Pure Skin Face Cleanser

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +38.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $394K a year.

Searches, last 12 months

162K

Growth, 90 days vs prior 90

+38.3%

Conversion, latest week

10.5%

Market size, estimated

$394Ka year

Peak month

June2.3× the quietest month

Top search term

first aid beauty face wash50K searches a year

Listings sell for $23.14 on average, from $10.71 to $39.04. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $23.14 that is $17K to $23K a year per listing.

Average price

$23.14inside the $15 to $100 sweet spot

Price range

$10.71–$39.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

750–1,000

Revenue per listing a year

$17K–$23K

Returns

0.5%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.6% of listings are out of stock. The average listing ranks #469 within Cleansers. It carries 1,595 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

19.6%

Average rank

#469in Cleansers

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

1,595per listing

Listings tracked

15

9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months

9

Successful launches

6Amazon's first-year sales bar

Average brand age

80 months