Pureology Shampoo and Conditioner

Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.4M a year.

Searches, last 12 months

2.5M

Growth, 90 days vs prior 90

+23.7%

Conversion, latest week

8.9%

Market size, estimated

$9.4Ma year

Peak month

July1.9× the quietest month

Top search term

pureology shampoo and conditioner1.1M searches a year

Listings sell for $42.99 on average, from $11.51 to $82.86. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At $42.99 that is $258K to $344K a year per listing.

Average price

$42.99inside the $15 to $100 sweet spot

Price range

$11.51–$82.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

6,000–8,000

Revenue per listing a year

$258K–$344K

Returns

0.9%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #396 within Conditioners. It carries 5,754 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

2.6%

Average rank

#396in Conditioners

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

5,754per listing

Listings tracked

30

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

8

Successful launches

8Amazon's first-year sales bar

Average brand age

63 months