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Pureology Hairspray

Fail

The top 5 brands take 100% of clicks, so Pureology Hairspray is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$283K/yr61K searches / yr
90-day growth
+12.2%search demand this quarter
Competition
98%top-5 click share · 2 brands · 2 sellers

Flapen Score

Pureology Hairspray against its category

The dotted line is the Beauty & Personal Care average. Past it, Pureology Hairspray is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pureology Hairspray market on Amazon at a glance

Shoppers on Amazon United States searched for Pureology Hairspray 61K times last year and spent an estimated $283K. All 2 brands take every click. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 19.7% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.7% of those searches ended in a purchase. Searches in the last 90 days moved +12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $283K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
+12.2%
Conversion, latest week
19.7%
Market size, estimated
$283Ka year
Peak month
July1.3× the quietest month
Top search term
pureology hairspray36K searches a year

02 · Price

A sale here is worth $23.61.

Listings sell for $23.61 on average, from $11.92 to $32.81. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,250 to 1,500 of them. At $23.61 that is $30K to $35K a year per listing.

Average price
$23.61inside the $15 to $100 sweet spot
Price range
$11.92–$32.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
1,250–1,500
Revenue per listing a year
$30K–$35K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

17% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #286 within Hair Sprays. It carries 3,939 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#286in Hair Sprays
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
3,939per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 127 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
127 months

Products

Top Pureology Hairspray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 98% of clicks. A locked shelf that new listings rarely crack.

Brands

2 rising

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

98%

Top 20: 100%

Open market

0%

  • Brand 198%
  • Brand 22%

Demand

Pureology Hairspray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Pureology Hairspray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pureology hairspray36K/yr
  • pureology hair spray8K/yr
  • pureology lock it down hairspray7K/yr
  • pureology soft finish hairspray5K/yr
  • pureology hairspray lock it down2K/yr
  • pureology texture finishing spray2K/yr
  • pureology hairspray soft finish569/yr
  • pureology hair spray soft finish677/yr

Reviews and returns

What reviews say buyers love and hate about Pureology Hairspray

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Smell”
26%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Awful Smell”
A buyer, on “Smell”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Pureology Hairspray questions

Answered from the same tracked data.