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Pureology Nanoworks Gold Shampoo

Maybe

Search demand grew +155.1% this quarter. But the top 5 brands take 100% of clicks, so Pureology Nanoworks Gold Shampoo is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$62K/yr9K searches / yr
90-day growth
+155.1%search demand this quarter
Competition
96%top-5 click share · 1 brands · 2 sellers

Flapen Score

Pureology Nanoworks Gold Shampoo against its category

The dotted line is the Beauty & Personal Care average. Past it, Pureology Nanoworks Gold Shampoo is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pureology Nanoworks Gold Shampoo market on Amazon at a glance

Shoppers on Amazon United States searched for Pureology Nanoworks Gold Shampoo 9K times last year and spent an estimated $62K. One brand takes every click. Demand peaks in May–Jun–Jul. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 10.9% of those searches ended in a purchase.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved +155.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
+155.1%
Conversion, latest week
10.9%
Market size, estimated
$62Ka year
Peak month
July2.5× the quietest month
Top search term
pureology nanoworks gold shampoo5K searches a year

02 · Price

A sale here is worth $61.37.

Listings sell for $61.37 on average, from $16.86 to $118.04. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At $61.37 that is $6K to $15K a year per listing.

Average price
$61.37inside the $15 to $100 sweet spot
Price range
$16.86–$118.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
100–250
Revenue per listing a year
$6K–$15K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #566 within Conditioners. It carries 1,124 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#566in Conditioners
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
1,124per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
83 months

Products

Top Pureology Nanoworks Gold Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Pureology Nanoworks Gold Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.5×

Search terms

Top Pureology Nanoworks Gold Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pureology nanoworks gold shampoo5K/yr
  • pureology gold3K/yr
  • pureology nanoworks gold shampoo and conditioner1K/yr

Reviews and returns

What reviews say buyers love and hate about Pureology Nanoworks Gold Shampoo

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Moist/Dry”
28%of negative reviews mention “Moist/Dry”
1.1%of orders come back
“This actually worked much worse on dryness”
A buyer, on “Moist/Dry”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Pureology Nanoworks Gold Shampoo questions

Answered from the same tracked data.