Pureology Shampoo and Conditioner
PassPureology Shampoo and Conditioner scores 66 out of 100, a Pass. Shoppers spend $9.4M a year here, search demand grew +23.7% this quarter, and returns run at 0.9% of orders.
- Flapen Score
- 66 / 100Top 2% of 10,978 Beauty & Personal Care niches · +18 vs the category median of 4866
- Market size
- $9.4M/yr2.5M searches / yr
- 90-day growth
- +23.7%search demand this quarter
- Competition
- 48%top-5 click share · 4 brands · 228 sellers
Flapen Score
Pureology Shampoo and Conditioner against its category
The dotted line is the Beauty & Personal Care average. Past it, Pureology Shampoo and Conditioner is stronger. Inside it, weaker.
Market
The Pureology Shampoo and Conditioner market on Amazon at a glance
Shoppers on Amazon United States searched for Pureology Shampoo and Conditioner 2.5M times last year and spent an estimated $9.4M. All 4 brands take every click. Demand peaks in Jul. Flapen scores it 66 out of 100, a Pass.
01 · Demand
8.9% of searches ended in a purchase last week.
Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.4M a year.
- Searches, last 12 months
- 2.5M
- Growth, 90 days vs prior 90
- +23.7%
- Conversion, latest week
- 8.9%
- Market size, estimated
- $9.4Ma year
- Peak month
- July1.9× the quietest month
- Top search term
- pureology shampoo and conditioner1.1M searches a year
02 · Price
A sale here is worth $42.99.
Listings sell for $42.99 on average, from $11.51 to $82.86. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At $42.99 that is $258K to $344K a year per listing.
- Average price
- $42.99inside the $15 to $100 sweet spot
- Price range
- $11.51–$82.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $258K–$344K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #396 within Conditioners. It carries 5,754 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #396in Conditioners
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 5,754per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 8 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 8
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Pureology Shampoo and Conditioner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Pureology Hydrate Shampoo - For Dry or Color Treated Hair Moisturizing Shampoo For Hydration & Softness Protects Color Vibrancy With Rose Extract & Green Tea Vegan & Sulfate Free
- Price
- $35.23
- Rating
- 4.6/5
- Reviews
- 19,056
- Age
- 6y ago
Pureology Hydrate Conditioner - For Dry or Color Treated Hair Nourishing Conditioner to Restore Moisture & Seal in Hydration Protects Color Vibrancy Vegan 9 Fl Oz
- Price
- $35.20
- Rating
- 4.7/5
- Reviews
- 16,934
- Age
- 6y ago
Pureology Color Fanatic Leave In Conditioner - Detangler & Heat Protectant Spray Provides Hair Shine & Frizz Control Infused with Coconut & Camellia Oils For All Hair Types Color Safe & Vegan
- Price
- $30.52
- Rating
- 4.6/5
- Reviews
- 20,990
- Age
- 5y ago
Pureology Hydrate Shampoo - For Dry or Color Treated Hair Moisturizing Shampoo For Hydration & Softness With Rose Extract & Green Tea Vegan & Sulfate-Free 33.8 Fl Oz
- Price
- $79.87
- Rating
- 4.6/5
- Reviews
- 19,056
- Age
- 6y ago
Pureology Hair Hydration Discovery Kit - Shampoo Conditioner Color-Fanatic Leave-In Treatment & Hairspray Deeply Moisturizes Instant Softness & Shine For Dry and Color Treated Hair Travel Size
- Price
- $33.51
- Rating
- 4.3/5
- Reviews
- 48
- Age
- 5mo ago
Trending
90-day click momentum
Pureology Smooth Gloss Silkmorphose Spray - Heat-Activated Leave In Treatment Spray Frizz Control & Humidity Protection Adds Hair Shine For Frizz-Prone Color-Treated Hair Vegan 7.8 Fl Oz
- Price
- $29.94
- Rating
- 4.3/5
- Reviews
- 97
- Age
- 2mo ago
Pureology Smooth Gloss Shampoo - Sulfate-Free Shampoo For Frizz Control & Humidity Protection Adds Hair Shine For Frizz-Prone Color-Treated Hair Vegan 9 Fl Oz
- Price
- $32.69
- Rating
- 4.1/5
- Reviews
- 77
- Age
- 2mo ago
Pureology Hair Hydration Discovery Kit - Shampoo Conditioner Color-Fanatic Leave-In Treatment & Hairspray Deeply Moisturizes Instant Softness & Shine For Dry and Color Treated Hair Travel Size
- Price
- $33.51
- Rating
- 4.3/5
- Reviews
- 48
- Age
- 5mo ago
Crown Affair Mini Air Dry Hair Holiday Gift Set: Leave-In Conditioner 0.5 oz Texturizing Mousse 1 oz & Finishing Gel 0.5 oz
- Price
- $38.65
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 7mo ago
Pureology Hydrate Sheer Conditioner - Lightweight Hydrating Conditioner For Fine Dry Color-Treated Hair
- Price
- $33.85
- Rating
- 4.6/5
- Reviews
- 6,731
- Age
- 6y ago
Newest
by launch datePureology Smooth Gloss Shampoo - Sulfate-Free Shampoo For Frizz Control & Humidity Protection Adds Hair Shine For Frizz-Prone Color-Treated Hair Vegan 9 Fl Oz
- Price
- $32.69
- Rating
- 4.1/5
- Reviews
- 77
- Age
- 2mo ago
Pureology Smooth Gloss Silkmorphose Spray - Heat-Activated Leave In Treatment Spray Frizz Control & Humidity Protection Adds Hair Shine For Frizz-Prone Color-Treated Hair Vegan 7.8 Fl Oz
- Price
- $29.94
- Rating
- 4.3/5
- Reviews
- 97
- Age
- 2mo ago
Pureology Hair Hydration Discovery Kit - Shampoo Conditioner Color-Fanatic Leave-In Treatment & Hairspray Deeply Moisturizes Instant Softness & Shine For Dry and Color Treated Hair Travel Size
- Price
- $33.51
- Rating
- 4.3/5
- Reviews
- 48
- Age
- 5mo ago
Pureology Hydrate Hair Treatment Mask - Deep Conditioning Mask For Dry or Color-Treated Hair Instant Shine & Detangling
- Price
- $40.41
- Rating
- 4.1/5
- Reviews
- 109
- Age
- 5mo ago
Crown Affair Mini Air Dry Hair Holiday Gift Set: Leave-In Conditioner 0.5 oz Texturizing Mousse 1 oz & Finishing Gel 0.5 oz
- Price
- $38.65
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 rising
Sellers
228
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
48%
Top 20: 90%
Open market
0%
- Pureology83%
- CROWN AFFAIR9%
- Nécessaire6%
- OUAI2%
Demand
Pureology Shampoo and Conditioner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.9×
Search terms
Top Pureology Shampoo and Conditioner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pureology shampoo and conditioner1.1M/yr
- pureology481K/yr
- crown affair239K/yr
- purology hydrate shampoo and conditioner for color process hair197K/yr
- purology96K/yr
- pureology hydrate shampoo and conditioner56K/yr
- pureology shampoo and conditioner set105K/yr
- pureology hydrate32K/yr
- necessaire shampoo and conditioner40K/yr
- necessaire rosemary shampoo23K/yr
Reviews and returns
What reviews say buyers love and hate about Pureology Shampoo and Conditioner
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad smell
Scent is too strong
Overpowering scent
way expensive
Kinda expensive
WAY TOO EXPENSIVE
and DRY
maybe not your most hydrating product
Does not moisturize
Didnt work on hair
My hair started to fall out
It made my hair feel tangled and coarse
Made my Hair Oilier
Leaving my hair so greasy
Hair feels greasy
Love
Amazing Scent
Great fragrance
It doesnt smell terrible
Great soft feel
Softens my hair
Hair is soft
Excellent product
Overall, I'm very happy with the quality of this shampoo
high quality, beautifully scented
Worth the Purchase
Great for the price
Worth it
Super moisturizing
Great hydration
Very hydrating
Return
0.9% Return rate 31% Fixable by listing
Bad smell
Scent is too strong
Overpowering scent
the bottle is small
This shampoo/conditioner duo is smaller than I anticipated
Super small
way expensive
Kinda expensive
WAY TOO EXPENSIVE
Pictures are deceiving
Misleading
Misleading photos
and DRY
maybe not your most hydrating product
Does not moisturize
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pureology Shampoo and Conditioner questions
Answered from the same tracked data.