out”
“so this was not a good match for my hair”
“Pictures are deceiving”
“In fact it dried out my hair instead of helping it”
“too much feels greasy”
“It was too light, then, when I used more it was too heavy for my fine, curly hair. and LOTS of it”
“I was allergic”
Top return reasons
Common questions
- Is pureology travel size profitable to sell on Amazon United States?
- The niche generates $259K/yr across 11 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +28.1%. Flapen's verdict: Worth a look (50/100).
- How competitive is the pureology travel size niche?
- 1 brands and 3 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in pureology travel size?
- Top complaints mined from reviews: Size-Overall, Value For Money, Smell. The return rate is 1.3%.
- When does demand for pureology travel size peak?
- Demand peaks in Jun–Jul; the busiest month runs 1.8× the quietest.
- What does it cost to enter the pureology travel size niche?
- Listings span $11.47–$33.51; the average listing price is $15.25 (sweet spot $15–$100). The average incumbent carries 6,572 reviews — the moat a new listing must climb.