pureology leave in conditioner spray
Worth a lookShows low returns (0.9%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$30.78avg listing price — sweet spot $15–$100
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Price range
Great$11.78–$50.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.2M$1.2M/yr · 364K searches
Growth
Good+20.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad20,990avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pureology leave in conditioner spray is a $1.2M/yr Amazon United States market (364K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
pureology leave in conditioner spray market data
- Units sold / yr
- 40K–50K
- avg 15,000–20,000/product
- Revenue / yr
- $1.2M–$1.5M
- units × avg price
- Conversion rate
- 11.0%
- Avg BSR
- #7
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 89 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Pureology100%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +20.5% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.5×
Top pureology leave in conditioner spray search terms
- pureology leave in conditioner101K/yr
- pureology color fanatic65K/yr
- color fanatic leave in conditioner28K/yr
- pureology leave in conditioner spray53K/yr
- pureology color fanatic leave in conditioner26K/yr
- pureology 21 benefits spray17K/yr
- pureology spray9K/yr
- pureology 219K/yr
- pureology heat protectant spray11K/yr
- 21 benefits pureology spray8K/yr
Top pureology leave in conditioner spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pureology Color Fanatic Leave In Conditioner - Detangler & Heat Protectant Spray Provides Hair Shine & Frizz Control Infused with Coconut & Camellia Oils For All Hair Types Color Safe & Vegan
Pureology$30.524.6★20,990 rev
Pureology Color Fanatic Multi-Tasking Leave-In Spray 21 Benefits for All Hair Types Heat Protection Detangling & Frizz Control Infused with Coconut & Camellia Oils Color Safe Vegan 13.5 Fl Oz
Pureology$50.054.6★20,990 rev
Pureology Color Fanatic Multi-Tasking Leave-In Spray 21 Benefits for All Hair Types Heat Protection Detangling & Frizz Control Infused with Coconut & Camellia Oils Color Safe Vegan 1 Fl Oz
Pureology$11.784.6★20,990 rev
Newest
by launch datePureology Color Fanatic Leave In Conditioner - Detangler & Heat Protectant Spray Provides Hair Shine & Frizz Control Infused with Coconut & Camellia Oils For All Hair Types Color Safe & Vegan
Pureology$30.5220,990 rev
Pureology Color Fanatic Multi-Tasking Leave-In Spray 21 Benefits for All Hair Types Heat Protection Detangling & Frizz Control Infused with Coconut & Camellia Oils Color Safe Vegan 13.5 Fl Oz
Pureology$50.0520,990 rev
Pureology Color Fanatic Multi-Tasking Leave-In Spray 21 Benefits for All Hair Types Heat Protection Detangling & Frizz Control Infused with Coconut & Camellia Oils Color Safe Vegan 1 Fl Oz
Pureology$11.7820,990 rev
Trending
90-day click momentumPureology Color Fanatic Multi-Tasking Leave-In Spray 21 Benefits for All Hair Types Heat Protection Detangling & Frizz Control Infused with Coconut & Camellia Oils Color Safe Vegan 1 Fl Oz
Pureology$11.784.6★
Pureology Color Fanatic Leave In Conditioner - Detangler & Heat Protectant Spray Provides Hair Shine & Frizz Control Infused with Coconut & Camellia Oils For All Hair Types Color Safe & Vegan
Pureology$30.524.6★
Pureology Color Fanatic Multi-Tasking Leave-In Spray 21 Benefits for All Hair Types Heat Protection Detangling & Frizz Control Infused with Coconut & Camellia Oils Color Safe Vegan 13.5 Fl Oz
Pureology$50.054.6★
What buyers say about pureology leave in conditioner spray
What buyers praise and complain about, mined from review topics.What buyers love
“Smells good”
“makes your hair really smooth”
“Great Product”
“Helps keep my hair calm and super soft”
“Worth every penny”
“Shines and calms hair”
“Works well for leave in conditioner”
“adds a nice shine”
“keeping my hair smooth without weighing it down”
“One bottle lasts me for months”
What buyers complain about
“Kinda expensive”
“smells awful”
“maybe not your most hydrating product”
“too much feels greasy”
“The atomizer didnt work”
“way too small”
“My hair looks horrible every time I try to use this”
“It was too light, then, when I used more it was too heavy for my fine, curly hair. and LOTS of it”
“Sticky & Heavy”
“it just feels a bit heavy on my hair”
Top return reasons
Common questions
- Is pureology leave in conditioner spray profitable to sell on Amazon United States?
- The niche generates $1.2M/yr across 3 tracked products. 90-day search growth is +20.5%. Flapen's verdict: Worth a look (51/100).
- How competitive is the pureology leave in conditioner spray niche?
- 1 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in pureology leave in conditioner spray?
- Top complaints mined from reviews: Value For Money, Smell, Moist/Dry. The return rate is 0.9%.
- When does demand for pureology leave in conditioner spray peak?
- Demand peaks in Jul; the busiest month runs 1.5× the quietest.
- What does it cost to enter the pureology leave in conditioner spray niche?
- Listings span $11.78–$50.05; the average listing price is $30.78 (sweet spot $15–$100). The average incumbent carries 20,990 reviews — the moat a new listing must climb.