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Pure Skin Face Cleanser

Maybe

Returns run at only 0.5% of orders. But the top 5 brands take 100% of clicks, so Pure Skin Face Cleanser is a Maybe.

Flapen Score
53
53 / 100
Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 48
Market size
$394K/yr162K searches / yr
90-day growth
+38.3%search demand this quarter
Competition
75%top-5 click share · 4 brands · 28 sellers

Flapen Score

Pure Skin Face Cleanser against its category

The dotted line is the Beauty & Personal Care average. Past it, Pure Skin Face Cleanser is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pure Skin Face Cleanser market on Amazon at a glance

Shoppers on Amazon United States searched for Pure Skin Face Cleanser 162K times last year and spent an estimated $394K. All 4 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

10.5% of searches ended in a purchase last week.

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +38.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $394K a year.

Searches, last 12 months
162K
Growth, 90 days vs prior 90
+38.3%
Conversion, latest week
10.5%
Market size, estimated
$394Ka year
Peak month
June2.3× the quietest month
Top search term
first aid beauty face wash50K searches a year

02 · Price

A sale here is worth $23.14.

Listings sell for $23.14 on average, from $10.71 to $39.04. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $23.14 that is $17K to $23K a year per listing.

Average price
$23.14inside the $15 to $100 sweet spot
Price range
$10.71–$39.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$17K–$23K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.6% of listings are out of stock. The average listing ranks #469 within Cleansers. It carries 1,595 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
19.6%
Average rank
#469in Cleansers
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
1,595per listing
Listings tracked
15

04 · Newcomers

Amazon counts 6 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
9
Successful launches
6Amazon's first-year sales bar
Average brand age
80 months

Products

Top Pure Skin Face Cleanser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

$0$39K$79K$118K$157K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

28

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • First Aid Beauty86%
  • Eight Saints7%
  • Kiehl's6%
  • The Ordinary1%

Demand

Pure Skin Face Cleanser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.3×

Search terms

Top Pure Skin Face Cleanser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • first aid beauty face wash50K/yr
  • first aid beauty cleanser30K/yr
  • first aid beauty pure skin face cleanser8K/yr
  • first aid face wash10K/yr
  • eight saints face wash13K/yr
  • first aid beauty face cleanser9K/yr
  • pure skin face cleanser9K/yr
  • first aid cleanser6K/yr
  • kiehls face scrub5K/yr
  • kiehls exfoliating face scrub5K/yr

Reviews and returns

What reviews say buyers love and hate about Pure Skin Face Cleanser

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell11%−0.05

Disgusting Smell

Weird Scent

it smells like plastic or some other chemicals

Allergies7%−0.02

Irritated skin

Skin Reaction

irritated by everything

Ease Of Cleaning6%−0.04

Not a good cleanser

Doesnt Actually Cleanse Your Skin

not at all clean

Value For Money4%

too expensive

A bit pricey

Far over priced

Moist/Dry4%+0.32

Like peeling dried out

that doesn't mean it isn't as hydrating

so it seems like it's not as moisturizing

Love

Cleansing21%+1.27

Gentle cleanser

It feels clean

Best cleanser

Soft Feel10%

Skin is soft and smooth

gentle on skin

leaves my skin feeling soft

Suitability Combination Skin9%+0.78

It worked very well with my sensitive skin

Perfect for sensitive skin

is great for my combination skin

Ease Of Cleaning7%−0.04

Cleans completely

Best cleanser

Great cleanser

Smell7%−0.05

Smells nice

fragrance free

The scent is very light

Return

0.5% Return rate 31% Fixable by listing

Advertised Vs Actual Product13%▇▄▆█▅█
Smell11%▅▄▅██▄

Disgusting Smell

Weird Scent

it smells like plastic or some other chemicals

Size-Overall11%▁██▃▅▆
Moist/Dry10%██▇█▇▄

Like peeling dried out

that doesn't mean it isn't as hydrating

so it seems like it's not as moisturizing

Functionality-Overall9%▇▆█▅▄▅

FAQ

Common Pure Skin Face Cleanser questions

Answered from the same tracked data.