Is Pureology Shampoo and Conditioner profitable to sell on Amazon United States?

Flapen scores Pureology Shampoo and Conditioner 66 out of 100 on Amazon United States, a Pass. Shoppers spend $9.4M a year across 30 tracked products. 8 of the 8 products launched in the last year cleared the first-year sales bar. Search demand grew +23.7% in the last 90 days.

How competitive is the Pureology Shampoo and Conditioner niche on Amazon United States?

4 brands and 228 sellers compete in Pureology Shampoo and Conditioner on Amazon United States. The top 5 Pureology Shampoo and Conditioner products take 48% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Pureology Shampoo and Conditioner?

Pureology Shampoo and Conditioner buyers on Amazon United States complain most about Smell, Value For Money, and Moist/Dry. An estimated 0.9% of orders come back.

When does demand for Pureology Shampoo and Conditioner peak?

Search demand for Pureology Shampoo and Conditioner on Amazon United States peaks in Jul, and the busiest month runs 1.9× the quietest.

What does it cost to enter the Pureology Shampoo and Conditioner niche?

Pureology Shampoo and Conditioner sells for $42.99 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $11.51 to $82.86. The average product has 5,754 reviews, the count a new listing must catch up to.

Pureology Shampoo and Conditioner

Pass

Pureology Shampoo and Conditioner scores 66 out of 100, a Pass. Shoppers spend an estimated $9.4M a year here, search demand grew +23.7% this quarter, and an estimated 0.9% of orders come back.

Flapen Score: 66
66 / 100Top 2% of 10,978 Beauty & Personal Care niches · +18 vs the category median of 48
Market size: $9.4M/yr2.5M searches / yr
90-day growth: +23.7%search demand this quarter
Competition: 48%top-5 click share · 4 brands · 228 sellers

Flapen Score

Pureology Shampoo and Conditioner against its category

The dotted line is the Beauty & Personal Care average. Past it, Pureology Shampoo and Conditioner is stronger. Inside it, weaker.

66Pass

This niche Category average

See the method

Market

The Pureology Shampoo and Conditioner market on Amazon at a glance

Shoppers on Amazon United States searched for Pureology Shampoo and Conditioner 2.5M times last year and spent an estimated $9.4M. All 4 brands take every click. Demand peaks in Jul. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 8.9% of those searches ended in a purchase.

Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.4M a year.

Searches, last 12 months: 2.5M
Growth, 90 days vs prior 90: +23.7%
Conversion, latest week: 8.9%
Market size, estimated: $9.4Ma year
Peak month: July1.9× the quietest month
Top search term: pureology shampoo and conditioner1.1M searches a year

02 · Price

A sale here is worth $42.99.

Listings sell for $42.99 on average, from $11.51 to $82.86. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At $42.99 that is $258K to $344K a year per listing.

Average price: $42.99inside the $15 to $100 sweet spot
Price range: $11.51–$82.86
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 200K–250K
Units per listing a year: 6,000–8,000
Revenue per listing a year: $258K–$344K
Returns: 0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #396 within Conditioners. It carries 5,754 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings: 73%
Prime listings: 100%
Out of stock, average day: 2.6%
Average rank: #396in Conditioners
Average rating: 4.44 starsAmazon United States average 4.42 stars
Average reviews: 5,754per listing
Listings tracked: 30

04 · Newcomers

8 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months: 8
Successful launches: 8Amazon's first-year sales bar
Average brand age: 63 months

Products

Top Pureology Shampoo and Conditioner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 rising

Sellers

228

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

48%

Top 20: 90%

Open market

Brand 183%
Brand 29%
Brand 36%
Brand 42%

Demand

Pureology Shampoo and Conditioner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jul · busiest ÷ quietest = 1.9×

Search terms

Top Pureology Shampoo and Conditioner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

pureology shampoo and conditioner1.1M/yr +31.8%3.9% conv.
pureology481K/yr +31.8%5.9% conv.
crown affair239K/yr +5.2%1.9% conv.
purology hydrate shampoo and conditioner for color process hair197K/yr +21.3%5.7% conv.
purology96K/yr +55.5%4.5% conv.
pureology hydrate shampoo and conditioner56K/yr +127.7%3.6% conv.
pureology shampoo and conditioner set105K/yr -54.8%2.7% conv.
pureology hydrate32K/yr +27.7%5.1% conv.
necessaire shampoo and conditioner40K/yr +1.6%7.8% conv.
necessaire rosemary shampoo23K/yr +22.7%12.5% conv.