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Pureology Leave in Conditioner Spray

Maybe

An estimated 0.9% of orders come back. But the top 5 products take 100% of clicks, so Pureology Leave in Conditioner Spray is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$1.2M/yr364K searches / yr
90-day growth
+20.5%search demand this quarter
Competition
100%top-5 click share · 1 brands · 3 sellers

Flapen Score

Pureology Leave in Conditioner Spray against its category

The dotted line is the Beauty & Personal Care average. Past it, Pureology Leave in Conditioner Spray is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pureology Leave in Conditioner Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Pureology Leave in Conditioner Spray 364K times last year and spent an estimated $1.2M. One brand takes every click. Demand peaks in Jul. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 11.0% of those searches ended in a purchase.

Shoppers searched for this 364K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
364K
Growth, 90 days vs prior 90
+20.5%
Conversion, latest week
11.0%
Market size, estimated
$1.2Ma year
Peak month
July1.5× the quietest month
Top search term
pureology leave in conditioner101K searches a year

02 · Price

A sale here is worth $30.78.

Listings sell for $30.78 on average, from $11.78 to $50.05. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 15,000 to 20,000 of them. At $30.78 that is $462K to $616K a year per listing.

Average price
$30.78inside the $15 to $100 sweet spot
Price range
$11.78–$50.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
15,000–20,000
Revenue per listing a year
$462K–$616K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Conditioners. It carries 20,990 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#7in Conditioners
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
20,990per listing
Listings tracked
3

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 89 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
89 months

Products

Top Pureology Leave in Conditioner Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Pureology Leave in Conditioner Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.5×

Search terms

Top Pureology Leave in Conditioner Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pureology leave in conditioner101K/yr
  • pureology color fanatic65K/yr
  • color fanatic leave in conditioner28K/yr
  • pureology leave in conditioner spray53K/yr
  • pureology color fanatic leave in conditioner26K/yr
  • pureology 21 benefits spray17K/yr
  • pureology spray9K/yr
  • pureology 219K/yr
  • pureology heat protectant spray11K/yr
  • 21 benefits pureology spray8K/yr

Reviews and returns

What reviews say buyers love and hate about Pureology Leave in Conditioner Spray

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Smell”
14%of negative reviews mention “Value For Money”
0.9%of orders come back
“Kinda expensive”
A buyer, on “Value For Money”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Pureology Leave in Conditioner Spray questions

Answered from the same tracked data.