pureology hairspray
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$23.61avg listing price — sweet spot $15–$100
Price range
Great$11.92–$32.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$283K$283K/yr · 61K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+12.2%90-day search growth — must beat 0% to launch
Review moat
Okay3,939avg incumbent reviews — the moat a new listing must climb
Competition
Bad98%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pureology hairspray is a $283K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
pureology hairspray market data
- Units sold / yr
- 10K–13K
- avg 1,250–1,500/product
- Revenue / yr
- $236K–$295K
- units × avg price
- Conversion rate
- 19.7%
- Avg BSR
- #286
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 17%
- Out of stock
- 0.0%
- Avg brand age
- 127 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products capture 98% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 rising
Sellers
2
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
98%
Top 20: 100%
Open market
0%
- Pureology98%
- Kenra2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top pureology hairspray search terms
- pureology hairspray36K/yr
- pureology hair spray8K/yr
- pureology lock it down hairspray7K/yr
- pureology soft finish hairspray5K/yr
- pureology hairspray lock it down2K/yr
- pureology texture finishing spray2K/yr
- pureology hairspray soft finish569/yr
- pureology hair spray soft finish677/yr
Top pureology hairspray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pureology Style + Protect Soft Finish Hairspray | For Color-Treated Hair | Flexible Hold Non-Drying Hairspray | Silicone Free | Vegan | Updated Packaging | 11 Oz.|
Pureology$32.394.5★1,214 rev
Pureology Style + Protect Lock It Down Hairspray for Color-Treated Hair Maximum Hold 11 Ounce
Pureology$31.834.6★1,132 rev
Pureology Style + Protect Lock It Down Hairspray for Color-Treated Hair Maximum Hold 2.1 Ounce
Pureology$11.924.5★675 rev
Pureology Style + Protect Soft Finish Hairspray | For Color-Treated Hair | Flexible Hold Non-Drying Hairspray | Silicone Free | Vegan | Updated Packaging | 2.1 Oz.|
Pureology$12.274.5★1,214 rev
Pureology Style + Protect Texture Finishing Spray | For Color-Treated Hair | Lightweight Texturizing Spray | Sulfate-Free | Vegan | Updated Packaging | 5 Oz.
Pureology$32.814.3★454 rev
Newest
by launch datePureology Style + Protect Soft Finish Hairspray | For Color-Treated Hair | Flexible Hold Non-Drying Hairspray | Silicone Free | Vegan | Updated Packaging | 11 Oz.|
Pureology$32.391,214 rev
Pureology Style + Protect Lock It Down Hairspray for Color-Treated Hair Maximum Hold 11 Ounce
Pureology$31.831,132 rev
Pureology Style + Protect Lock It Down Hairspray for Color-Treated Hair Maximum Hold 2.1 Ounce
Pureology$11.92675 rev
Pureology Style + Protect Soft Finish Hairspray | For Color-Treated Hair | Flexible Hold Non-Drying Hairspray | Silicone Free | Vegan | Updated Packaging | 2.1 Oz.|
Pureology$12.271,214 rev
Pureology Style + Protect Texture Finishing Spray | For Color-Treated Hair | Lightweight Texturizing Spray | Sulfate-Free | Vegan | Updated Packaging | 5 Oz.
Pureology$32.81454 rev
Trending
90-day click momentumPureology Style + Protect Soft Finish Hairspray | For Color-Treated Hair | Flexible Hold Non-Drying Hairspray | Silicone Free | Vegan | Updated Packaging | 2.1 Oz.|
Pureology$12.274.5★
Kenra Professional Volume Spray 25 50% | Super Hold Finishing & Styling Hairspray | Flake-free & Fast-drying | Wind & Humidity Resistance | All Hair Types | 10 oz
Kenra$20.444.6★
Pureology Style + Protect Lock It Down Hairspray for Color-Treated Hair Maximum Hold 11 Ounce
Pureology$31.834.6★
Pureology Style + Protect Soft Finish Hairspray | For Color-Treated Hair | Flexible Hold Non-Drying Hairspray | Silicone Free | Vegan | Updated Packaging | 11 Oz.|
Pureology$32.394.5★
Pureology Style + Protect Lock It Down Hairspray for Color-Treated Hair Maximum Hold 2.1 Ounce
Pureology$11.924.5★
What buyers say about pureology hairspray
What buyers praise and complain about, mined from review topics.What buyers love
“Overpowering fragrance”
“Its especially great for styles that need to last all day—whether its curls, updos, or sleek blowouts”
“High quality hair product”
“Worth it”
“Not Greasy, in fact its drying and isnt sticky to work with when slightly teasing”
“Very lightweight”
“I have used it for years”
“leaves my hair soft”
“Nice size”
“GREAT hold”
What buyers complain about
“Awful Smell”
“It costs way too much”
“Didnt work for me”
“also doesnt last”
“the quality has been worse somehow”
“Not Super Hold”
“If you like hair spray - this aint it”
“Dried hair”
“If I need to clean it every other day it is not worth it”
“pretty narrow, like shooting a water gun that targets a small spot”
Common questions
- Is pureology hairspray profitable to sell on Amazon United States?
- The niche generates $283K/yr across 6 tracked products. 90-day search growth is +12.2%. Flapen's verdict: Skip it (48/100).
- How competitive is the pureology hairspray niche?
- 2 brands and 2 sellers compete. The top 5 products take 98% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in pureology hairspray?
- Top complaints mined from reviews: Smell, Value For Money, Functionality-Overall. The return rate is 0.0%.
- When does demand for pureology hairspray peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the pureology hairspray niche?
- Listings span $11.92–$32.81; the average listing price is $23.61 (sweet spot $15–$100). The average incumbent carries 3,939 reviews — the moat a new listing must climb.