Pure Skin Face Cleanser
MaybeReturns run at only 0.5% of orders. But the top 5 brands take 100% of clicks, so Pure Skin Face Cleanser is a Maybe.
- Flapen Score
- 53 / 100Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 4853
- Market size
- $394K/yr162K searches / yr
- 90-day growth
- +38.3%search demand this quarter
- Competition
- 75%top-5 click share · 4 brands · 28 sellers
Flapen Score
Pure Skin Face Cleanser against its category
The dotted line is the Beauty & Personal Care average. Past it, Pure Skin Face Cleanser is stronger. Inside it, weaker.
Market
The Pure Skin Face Cleanser market on Amazon at a glance
Shoppers on Amazon United States searched for Pure Skin Face Cleanser 162K times last year and spent an estimated $394K. All 4 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
10.5% of searches ended in a purchase last week.
Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +38.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $394K a year.
- Searches, last 12 months
- 162K
- Growth, 90 days vs prior 90
- +38.3%
- Conversion, latest week
- 10.5%
- Market size, estimated
- $394Ka year
- Peak month
- June2.3× the quietest month
- Top search term
- first aid beauty face wash50K searches a year
02 · Price
A sale here is worth $23.14.
Listings sell for $23.14 on average, from $10.71 to $39.04. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $23.14 that is $17K to $23K a year per listing.
- Average price
- $23.14inside the $15 to $100 sweet spot
- Price range
- $10.71–$39.04
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $17K–$23K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.6% of listings are out of stock. The average listing ranks #469 within Cleansers. It carries 1,595 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 19.6%
- Average rank
- #469in Cleansers
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 1,595per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 6 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 80 months on average, so the names here are established.
- Launched, last 12 months
- 9
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 80 months
Products
Top Pure Skin Face Cleanser products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
First Aid Beauty Ultra Gentle Cream-to-Foam Facial Cleanser Fragrance Free Makeup Removing Face Wash with Colloidal Oatmeal & Glycerin Sensitive & Acne-Prone Skin 6 oz
- Price
- $22.48
- Rating
- 4.6/5
- Reviews
- 2,179
- Age
- 6mo ago

First Aid Beauty Ultra Gentle Cream-to-Foam Facial Cleanser Fragrance Free Makeup Removing Face Wash with Colloidal Oatmeal & Glycerin for Sensitive & Acne-Prone Skin 6+1 oz
- Price
- $24.02
- Rating
- 4.6/5
- Reviews
- 2,179
- Age
- 6mo ago

First Aid Beauty Ultra Gentle Cream-to-Foam Facial Cleanser Fragrance Free Makeup Removing Face Wash with Colloidal Oatmeal & Glycerin Sensitive & Acne-Prone Skin 2 oz Travel Size
- Price
- $11.14
- Rating
- 4.6/5
- Reviews
- 2,179
- Age
- 6mo ago

First Aid Beauty - Pure Skin Face Cleanser Effectively Removes Makeup Dirt and Impurities Gentle Cleanser Leaves Skin Soft & Supple Safe for Sensitive Skin Fragrance Free 2 oz
- Price
- $10.71
- Rating
- 4.6/5
- Reviews
- 2,179
- Age
- today

First Aid Beauty Ultra Gentle Cream-to-Foam Facial Cleanser Fragrance Free Makeup Removing Face Wash with Colloidal Oatmeal & Glycerin Sensitive & Acne-Prone Skin 10 oz
- Price
- $29.19
- Rating
- 4.6/5
- Reviews
- 2,179
- Age
- 7mo ago
Trending
90-day click momentum
First Aid Beauty Sensitive Skin Skincare Routine Set Ultra Gentle Cleanser + Facial Radiance Pads + Ultra Repair Cream Fragrance Free Hydrating & Exfoliating Travel Kit 3-Piece Gift Set
- Price
- $23.20
- Rating
- 4.7/5
- Reviews
- 36
- Age
- 6mo ago

First Aid Beauty Ultra Gentle Cream-to-Foam Facial Cleanser Fragrance Free Makeup Removing Face Wash with Colloidal Oatmeal & Glycerin for Sensitive & Acne-Prone Skin 6+1 oz
- Price
- $24.02
- Rating
- 4.6/5
- Reviews
- 2,179
- Age
- 6mo ago

First Aid Beauty Ultra Gentle Cream-to-Foam Facial Cleanser Fragrance Free Makeup Removing Face Wash with Colloidal Oatmeal & Glycerin Sensitive & Acne-Prone Skin 2 oz Travel Size
- Price
- $11.14
- Rating
- 4.6/5
- Reviews
- 2,179
- Age
- 6mo ago

First Aid Beauty Ultra Gentle Cream-to-Foam Facial Cleanser Fragrance Free Makeup Removing Face Wash with Colloidal Oatmeal & Glycerin Sensitive & Acne-Prone Skin 10 oz
- Price
- $29.19
- Rating
- 4.6/5
- Reviews
- 2,179
- Age
- 7mo ago

First Aid Beauty Ultra Gentle Cream-to-Foam Facial Cleanser Fragrance Free Makeup Removing Face Wash with Colloidal Oatmeal & Glycerin Sensitive & Acne-Prone Skin 6 oz
- Price
- $22.48
- Rating
- 4.6/5
- Reviews
- 2,179
- Age
- 6mo ago
Newest
by launch date
First Aid Beauty - Pure Skin Face Cleanser Effectively Removes Makeup Dirt and Impurities Gentle Cleanser Leaves Skin Soft & Supple Safe for Sensitive Skin Fragrance Free 2 oz
- Price
- $10.71
- Rating
- 4.6/5
- Reviews
- 2,179
- Age
- today

First Aid Beauty Pure Skin Face Cleanser Sensitive Skin Cream Cleanser with Antioxidant Booster 5 oz.
- Price
- $17.84
- Rating
- 4.7/5
- Reviews
- 4,722
- Age
- today

First Aid Beauty Ultra Gentle Cream-to-Foam Facial Cleanser Fragrance Free Makeup Removing Face Wash with Colloidal Oatmeal & Glycerin Sensitive & Acne-Prone Skin 6 oz
- Price
- $22.48
- Rating
- 4.6/5
- Reviews
- 2,179
- Age
- 6mo ago

First Aid Beauty Ultra Gentle Cream-to-Foam Facial Cleanser Fragrance Free Makeup Removing Face Wash with Colloidal Oatmeal & Glycerin for Sensitive & Acne-Prone Skin 6+1 oz
- Price
- $24.02
- Rating
- 4.6/5
- Reviews
- 2,179
- Age
- 6mo ago

First Aid Beauty Ultra Gentle Cream-to-Foam Facial Cleanser Fragrance Free Makeup Removing Face Wash with Colloidal Oatmeal & Glycerin Sensitive & Acne-Prone Skin 2 oz Travel Size
- Price
- $11.14
- Rating
- 4.6/5
- Reviews
- 2,179
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
28
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- First Aid Beauty86%
- Eight Saints7%
- Kiehl's6%
- The Ordinary1%
Demand
Pure Skin Face Cleanser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 2.3×
Search terms
Top Pure Skin Face Cleanser search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- first aid beauty face wash50K/yr
- first aid beauty cleanser30K/yr
- first aid beauty pure skin face cleanser8K/yr
- first aid face wash10K/yr
- eight saints face wash13K/yr
- first aid beauty face cleanser9K/yr
- pure skin face cleanser9K/yr
- first aid cleanser6K/yr
- kiehls face scrub5K/yr
- kiehls exfoliating face scrub5K/yr
Reviews and returns
What reviews say buyers love and hate about Pure Skin Face Cleanser
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Disgusting Smell
Weird Scent
it smells like plastic or some other chemicals
Irritated skin
Skin Reaction
irritated by everything
Not a good cleanser
Doesnt Actually Cleanse Your Skin
not at all clean
too expensive
A bit pricey
Far over priced
Like peeling dried out
that doesn't mean it isn't as hydrating
so it seems like it's not as moisturizing
Love
Gentle cleanser
It feels clean
Best cleanser
Skin is soft and smooth
gentle on skin
leaves my skin feeling soft
It worked very well with my sensitive skin
Perfect for sensitive skin
is great for my combination skin
Cleans completely
Best cleanser
Great cleanser
Smells nice
fragrance free
The scent is very light
Return
0.5% Return rate 31% Fixable by listing
Disgusting Smell
Weird Scent
it smells like plastic or some other chemicals
Like peeling dried out
that doesn't mean it isn't as hydrating
so it seems like it's not as moisturizing
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pure Skin Face Cleanser questions
Answered from the same tracked data.









